PRESENTATION ON

PRESENTED BY: VIJAY MUNDHRA GOSSPY THAKUR KANCHAN GUPTA SHUBHLAXMI SINGHAL KOMAL MAKHIJANI KANCHAN JETHWANI

One world, One Burger- McDonalds

WELCOME TO THE WORLD OF McDonalds

CONTENTS

Began in 1940

Located in 122 countries

31000 Restaurants

51 million people are served a day at 31000 different locations

Independent local business people own and operate more than 80% of McDonalds Globally

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COCA-COLA BARBIE HOTWHEELS CADBURY

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Focus on overall experience Brand globally and act locally Overall it is doing what it does the best Intensive advertising aimed at childrens Paper mats on tray ensures about new schemes going on.

FACE TO FACE INTERACTION FLEXIBILITY PERSUASSION PROMOTION ON SALES SUPPLY OF INFORMATION

McDonalds use the public relation through the internet media such as MSN to update the new product and hot promotion on it, so its easy way for the person who is interested in McDonalds. Actually, an interesting activity is a good way of McDonalds public relation to promote brand image.

TELEVISION DIRECT MAIL TELEPHONE ONLINE COMPUTER SHOPPING

PROMOTIONAL STRATEGY
I M LOVIN IT.

ADVERTISING IS TO SUPPORT SALES PROMOTION CAMPAIGN. SPEEDY SERVICE OFFERING GIFTS TO CHILDREN.

MARKETING MIX
The marketing mix is a term used to describe the four main marketing tools (4Ps): Product Price Promotion And the Place through which product are sold to customers.

PRODUCT
Product is the physical product or service offered to the consumer. Product includes certain aspects such as packaging, guarantee, looks etc., It dropped ham, beef and mutton burgers from the menu. India is the only country where McDonalds serve vegetarian menu McDonalds continuously innovates its products according to the changing preferences and tastes of its customers

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McDonalds came up with a very catchy punch line Aap ke zamane mein ,baap ke zamane ke daam. This was to attract the middle and lower class consumers McDonalds has certain value pricing and bundling strategies such as happy meal, combo meal, family meal etc to increase overall sales volumes. Pricing strategies used: Premium Pricing Penetration Pricing Economy Pricing Price Skimming Psychological Pricing Optional Product Pricing Product Bundle Pricing Geographical Pricing

ADVERTISEMENTS-tv,social media,mobile ordering PRIZES PRODUCT SAMPLE CUPONS

PLACE
The place mainly consists of the distribution channels. It is important so that the product is available to the customer at the right place, at the right time and in the right quantity McDonalds offers hygienic environment, good ambience and great service. Delivery services are also available now

GROWTH STRATEGIES

Increasing seating capacity Highways & Petrol pump

ISBT Terminal Delhi

Airport & Railway stationMumbai & Jaipur Enter new cities- Ludhiana, Ahmedabad, Baroda- lower spending power, population density Malls & Multiplexes- lower outlet investments than traditional

McDonalds SWOT Analysis

 Brand Equityworld-wide Equityworld 42% of US fast-food hamburger fastbusiness  Consistency of food  Successful items: Fries, Happy Meal, Aloo tikki, Egg McMuffin, tikki, McMuffin, Promotions  Overseas market  Balance sheet position  Declining market share  Weak product development  Quality and taste of products  International expansion  Only serving 1% of the worlds population  Growing dining-out market dining-

 Mature/overstored industry  Strength of competition  More health-conscious healthconsumers  Fluctuation of foreign exchange rates; Economies

BYE BYE SEE U AT McDonaldS