PRESENTED BY:- THE INVINCIBLES

Name Pallavi Baranwal Pranab Dey Prashant Mishra Prerna Pritam Sadhu Pushpak Pandey Nibedita Chakraborty Ramanand Arora (DL) Richa Beniwal Richa Kohli (L)

Roll No. 31A 32A 33A 34A 35A 36A 37A 38A 39A 40A

INTRODUCTION
   

Mr V. C. Burman - Chairman of DIL Mr Sunil Duggal - CEO of the company. Dabur India limited is India's leading FMCG company. Dabur is currently the 4th largest Indian consumer goods manufacturing company (FMCG). Leading consumer goods company in India with a turnover of Rs. 2,233.72 crores (fy07). Products of dabur are marketed in more than 50 countries worldwide.

CONTD55.


Dabur's health care range brings for the customer a wide selection of herbal products. Dabur Chyawanprash and Hajmola both gives revenue of Rs.100 crores each. Dabur Chyawanprash is the leader with 65% share. Daburs digestives category commands 90% of the herbal digestives market. Hajmola itself is a market leader with 75% market share.

HISTORY(1/4)

HISTORY(2/4)

HISTORY(3/4)

HISTORY(4/4)

MANUFACTURING


Production facilities to increase in-house production and to get maximum benefits. The company believes in cost and quality leadership through technology. This has allowed for much greater control on production. It is best in class TQM TPM practices.

RESEARCH AND DEVELOPMENT(1/2)



R&D activities are focused around two basic domains:1. To continuously develop new products. 2. To test and guarantee their efficacy. R&D activities include research on: 1. Ayurvedic and herbal products 2. Organic substances 3. Foods 4. Cosmetics 5. Oral care 6. Personal care During 2005-06, the company displayed its efficiencies in terms of high speed to market by successfully developing its Vatika Honey & Saffron Soap.

RESEARCH AND DEVELOPMENT(2/2)



The companys products regularly go through clinical research and toxicity studies which are done in collaboration with Dabur Dhanwantry Hospital in Chandigarh. The company also promotes contract or corporate farming. Some example of corporate farming are Ghorbotch, Brahmi, Chiraita and Pipli.

THE MAIN AREAS OF RESEARCH

 

 

Testing and trial of products. Product development for new herbal health and personal care products. Development of new chemical entities and formulations. New initiatives in Phyto - Pharmaceuticals. Developing new products and improvements in foods.

SUPPLY CHAIN


The supply chain function at dabur comprises of production planning, dispatch, ware housing and transportation. Front end of the supply chain ends at the clearing forwarding agent (CFA) or the stockist. Project Garuda set up by dabur lays down a set of measurable parameters to test the health of the supply chain.

DABUR INDIA LTD. : BUSINESS DIVISIONS

CONSUMER CARE DIVISION Range of personal care and health care products viz. hair care, oral care, skin care, baby care, health supplements and digestives

CONSUMER HEALTH DIVISION

Range of health care products comprising Ayurvedic medicines OTC Ayurvedic product

INTERNATIONAL

BUSINESS DIVISION

Daburs international business based in Dubai ; Having operations in Middle East, Asia, Africa, Australia, UK , US and Canada

FOODS

Dabur Foods Ltd, a 100% subsidiary comprising Real Fruit Juices,Hommade cooking pastes & Lemoneez

Business Division

10% 6% 6% 1% IB DIVISION CHD Foods Misc. customer care division

77%

STRUCTURE
DABUR INDIA LIMITED
CONSUMER CARE DIVISION CONSUMER HEALTH DIVISION

MISC. BUSINESS

Subsidiaries

Dabur Nepal Pvt Ltd

Dabur FoodsLtd

Dabur International Ltd

Dabur Egypt Ltd

Asian Consumer Care Pvt Ltd, Bangla Desh

Weikfield Intl. (UAE) Llc

HAIR OILS
 Hair Oils market estimated by ORG at Rs.14.2 bn.  Dabur holds 19% share with product offerings in all categories.  Value added products having herbal USP  Dabur Amlahair oil a perfumed hair oil with amla extract , Daburs largest brand  Vatika Hair Oil -Coconut based hair oil with added herbs, one of the fastest growing brands in hair oil market  Anmol Mustard Amla Hair Oil -newly launched on economy platform

Comparision of Hair oil Producers

Bajaj 4% HLL 3% Others 37% Emami 4% Keo karpin 6% HLL Bajaj Emami Keo karpin Dabur 19% Dabur Marico Others Marico 27%

SHAMPOOS
Comparision of Shampoo Producers
LUX 9% NYLE 3% VATIKA 6% CLINIC PLUS 25% HEAD & SHOULDERS 7% PANTENE 7% AYUR 4% CHIK 11% SUNSILK 17% CLINIC ALL CLEAR 11% LUX NYLE AYUR CHIK SUNSILK CLINIC ALL CLEAR PANTENE HEAD & SHOULDERS CLINIC PLUS VATIKA

 Shampoo category estimated by ORG at Rs.9 bn.  Value growth slowing down due to price cuts.  Dabur Entered Shampoo category in 1997-98, now hold 6% share  Dominating the herbal niche in this highly competitive category  Vatika Henna Cream Conditioning Shampoo.  Vatika Anti Dandruff Shampoo.  Anmol Natural Shine Shampoo launched in current year.

ORAL CARE
 One of the largest personal care categories estimated at Rs.21 bn.  Toothpowders account for 20% of the Category  Dabur holds 28% share in toothpowder market with Dabur Red Toothpowder  Launched Dabur Red Toothpaste in 03-04  An Ayurvedic product  Captured 1% share of toothpaste market in first year.
Comparision of Oral Care
TOOTHPOWDER 20%

TOOTHPOWDER TOOTHPASTE

TOOTHPASTE 80%

HEALTH SUPPLEMENTS
 Chyawanprashlargest Ayurvedic medicine with market size of about Rs.2 billion  Dabur is market leader with 65% share  Efficacy studies at leading research centers support product effectiveness  Aggressive marketing inputs being aimed at category expansion
OTHERS Comparision of 7% Health Suppliments HIMAN I ZANDU 11% BAIDYANAT H 12% DABUR 65%

DABUR BAIDYANATH ZANDU HIMANI OTHERS

DIGESTIVES

 Dabur holds 29% of the overall digestives market estimated at Rs.4 billion  Leader in the herbal digestives category with 90% market share Products include  Hajmola Tablet & Candy  Pudin Hara (liquid, capsule & effervescent powder)  Hingoli  Host of new product introductions in current year under Hajmola brand

BABY CARE & SKIN CARE

 Daburs baby care range includes baby oils and tonics  Dabur LalTail a baby massage oil with Ayurvedic formulation  Dabur Janma Ghunti -Ayurvedic tonic for infants.  Gripe Water -Digestive tonic for babies.  Dabur Baby Olive Oil -Herb enriched olive oil for massage of infants.  Daburs Skin care range includes  Dabur Gulabari -Rose Water , a natural astringent and skin toner.  Gulabari Face Pack -blend of sandal and rose in a face pack.  Vatika Fairness Face Pack.

CONSUMER HEALTH DIVISION

 More than 100 years expertise in herbal Ayurvedic formulations.  Over 260 medicines for treating a range of ailments and body conditions  Manufacturing practices follow the Governments GMP norms  All Dabur products undergo scientific tests and clinical validation processes  Tie-ups with Ayurvedic hospitals and colleges for research and promotion of Ayurveda  Thrust on OTC health care range in future
Ras Rasayanas Churnas Medicated Oils

Asav
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Major

Arishtas

Categories

Proprietary Ayurvedic Medicines

GROWTH STRATEGY
EXPAND

DABUR INDIA LIMITED

ACQUIRE

INNOVATE

THREE PRONGED STRATEGY FOR SUSTAINING GROWTH

KEY GROWTH DRIVERS

 Consolidated

revenue growth of 16.7% during half year ended 30th September 2008.  Revenue growth led by price increases to the extent of 4-5%; balance being led by volume.  The overseas business (IBD) led the growth with an impressive performance of 40.1% for H1FY09.  Consumer Health Division recorded growth of 22.6%  Consolidated PAT in core business (excluding retail) grew by 17.8%.  EBITDA margins in core business maintained at 18.9% in spite of inflationary pressure.

GLOBAL STRATEGY
 Expand business in South East Asia,

Middle East and Africa

Developing Markets

Similar consumer preferences and media spillover  Promote 100% subsidiaries / Joint ventures to overcome tariff barriers barriers

Developed Markets

 Target Indian diaspora in the first horizon  Large potential markets for herbal/Ayurvedic Offerings  Set up distribution alliances for entering mainstream herbal segments

STRENGHTS
1.

STRATEGIC PARTNERSHIPS WORLD WIDE COVERAGE 100 YEARS OF EXPERIENCE MANUFACTURING FACILITIES RESEARCH PLANTS.

2.

3.

4.

5.

WEAKNESS


No retail outlet. No doorstep delivery.

OPPORTUNITY


Overseas dealership. Medical biotechnology. Strategic alliances. Export of Aurvedic products.

DABUR.COM


Information is conveyed clearly and in a friendly manner to various constituents from investors to the media. The site is well-structured with logical navigation and an amazing amount of information from stock quotes to news. This shows the brands customer-focused attitude. There is an abundance of information for its investors and prospective information including a daily update on the share price.

RECOMMENDATIONS
 

  

Diversify its operations. Create a Niche Market by integration of Ayurvedic knowledge with modern science. Provide innovative products to its customers. Strive for global positioning as Ayurvedic leader. Realize its Corporate Social Responsibility.

INTERNATIONAL TIE-UPS5..


Dabur India's health and beauty retail subsidiary H&B stores has tied up with labs in Italy, the UK and Thailand for developing some of its private labels. Target:- Rs. 1000 crore revenue. Started January this year, the company plans to set up 50 stores by third quarter of 2008-2009. Announced the launch of skincare creams and lotions. Network of 1.5 million retail outlets in urban and semiurban areas.

THANK YOU