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Goldratt India
Agenda
Organizational Goal Conventional measurements for the Goal Five levels of Goal achievement New operational measurements Concept of Constraint Process Of On Going Improvement -Five focusing steps Implemented case studies from India Constraint identification Cash Constraint-definition Issues with cash constraint Managing cash constraint Exploitation and subordination Right measurements Increasing cash to cash velocity Selling obsolete material Elevating cash Next steps after breaking cash constraint Summary
The Goal?
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The Goal?
Some organizations state that their Goal is to be a World Class Quality Company. Stated differently they would like to delight their customers now as well as in future.
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The Goal?
Many other organizations say that their Goal is to keep their employees happy now and in future.
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The Goal?
A few organizations declare that their Goal is to make money now and in future!
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The Goal?
Is there any conflict between the three Goals stated or a hierarchy of Goals?
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The Goal?
For example let us choose that our Goal is to delight customers now and in future. In order to achieve our chosen Goal i.e. to delight our customers now and in future, it is absolutely necessary to keep our employees happy now and in future. Similarly it is imperative to make money now and in future in order to continue to keep our employees happy.
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The Goal?
Now let us decide that our Goal is to keep our employees happy now and in future. In order to achieve our chosen Goal, it is absolutely necessary to make money now and in future. It is impossible to make money now and in future unless we continue to delight our customers now and in future.
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The Goal?
Now if we decide that our Goal is to make money now and in future, is it really possible to achieve it without delighting our customers now and in future! And can we satisfy our customers without keeping our employees happy now and in future!
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The Goal?
In reality there is no conflict between the three different Goals. Choose any of the three Goals, the other two become the necessary conditions for achieving the chosen Goal! For the purpose of this presentation we will assume that the Goal is making money now and in future.
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Current situation
Only 23 out of 3000 (0.8%) companies actively trading on the Bombay Stock Exchange have increased their profits continuously in the last 10 years (The Economic Times 24th September 2005) And the Goal of the organization is to make more and more money Hence as per our agreed definition of Goal, 99.2% organizations are not achieving their Goal!
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Unable to meet financial commitments Meeting financial commitments but not making profits Meeting financial commitments, not making losses, but profits fluctuating Profits increasing continuously period after period Return On Investment (ROI) / Return On Capital Employed (ROCE) increasing continuously
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Flow of money
Goal Units
RM
+ OE
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Throughput (T)
The rate at which Contribution Rupees are coming into organization. Only Rupees generated by the system are counted; e.g., Rupees spent on purchasing raw material or services do not count as they are passed on to your suppliers. T=(Net sales-all truly variable costs)
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Investment (I)
All the money currently tied up inside the system. All the inventory in raw material, WIP, or in Finished Goods. Money blocked in plant and machinery. Receivables are also part of I.
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Financial Links
Is there any link between the new Operational Measures T, I, & OE, and conventional measures as P, ROI, & Cash Flow? P = T- OE ROI = P/ I = (T-OE)/I What happens to P, ROI & cash flow when we improve either T, I or OE, keeping other two as constant?
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Financial Links
If we increase T keeping I & OE constant, P=(T-OE) improves, ROI= NP/I improves, and so does the cash flow. If we decrease I, keeping T & OE constant, P improves due to reduced carrying cost, ROI improves, and of course cash flow improves. When we reduce OE keeping T, and I constant, P, ROI, and cash flow improve.
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Financial Links
Improving Throughput, Investment and Operating Expense have a positive co-relation with improving P, ROI, and cash flow. Throughput, Investment and Operating Expense are valuable operational measures that can guide our day to day actions to making money now and in future.
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What is that limits your organization to achieving more of its Goal - to make more and more money?
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The core idea in the Theory of Constraints is that every real system such as a profit-making enterprise must have at least one constraint that limits the system to achieving its Goal. Every for profit organization will have a constraint in Supply, Operations, or Market. Current constraint may shift, but there cannot be any situation when there is no constraint. Had it been so, its profit would have been Goldratt India infinite!
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Organization as a chain
An organization can be compared to a chain. The activities that constitute a business are chain of dependent events. For example we do not dispatch components unless they are packed, and we do not pack parts until they are manufactured.
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Organization as a chain
The output of the organization is achieved through the synchronized efforts of various functions. The output is limited by the weakest area. The strength of the chain is determined by the strength of the weakest link. What should be done to improve the output of an organization?
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Organization as a chain
Should we improve all functions or all links? Or should we strengthen the weakest function or the weakest link? It is common sense that unless we improve the weakest link, the organizational output or chain strength would not increase at all. Is it possible that overall organizational effectiveness is reduced by improving performance in one department ?
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Organization as a chain
The global improvement is not the sum total of all the local improvements. Often organizations spread their energies thin in all areas in order to improve the output. In the TOC world optimizing a sub-system would sub-optimize the whole system.
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2.
Focusing improvement efforts where it will have the greatest immediate impact on the bottom line. Providing a reliable process that insures Follow Through
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Identify the constraint. Exploit the constraint Subordinate all policies, decisions and procedures to exploiting the constraint. Elevate the constraint. If we need still more output from the constraint, elevate it. Avoid inertia. If in a previous step constraint shifts, start the cycle once again.
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POOGI: Step 1
Identify the Constraint. The constraint can be internal or external to your organization. Internal constraint is preferable. The constraint can be tangible or intangible. For example it could be an equipment or a policy. Invariably (> 95%) the constraint is a policy.
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POOGI: Step 2
Exploit the Constraint. Get the most possible out of the existing capacity of the constraint. Utilization at the constraint is critical.
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POOGI: Step 3
Subordinate all decisions to exploiting the constraint. All policies and measurements must be designed to get the most out of the constraint. Utilization and efficiency at the non-constraint resources must not be measured. However this does not imply that there are no measurements for non-constraint resources. This step is often missed, and thereby the majority of financial benefits of TOC is lost. This is the toughest step.
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Exercise-Profit Maximization
P
$90/U 100 U/week
Q
$100/U 50 U/week
D 15 min./U
D 5 min./U
C 5 min./U
B 15 min./U
Perfect operation (no defects) Same selling price to any clients Fixed market potential Set-up times nil 4 workers (skills are not interchangeable): 1 worker with skill A 1 worker with skill B 1 worker with skill C 1 worker with skill D Each worker is available 5 days a week, 8 hours a day (i.e. 2400 minutes a week) Total operating expenses of the company are $6000 per week (which includes salaries, and everything else)
A 15 min./U
B 15 min./U
A 10 min./U
RM1 $20/U
RM2 $20/U
RM3 $20/U
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POOGI: Step 4
Elevate the constraint. If more capacity is required after steps 2 &3 to meet the market requirements, increase it through capital investment, outsourcing, or offload the constraint by defining alternative routings, processes or design. Capital investment should not be the first option. Often times, Exploitation and Subordination are sufficient to reach the needed output. Do not increase the investment too soon.
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POOGI: Step 5
Avoid Inertia. If in a previous step the constraint is broken, go back to Step 1. Do not let inertia be the system constraint. Often times when a new constraint is identified, it is necessary to change the policies you have just made!
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POOGI: Step 5
Avoid Inertia. The long term strategic application of TOC does not call for continuous removal of all constraints. Rather, the idea is to choose where the constraint should be in order to best exploit the market opportunities, and then keep it there!
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Background
Capital goods manufacturer for refractory equipment It was losing money for 2.5 years Owner has decided to close the plant in six months Constraint: cash / Goal achievement level 1
Actions
Stopped measuring machine utilization Stopped measuring local performance parameters to prevent
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Results
Turned around in 100 days Turnover increases by 30 times in 5 years Current profit > 3 times turnover in 2000
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Background manufacturer of automotive gears Losing money for last 5 years Action initiated for divestment Constraint: Operational policies / Goal achievement level 2 Actions Stopped measuring Tons All functional heads Key Result Areas (KRAs) abolished Started measuring OTIF (On time in full) Focus on throughput instead of sales Weekly review
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Background manufacturer of refractories for steel and cement industry Inconsistent profits Constraint: Orders / Goal achievement level 3 Actions Stopped measuring Tons Started measuring Throughput loss Focus on throughput instead of sales Weekly review Results Throughput increases by 25% within 3 months
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Constraints: Identification
Every system will
always have only one weakest link at any given timeConstraint Constraint is in market if market share > 50% of world market Constraint is orders if On Time in Full (OTIF) > 95%
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Constraints: Identification
Supply is constraint if material availability < 95% despite payments being on time Suppliers if consumption is > 50% of world consumption Supplier policies if consumption < 50% of world consumption
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Constraints: Identification
Constraint is operations when OTIF < 95%, and material availability > 95% Equipment if OEE (Overall Equipment Effectiveness) for at least one equipment >95% on 24X7 basis Operational policies if OEE < 95%
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Cash Constraint
There is Cash Constraint only and only if there are sufficient orders i.e. OTIF < 95% manufacturing capacity i.e. OEE < 95% for all equipments right suppliers there are raw material shortages as suppliers are refusing to supply unless paid upfront additional cash cannot be easily arranged Cash shortage does not necessarily imply cash constraint. However if cash shortage is not managed properly, it will lead to cash constraint
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Cash to cash cycle time is the total time it takes from taking cash outflow to cash inflow (n) periods Throughput rate (T) is defined as the contribution per unit of constraint resource over one period of time When constraint is cash, it is defined as the contribution in $ per unit of time per $ of cash available T = ((s/tvc)^(1/n) -1) per unit of cash for one period of time where s is the unit selling price and tvc is the unit totally variable cost
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Parameter Selling price per unit (s) in $ Totally Variable Cost per unit (tvc) in $ Manufacturing lead time in weeks Credit period in weeks Total cash to cash time (n) T / Week ={(s / tvc )^(1/n)}-1
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P 100 50 2 4 6 0.12
Q 80 50 2 1 3 0.17
Throughput ratio (t) = s / tvc Survival Time: This is the time the organization can run with current cash. Survival time = Cash in hand / OE (Operating Expenses) Minimal cash required for survival = n*OE Adequate survival cash = n*OE*{t/(t-1)} Sufficient survival cash = n*(OE + Cash required for full capacity utilization for one period)
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Goldratt India
Purchase more than immediate requirement to take advantage of quantity discount Combine supplies to get freight advantage Produce more than immediate requirement for better capacity utilization Batch dispatches to reduce freight cost Not selling obsolete material below purchase price / book value
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Guiding Principles
Eli Goldratt: Measurements Drive Behaviors Warren Buffett: Take a few right decisions provided you do not make too many wrong decisions Responding to a question for recipe for success at the Berkshire Hathaway AGM 2003 Eliminating current wrong practices is more important than initiating new right actionsRavi Gilani
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Cash to cash cycle time (n) reduction has huge nonlinear impact on throughput, cash availability, survival time, adequate cash requirement etc. For product P, reducing cash to cash cycle time from 6 weeks to 3 weeks, throughput / week increases by more than 100% Reduce cash to cash cycle time by shrinking Customer payment time - get money immediately even at deep discount of 20-40% Manufacturing lead time (Choke release of work) Supplier lead time (offer 5-10% price increase for immediate delivery)
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Often organizations do not sell obsolete material at below purchase price/ book value In most cases selling unwanted stock even at a discount of 80-90% of purchase price is the right decision. (negative throughput!) For product Q, selling obsolete material even at 85% discount will generate cash > purchase price in just 13 weeks! (Apart from the fact that it also increases chances of survival ) Any addition in cash increases survival time immediately
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Cash constraint organizations do have difficulty in organizing loans even at high interest rates of 18-24% per year However even these organizations, cash may be available at 1-4% per week! For a cash constrained organization selling product P, borrowing even at 4% per week makes sense as P generates T @ 12% per week (Q even better @ 17% per week) Interest cost control is not the Goal of the organization!
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Example
Value 2 6 500 2000 2550 12 Q 1-4%
Parameter Throughput ratio (t)~ (s/tvc) Cash to Cash cycle time in weeks (n) OE / week Cash in hand Current customer receivables over 6 weeks Time in weeks for bankruptcy Alternative product Interest rate / week at which money could be available
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A mass manufacturing organization in electrical industry, had a constraint in cash Material cost ~ 40% of sales Manufacturing lead time ~ 3 days Collection time ~ 60 days Capacity utilization ~ 30% OTIF < 10% Suppliers were willing to provide material off the shelf provided they could get payment upfront The constraint shifted from cash to orders within 13 weeks by shrinking collection time at 50% discount!
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Summary
A company must know its Goal. All the players in the organization must understand how is the scoring done Then it must identify the Constraint(s) that is limiting the level of achievement of that Goal. The Theory of Constraints is about
Focus on global improvement in place of local
TOC Summary:
Identify the constraint. Exploit it. Subordinate all other decisions to the necessity of exploiting the constraint. If after # 2 & # 3 more capacity is needed to meet market demand Elevate the constraint. Go back to # 1, but do not let inertia become the systems constraint. Choose your constraint.
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Summary
You have Cash Constraint only and only if there are sufficient orders i.e. OTIF < 95%, sufficient manufacturing capacity i.e. OEE <95% for all equipments, right suppliers, and supplies are suffering as suppliers have not been paid on time due to cash crunch
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Summary
Exploiting and subordinating cash constraint also elevates cash constraint Cash constraint impacts throughput nonlinearly Cash Constraint is the fastest constraint to shift! Eliminate wrong measures and implement right measures
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Summary
Shrinking cash to cash cycle time has the most immediate impact on cash Elevating cash by selling obsolete material even at very low price impacts cash significantly Borrowing cash at very high interest could also be an option during the duration of cash constraint situation In most cases cash constraint can be shifted within 13 weeks!
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Summary
Once we have adequate cash, offer to construct Win-Win with your cash constrained suppliers. We cannot live in an island of prosperity surrounded by a sea of misery!
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This is not the End. It is not even the beginning of the End. It is perhaps the End of the beginning!
THANK YOU!
Ravi Gilani ravigilani@goldrattindia.com
Goldratt India