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ECONOMICS PROJECT

-By Group 8 PGDM A  Jinal Thakkar (39)  Tulsi Shah (40)  Vrutant Shah (41)  Dipesh Jain (42)

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Company History Recent Developments Market Achievements Promotions Distribution Network

Greeting Cards

Decorative Mugs

Trendy Accessories

Soft Toys

Decorative Items

Exclusive Gifts

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The Moolchandani family, promoters of Archie's, holds 62.44 per cent in the company. In 1995, Archie's was incorporated as a public limited company, with its initial public offering of Rs. 74 mn). The issue was oversubscribed 4.5 times Book value- 29.20 rs On 25th may 2011 company announced dividend of 20% on face value of 2 rs 52 week hit high of shares is rs 192 on 17 sep 2010. Archie's Ltd has informed BSE that the Board of Directors of the Company have fixed November 03, 2010 as Record Date for the purpose of sub - division of equity shares of Rs. 10/- each of the Company into the Five equity shares of Rs. 2/- each in their meeting held on September 30, 2010.

STAKE HOLDERS PROMOTERS INSTITUTION GENERAL PUBLIC GRAND TOTAL

% OF TOTAL 62.35% 0.23%


100%

% OF TOTAL

62.35 %

37.42% 100%
37.42 %

PROMOT ERS INSTITUTI ON GENERAL PUBLIC GRAND TOTAL 0.23%

Net Profit Ratio :Net Profit Ratio

9 8 7 6 5 4 3 2 1 0 -1 -2

6.92 5.61

7.41

7.85

Net Profit Ratio

2009-10

-0.78 2008-09 2007-08

2006-07

2005-06

2009-10 2008-09 2007-08 2006-07 2005-06

Turnover in Gift segment Rs. 9004.40 Rs. 7693.69 Rs. 6423.62 Rs. 5257.33 Rs. 3803.72

Turnover in Greeting Card segment Rs. 4610.30 Rs. 4429.72 Rs. 3866.18 Rs. 3808.63 Rs. 3393.23

Total Stationary Sales Rs. 1883.13 Rs. 1581.76 Rs. 1289.92 Rs. 1234.38 Rs. 1066.20

RESESSION 1. Loss of Rs. 582.61 lacs on account of foreign exchange derivate (options) transaction. 2. Total expenditures were very high in relation with total income. 3. The amount of interest paid was also high compared to last year. 4. Less no. of Retail stores were opened.

Current Ratio
3 2.5 2 1.5 1 0.5 0 2009-10 2008-09 2007-08 2006-07 2005-06 1.85 2.39 2.05 1.78 1.77 Current Ratio

Debt Equity Ratio


0.3 0.25 0.22 0.2 0.17 0.15 0.1 0.08 0.05 0 2009-10 2008-09 2007-08 2006-07 2005-06 Debt Equity Ratio 0.19 0.24

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MTV Roadies 6 & Splits villa Helpage & Cry Chocolate and song cards Ginger lemon Masala tees Keel toys(U.S.A), Tatty teddy(Europe), Fizzy Moon(U.K), Me to You(U.K), Russ(U.S.A).

Gift designing

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Send and Receive variety of animated cards Purchase gifts online Get a reward in form of Archies dazzling cards Get delivery at the door step through online purchase

Inventory usage ` Fixed asset utilization ` Capital employed ` Interest coverage ratio (should always be more than 1.5) ` Credit period for debtors
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Good profits through sponsoring of shows Tied up with Yahoo and India times Shop in shop strategy failed Stupid cupid gave good results Collaborations brought profits

600 514

500

400

397

300 INCOME 200 159 140 100 72 63 0 9 6 68 8 PROFIT/LOSS EXPENDITURE 153 131

The main competitors are 1. Navneet Publication India Ltd 2. Sundaram Multi Pap Ltd 3. Orient Press 4. Small Players

(Figures are in Crores)

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Ups and downs. Road Ahead 1. Focus on gift segment. 2. One stop gift shop. 3. Heart warmers . 4. Products available all over the world. 5. Tie-Up with Hallmark.