“The thing that all great

companies have in common is

that they have nothing in
common.”
…….. W.Chan Kim

PRESENTED BY:
PRATEEK SHRIVASTAV
 Blue Ocean Strategy
To win in the future New
Market Space, companies
must stop competing with
each other.
“The only way to beat the
competition is to stop trying
to beat the competition....”
• Red Ocean
Red Ocean and Blue Ocean
RED OCEANS Are All The Industries In
Existence Today
• The Known Market Space
• Industry Boundaries Are Defined And
Accepted
• Competitive Rules Of The Game Are
Known
• Companies Try To Outperform Their
Rivals To Grab A Greater Share Of
Product Or Service Demand
• Prospects For Profits And Growth Are
Reduced
 ‘Competition Irrelevant’

Blue oceans, in contrast, denote all the industries

not in existence today
• the unknown market space, untainted by competition.
• demand is created
• ample opportunity for growth that is both profitable
and rapid.
• the rules of the game are waiting to be set.
Blue ocean is an analogy to describe the wider,deeper
potential of market space that is not yet explored.,,,,
 Red Ocean vs. Blue
Ocean
• Compete in existing • Create uncontested market
market space space

• Beat the competition • Make the competition

irrelevant
• Create and capture new
• Exploit existing demand
demand
• Make the value/cost trade
• Break the value-cost trade
off
off
• Align the whole system of a
• Align the whole system of a
company’s activities with
company’s activities in
its strategic choice of
pursuit of differentiation
differentiation or low cost
AND low cost
Implementing companies
apple

small thing
which had revolutionized the
portable music
CJ-Global Logistics Service
(CJ-GLS)

Third Party Logistics (3PL)