MBA HRM

CONTENTS
Introduction Information system use in competitive advantage Gaining Competitive Advantage with Computerized Decision Support Practical study of organization SWOT analysis Conclusion Recommendations

Introduction
Information System
is a brunch of computer science, where computer science is playing the role of the root subject.

Competitive advantage
is defined as the strategic advantage one business entity has over its rival entities within its competitive industry.

Information system use in competitive advantage

Many companies have isolated decision support capabilities that are hard to use or hard to access. For example, a data mart may have been built for accessing customer data, a project management system may exist for tracking large-scale projects, or Excel analyses may be routinely used in a specific business decision process.

Gaining Competitive Advantage with Computerized Decision Support

A decision support system creates a competitive advantage if three criteria are met. once the DSS is implemented, it must be used and it must become a major or significant strength or capability of the organization the DSS must be unique and proprietary to the organization. the advantage provided by the DSS must be sustainable until an adequate payback is received, usually at least three years

Practical study
NESTLE

Introduction
Nestle is the largest food company in the world. It is present in all five continents, has an annual turnover of 74.7 billion Swiss Frances. There are 509 factories are running in 83 countries, having 231,000 employs.

HISTORY OF NESTLE
1867 nestle launched first factory was located in Vevey. In 1880, second factory was built in bercher In 1883, first time Nestle built a factory abroad, in Edlitz Grimmenstein In 1890, Vevey factory produced 28 billion cans of Milk food and 2.2 million cans of condensed Milk. In 1912, Nestle begins it long relationship with South Asia when Nestle condensed Milk company start. In 1979, Milkpak Ltd. Is founded by Syed Baber Ali. It manufactures UHT Milk, Cream and Butter as well as fruit Juices.

Vision & mission

Vision Vision of Nestle Milkpak is to expand business according to the increasing demand of market. mission
To provide fresh and pure products to the customers,we introducedSafety, Health and environment policy to protect health of our employs and keep clean our surrounding environment.

Products
Bottled water Baby food Dairy products Breakfast cereals Nutrition Prepared food

NESTLE IN PAKISTAN
Nestle have been serving Pakistani consumers since 1988 when the parent company Switzerland based on Nestle first acquired share in Milkpak. Nestle acquires 40% share in Milkpak. In 1990, Sheikhupura factory started the production of Nido Milk Powder cereals; 1n 1992, Nestle took over the running of company (Kabirwala plant) and began to develop its Milk collection network. In 1996 Milkpak was renamed to Nestle Milkpak Ltd. In 1997, It becomes a fully owned unit of Nestle Pakistan. 1n 1998, Nestle Milk collection system in Punjab matures and company is able to buy all its Milk from Farmers instead of relying on contractors. In 2005, Nestle Milkpak Ltd. Is renamed again Nestle Pakistan.

ROLE OF INFORMATION SYSTEMS

When transformation is taking place in the organization, information systems are inevitably involved. Currently Nestle is reshaping operational responsibilities for greater clarity between what is better done by the local company, at regional level, or in some cases global organizations

Swot analysis
Strenght Weakness Nestle is using Poor profitability for modern technology farmers Nestle is using Lack of a cold chain different software to protect milk quality. In dairy products they are using computer They are using IS (computer) in decision making

Swot analysis
Opportunity There is an opportunity for companies to introduce valueadded products like shrikhand, ice creams, paneer, khoya, flavored milk, dairy sweets, etc. There is a phenomenal scope for innovations in product development, packaging and presentation. Threats Two main competitors Haleeb and Olpers are main threat for Milkpak especially the Olpers is growing very fast. Inflation is getting higher and higher so the purchasing power of the people is decreasing day by day. There is no entry barrier for new entrants as the Olpers has come in the market.

Conclusion & recommendation

Conclusion recommendation