Interesting Produce Trends

Interesting Trends In The US, Per Capita Supply Of Fruits And Vegetables
Based on USDA-ERS Data Steve Savage Savage & Associates Applied Mythology Blog
Savage & Associates
Background
Data Source
The Economic Research Service of the USDA has been tracking farm level supply of many food commodities for 40-50 years and makes this data available to the public (http://www.ers.usda.gov/Data/FoodConsumption/FoodAvailSpreadsheets.ht m)
Data Limitations (http://www.ers.usda.gov/Data/FoodConsumption/FoodAvailDoc.htm)

This data set is actually at the Grower/Shipper level for domestic, US production and at the importer level The data does not reflect the actual per capita availability of products for consumer consumption because it does not account for shrink (decay, damage, ) in the distribution change, or for waste that occurs at the consumer level. That is estimated in another USDA-ERS data set (http://www.ers.usda.gov/Publications/EIB44/EIB44_ReportSummary.pdf)
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Savage & Associates The data for 2010 was available in some cases, but most of this analysis is through 2009
Total Fruit and Vegetable Supply Trends (Fresh and Processed)

At a high level, the supply data would seem to suggest a troubling reversal of produce consumption progress in the US since the late 1990s The underlying situation is, not surprisingly, much more complex
US Fruit and Vegetable Consumption Trends
450 425 400 Pounds/Person/Year 375 350 325 300 275 250 225 200 1970 1980 1990 2000 2010
Vegetables
Fruit
Savage & Associates
Fresh vs Processed Vegetables

A declining supply of canned and frozen vegetables accounts for much of the recent, negative trend; however, the supply of fresh vegetable has also declined in the last few years after two decades of gains
US Vegetable Consumption Trends
200
Fresh
Pounds/Person/Year 150
Canned
100
50
Frozen
Dried Potato Chips
0 1970
1980
1990
2000
2010
Savage & Associates
Fresh vs Processed Fruit

Most of the decline in total fruit supply has been for juice with slight declines for canned and dried fruit Fresh fruit supply has been essentially flat since the mid 1990s and there has been a small amount of growth in the supply of frozen fruit
US Fruit Consumption Trends
140 120 Pounds/Person/Year 100 80 60 40 20 0 1970
Fresh Juice
Canned Dried
1980
Frozen Other 1990

2000 2010
Savage & Associates
Trends for Major Juice Categories

Orange juice supply has dropped by ~15 lbs/person since a peak in the 1990s Apple juice supply has been increasing since 1970, much of this coming from outside of the US
Juice Consumption Trends 60
50
Orange Grapefruit Lemon Lime Apple Grape Pineapple Cranberry Prune
Pounds/Person/Year
40
30
20
10
0 1970
1980
1990
2000
2010
Savage & Associates
Sourcing of the US Fresh Vegetable Supply

The domestic portion of the per capita US fresh vegetable supply has been flat since the early 1990s and has declined on that basis in recent years The supply of imported vegetables has been increasing slowly since 1960 and accounted for most overall supply increase for many years
Source Trends for US Vegetable Consumption
200 180 160 140 120 100 80 60 40 20 0 1960
Pounds per Person per Year
Domestic Imports Total
1970
1980
1990
2000
2010 Savage & Associates
Sourcing of the US Fresh Fruit Supply

The domestic portion of the US, per capita, fresh fruit supply has been declining slowly since ~1990 and now represents ~50% of the total The supply of imported fruit has been increasing steadily since at least 1970 and has prevented the total from declining for two decades
Source Trends for US Fruit Consumption
Pounds per Person per Year 120 100 80 60 40 20 0 1970 Domestic Imports Total
1980
1990
2000
2010
Savage & Associates
Trends for Major, Fresh, Imported Vegetable Crops

Imports of nine vegetables have represented a significant and growing proportion of the supply of those particular crops
90 80 Percent of Total US Supply 70 60 50 40 30
Vegetable Crops With A High and Increasing Proportion of Imports All Fr. Veg
Artichokes Asparagus Brussels Cucumbers Eggplant Garlic
20 10 0 1990 Peppers Squash 1995 2000 2005 2010 Tomatoes
10
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Trends for Minor, Fresh, Imported Vegetable Crops

Six vegetable crops that are still mainly produced in the US have seen modest import growth over the long-term
Vegetable Crops With A Small but Increasing Proportion of Imports
20 18 Percent of Total US Supply 16 14 12 10 8 6 4 2
11
All Fr. Veg Broccoli Carrots Head Lettuce Mushrooms Romaine Sweet Corn
0
1990 1995 2000 2005 2010
Savage & Associates
Trends for Fresh, Imported Fruit Crops

Beyond crops like bananas and mangoes that are essentially all imported, there are eleven crops for which the percent of imported product has been rising over time
Fruit Crops With An Increasing Proportion of Imports
100 90 Percent of Total US Supply 80 70 60 50 40 30 20 10
12
All Fr. Fruit Avocados Cantaloupe Grapefruit Grapes Kiwifruit Lemons Limes Papayas Pineapple Strawberries Tangerines
1995 2000 2005 2010
0
1990
Savage & Associates
US Per Capita Fresh Vegetable Supply

Crop Carrots Head Lettuce Potatoes Escarole Cabbage Celery Cauliflower Cucumbers Mushrooms Garlic Sweet Corn Tomatoes Squash Broccoli Onions Radishes Brussels Sprouts Snap Beans Peppers Artichokes Sweet Potatoes Eggplant Romaine Asparagus Okra Spinach 13 Total lbs/person 2007-9 1997-9 7.8 11.0 17.4 23.7 37.7 47.3 0.2 0.3 7.8 8.3 6.2 6.5 1.6 1.7 6.5 6.5 2.4 2.4 2.7 2.6 9.1 8.9 19.0 18.3 4.2 4.1 5.9 5.4 20.6 18.6 0.5 0.4 0.3 0.3 1.9 1.6 9.4 7.6 1.5 1.2 5.1 3.9 0.8 0.6 11.0 6.9 1.2 0.8 0.5 0.3 1.8 1.0 183.3 190.1 Change lbs/person Percent -3.1 -40.0 -6.3 -36.0 -9.6 -25.6 0.0 -17.2 -0.6 -7.3 -0.3 -5.2 -0.1 -4.6 -0.1 -1.2 0.0 0.5 0.0 0.9 0.2 2.5 0.7 3.8 0.2 4.3 0.5 9.0 2.0 9.7 0.1 11.9 0.0 13.8 0.3 15.9 1.8 19.4 0.4 23.9 1.2 24.1 0.3 33.0 4.0 36.9 0.5 37.2 0.2 38.9 0.7 42.1 -6.9 -3.6
Fresh Vegetables
Comparing the window 2007-9 with the window 1997-9, there has been a 3.6% drop in total per capita supply Eight crops showed declining supply, most notably potatoes, head lettuce, carrots, and cabbage 18 crops saw increasing supply, 11 with more than a 10% increase in that decade
Savage & Associates
US Per Capita Fresh Fruit Supply

Crop Grapefruit Oranges Honeydew Cantaloupe Apples Bananas Kiwifruit Peaches Pears Lemons Grapes Apricots Tangerines Mangoes Strawberries Pineapple Limes Papayas Avocados Cherries Blueberries Raspberries Total
14
Fresh Fruit
Comparing the window 2007-9 with the window 1997-9, there has been a 3.1% drop in total per capita fresh fruit supply Nine crops saw declining supply (greatest for grape fruit, oranges, apples bananas and cantaloupes) 13 crops saw increasing supply, 10 with more than a 20% increase in that decade
Savage & Associates
lbs/person 2007-9 1997-9 2.9 6.0 8.8 12.3 1.7 2.3 9.3 10.8 16.2 18.5 25.2 28.6 0.5 0.5 4.7 5.2 3.1 3.4 2.6 2.6 8.2 7.6 0.1 0.1 2.9 2.3 2.1 1.5 6.6 4.2 5.1 2.7 2.4 1.3 1.1 0.5 3.8 1.7 1.3 0.6 0.8 0.3 0.4 0.1 109.8 113.3
Change lbs/person Percent -3.0 -50.8 -3.5 -28.3 -0.6 -26.6 -1.6 -14.7 -2.3 -12.3 -3.4 -11.8 -0.1 -10.4 -0.5 -9.9 -0.3 -9.3 0.0 0.9 0.5 6.9 0.0 8.6 0.6 25.8 0.6 36.8 2.4 58.0 2.4 86.9 1.1 88.1 0.6 109.0 2.1 120.7 0.7 123.5 0.5 153.9 0.3 326.9 -3.5 -3.1
Examples of Declining Fresh Fruit Supply: Grapefruit

Grapefruit consumption and supply have been in long-term decline, some of which was shifting towards exports, but those have also declined
Fresh Grapefruit Consumption Trend
10 9 8 Pound/Person/Year 7 6 5 4 3 2 1 0
1970 1980 1990 2000 2010
Total
Domestic Exports
Imports
15
Change from 1997-9 to 2007-9 -3 lbs/person, 51% decline

Savage & Associates
Examples of Declining Fresh Fruit Supply: Oranges

Fresh Orange Consumption Trend
Fresh orange consumption and supply have been in long-term decline This crop still has a significant export segment Imports are minor, but increasing
18 16 14 Pound/Person/Year 12 10 8
Total
Exports
6 4 2 0 1970
Domestic
Imports
1980 1990 2000 2010
16
Change from 1997-9 to 2007-9 -3.5lbs/person, 28% decline

Savage & Associates
Examples of Declining Fresh Fruit Supply: Cantaloupe

Fresh Cantaloupe Consumption Trend
Pound/Person/Year
After a long period of overall growth, the cantaloupe supply has declined significantly since the late 1990s Domestic supply, and to a lesser extent, imported supply, are declining
12
10
Total Domestic
Imports
2
Exports
0
1970 1980 1990 2000 2010
17
Change from 1997-9 to 2007-9 -1.6 lbs/person, 14.7% decline

Savage & Associates
Examples of Declining Fresh Fruit Supply: Honeydews

Honeydew supply has been dropping since the late 1990s because of falling domestic supply and flat imports
Fresh Honeydew Consumption Trend
3.0
2.5
Pound/Person/Year
Total
2.0
1.5
Domestic
1.0
Imports
0.5
Exports
0.0
1970 1980 1990 2000 2010
18
Change from 1997-9 to 2007-9 -0.6 lbs/person, 27% decline

Savage & Associates
Examples of Declining Fresh Fruit Supply: Peaches

Peach supplies have been falling slowly since 1980 Imports remain a small factor for this crop
Pound/Person/Year
Fresh Peach Consumption Trend

8 7
Total
6 5 4 3 2 1 0 1970
Domestic
Exports Imports
1980 1990 2000 2010
19

Savage & Associates
Examples of Declining Fresh Fruit Supply: Apples

Fresh Apple Consumption Trend
Pound/Person/Year
Total fresh apple supply has decreased slightly on a per capita basis since the Alar scare of 1989
25
20
Total Domestic
15
10
Exports
5
Imports
0
1970 1980 1990 2000 2010
20

Savage & Associates
Examples of Declining Fresh Fruit Supply: Bananas

Fresh Banana Consumption Trend
Banana supply (nearly 100% imported) peaked in 1999 and has declined ~1/6 since them
Pound/Person/Year
35 30 25 20 15 10 5 0
1970 1980 1990 2000 2010
Total
Imports
-5
21

Savage & Associates
Examples of Increasing Fresh Fruit Supply: Tangerines

Fresh Tangerine Consumption Trend
Pound/Person/Year
Tangerine supply and consumption have been growing rapidly since 1990
3.5 3.0 2.5
Total
2.0
Domestic
1.5 1.0 0.5 0.0 1970
Imports Exports
1980 1990 2000 2010
22
Change from 1997-9 to 2007-9 +0.6 lbs/person, 26% increase

Savage & Associates
Examples of Increasing Fresh Fruit Supply: Limes

Lime supply and consumption has been growing rapidly since 1980
Pound/Person/Year
Fresh Lime Consumption Trend

3.0 2.5 2.0 1.5 1.0 0.5 0.0
1970 1980 1990
Total
Imports Domestic Exports

2000 2010
-0.5
23

Savage & Associates
Examples of Increasing Fresh Fruit Supply: Avocados

Imports are driving growth in the Avocado supply with domestic sources flat to declining
Pound/Person/Year
Fresh Avocado Consumption Trend

4.5 4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.5 0.0
1970 1980 1990 2000 2010
Total
Domestic
Imports
24

Savage & Associates
Examples of Increasing Fresh Fruit Supply: Strawberries

Strawberry supply has been increasing since 1970 with an accelerated rate of growth since 2000 Strawberries remain a primarily domestic crop although there has been a small increase in imports
Fresh Strawberry Consumption Trend
8 7 6 Pound/Person/Year
Total
5 4
Domestic
3 2 1 0 1970
Exports Imports
1980 1990 2000 2010
25

Savage & Associates
Examples of Increasing Fresh Fruit Supply: Blueberries

Fresh Blueberry Consumption Trend
Blueberries have risen 5 fold from a tiny fresh segment in the 1980s to nearly 1 lb/person by 2009 The growth in supply is from both domestic and import sources
1.0 0.9 0.8 Pound/Person/Year 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0.0
1970 1980 1990
Total
Domestic Imports Exports

2000 2010

26
Savage & Associates
Examples of Increasing Fresh Fruit Supply: Raspberries

Fresh Raspberry Consumption Trend
Pound/Person/Year
Fresh raspberries have recently emerged as a minor but growing fruit option for US consumers Growth of both domestic and import sources have broadened the window of availability
0.45 0.40 0.35 0.30 0.25 0.20 0.15 0.10 0.05 0.00 1970
Total
Domestic
Imports
1980 1990 2000 2010
27

Savage & Associates
Examples of Increasing Fresh Fruit Supply: Pineapples

There has been a dramatic increase in the supply and usage of fresh pineapples since the mid 1990s when Golden Pineapple varieties began to be successfully shipped Between 1990 and 2009 the supply has gone from 50% to 100% imports
Fresh Pineapple Consumption Trend
6
4 Pound/Person/Year
Total
3
Imports
2
Domestic Exports
0 1970 -1
1980
1990
2000
2010
28

Savage & Associates
Examples of Increasing Fresh Fruit Supply: Papayas

There has been a dramatic increase in the supply and usage of fresh papayas since 1990 A small domestic production persists, but all of the growth has been through imports
Fresh Papaya Consumption Trend
1.4 1.2 1.0 0.8 0.6
Pound/Person/Year
Total
Imports
0.4 0.2
Exports
0.0 1970 1980 1990
Domestic
2000 2010
29

Savage & Associates
Examples of Increasing Fresh Fruit Supply: Grapes

Domestic table grape supplies have been declining slowly: ~20% since 1990, but imports have increased leading to some overall growth, perhaps until recent years There is a slow shift underway towards imported grapes The export of table grapes is significant
Fresh Table Grape Consumption Trend
10 9 8 Pound/Person/Year 7 6 5 4 3 2 1 0
1970 1980 1990 2000 2010
Total Domestic Imports
Exports
30

Savage & Associates
Examples of Increasing Fresh Fruit Supply: Cherries

Fresh Cherry Consumption Trend
Pound/Person/Year
Import/Export data was not available from the same USDA-ERS source, but fresh cherry supply has been increasing dramatically since 1995
1.8 1.6 1.4 1.2 1.0 0.8 0.6 0.4 0.2 0.0 1970
Total
1980
1990
2000
2010

31
Savage & Associates
Examples of Increasing Fresh Fruit Supply: Mangoes

Fresh Mango Consumption Trend
Pound/Person/Year
Mango supply, essentially all imported, has increased dramatically since 1980
2.5
2.0
Total
1.5
1.0
0.5
Imports Exports
0.0 1970
1980
1990
2000
2010
32

Savage & Associates
Examples of Decreasing Fresh Vegetable Supply: Carrots

Carrot consumption more than doubled in the 1990s, but has since declined significantly This remains a predominantly domestic crop
US Carrot Consumption Trend
16 14 12 10 8
Pounds /Person/Year
Total
Domestic
6 4 2 0
1960 1970 1980 1990 2000 2010
Imports Exports
33

Savage & Associates
Examples of Decreasing Fresh Vegetable Supply: Cabbage

The cabbage supply has declined slowly since the mid 1990s There is a very limited imported supply
US Cabbage Consumption Trend
12
10 Pounds /Person/Year
Total
Domestic
6
Exports
0
1960 1970 1980 1990
Imports
2000 2010
34

Savage & Associates
Examples of Decreasing Fresh Vegetable Supply: US Head Lettuce Consumption Trend Head Lettuce
30
After reaching a peak in 1990, the head lettuce supply has declined significantly This has been mainly a replacement phenomenon with other lettuce types
Total Domestic
20
15
10
0
Lettuce
30 25 Pounds/P erson/Year 20 15 10 5 Head lettuce Romaine & leaf
Exports Imports
1970 1980 1990 2000 2010
1960
35

2010
0 1970 1975 1980 1985 1990 1995 2000 2005
Savage & Associates
Examples of Decreasing Fresh Vegetable Supply: Potatoes

US Potato Consumption Trend
90 80
Pounds /Person/Year
Fresh potato supply is now less than of what it was in 1960 but still almost exclusively a domestic crops Both fresh and processed potato supplies have been declining
70 60 50 40 30 20 10 0
1960 1970 1980 1990 2000 2010
Total Domestic Exports
Imports
Potatoes
100 90 Pounds/Person/Year 80 70 60 50 40 30 20 10 0 1970 1975 1980 1985 1990 1995 2000 2005 2010 Fresh Processing
36
Savage & Associates
Examples of Increasing Fresh Vegetable Supply: Artichokes

US Artichoke Consumption Trend
Pounds /Person/Year
Artichoke supply has been increasing steadily since 1980 (nearly 4X) The domestic supply has been declining very slowly, but imports have risen rapidly since 1980
1.8 1.6 1.4 1.2 1.0 0.8 0.6 0.4 0.2 0.0
1960 1970
Total
Imports
Domestic
Exports
1980 1990 2000 2010
37

Savage & Associates
Examples of Increasing Fresh Vegetable Supply: Asparagus

Asparagus is an increasingly popular vegetable for consumers as it has become available as a fresh option for most of the year The domestic supply has declined since the mid eighties, and imports have increased dramatically
US Asparagus Consumption Trend
1.4 1.2 Pounds /Person/Year 1.0 0.8 0.6
Total
Imports
Domestic
0.4 0.2
Exports
0.0
1960 1970 1980 1990 2000 2010
38

Savage & Associates
Examples of Increasing Fresh Vegetable Supply: Broccoli

US Broccoli Consumption Trend
7
Broccoli supply grew rapidly from 1970 and peaked in 2000. It dropped, and then has recovered, particularly in recent years A small but growing import segment has also appeared
6 Pounds /Person/Year 5 4 3 2 1
Total
Domestic
Exports
0 1960
Imports
1970 1980 1990 2000 2010
39

Savage & Associates
Examples of Increasing Fresh Vegetable Supply: Eggplant

US Eggplant Consumption Trend
Pounds /Person/Year
Eggplants are a small part of the US fresh produce supply, but have been growing rapidly on a percentage basis, particularly since 1990 Growth is occurring in both the domestic and imported supply
1.0 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0.0
1960 1970 1980 1990 2000 2010
Total
Domestic Imports Exports
40
Change from 1997-9 to 2007-9 +0.3lbs/person, 33% increase

Savage & Associates
Examples of Increasing Fresh Vegetable Supply: Okra

The US fresh Okra supply, though small, has been increasing at a significant rate and shifting rapidly to an import market
US Okra Consumption Trend
0.50 0.45 0.40 Pounds /Person/Year 0.35 0.30 0.25 0.20 0.15 0.10 0.05 0.00 1980
Total
Imports Domestic Exports

1985 1990 1995 2000 2005 2010
41
Change from 1997-9 to 2007-9 +0.2lbs/person, 39% increase

Savage & Associates
Examples of Increasing Fresh Vegetable Supply: US Pepper Consumption Trend Peppers

Pounds /Person/Year
Pepper supply has been rising rapidly since ~1980 though most of the growth since 1990 has been from imports This include both chile and bell types
10
9 8 7 6 5 4 3 2 1 0
Total
Domestic
Imports Exports
1970 1980 1990 2000 2010
Peppers
10 9 Pounds/Person/Year 8 7 6 5 4 3 2 1 0 1970 1975 1980 1985 1990 1995 2000 2005 2010 Chile peppers, all Bell peppers, all
1960
42

Savage & Associates
Examples of Increasing Fresh Vegetable Supply: Romaine Lettuce

Since it began to be tracked in the mid-80s, romaine lettuce has been a rapidly growing segment with some possible slow-down in the last few years
US Romaine Lettuce Consumption Trend
14 12
Total
Pounds /Person/Year 10
Domestic
8 6 4 2 0
1985 1990 1995 2000 2005 2010
Exports
Imports
43
Change from 1997-9 to 2007-9 +4 lbs/person, 37% increase

Savage & Associates
Examples of Increasing Fresh Vegetable Supply: Spinach

US Spinach Consumption Trend
Spinach rose from a small crop in 1990 to more than 2 lbs/person/year The E. coli event in 2005 seems to have only temporarily set back the crop Drivers are flavor, This crop is essentially all produced domestically
2.5
2.0 Pounds /Person/Year
1.5
Total
1.0
Domestic
0.5
Imports
0.0
1960 1970 1980 1990
Exports
2000
2010
44

Savage & Associates
Examples of Increasing Fresh Vegetable Supply: Tomatoes

US Tomato Consumption Trend
25
Though the total supply appears to be leveling, fresh tomatoes still increased by a significant number of pounds since 1997-9 Recent gains have been mainly as imports Canned tomato products have held steady in the US supply
90 80 Pounds/Person/Year 70 60 50 40 30 20 10 0 1970 1975 Fresh
Total
15
10
Domestic
Imports Exports
1980 1990 2000 2010
0
1970
Tomatoes
Change from 1997-9 to 2007-9 +0.7 lbs/person, 3.8% increase
Canning
45
1980 1985 1990 1995 2000 2005
2010
Savage & Associates
Examples of Increasing Fresh Vegetable Supply: Sweet Potato

US Sweet Potato Consumption Trend
Pounds /Person/Year
After decades of slow decline, sweet potato supply/consumption has been rising since the late 1990s
7 6 5 4
Total Domestic
3 2 1 0
1965 1975 1985 1995 2005
Imports
Exports
46

Savage & Associates

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Interesting Trends In The US, Per Capita Supply Of Fruits And Vegetables

Savage & Associates

Data Limitations (http://www.ers.usda.gov/Data/FoodConsumption/FoodAvailDoc.htm)

Total Fruit and Vegetable Supply Trends (Fresh and Processed)

Savage & Associates

Fresh vs Processed Vegetables

Savage & Associates

Fresh vs Processed Fruit

Frozen Other 1990

Savage & Associates

Trends for Major Juice Categories

Savage & Associates

Sourcing of the US Fresh Vegetable Supply

200 180 160 140 120 100 80 60 40 20 0 1960

Pounds per Person per Year

Domestic Imports Total

2010 Savage & Associates

Sourcing of the US Fresh Fruit Supply

Trends for Major, Fresh, Imported Vegetable Crops

90 80 Percent of Total US Supply 70 60 50 40 30

20 10 0 1990 Peppers Squash 1995 2000 2005 2010 Tomatoes

Savage & Associates

Trends for Minor, Fresh, Imported Vegetable Crops

Savage & Associates

Trends for Fresh, Imported Fruit Crops

Savage & Associates

US Per Capita Fresh Vegetable Supply

US Per Capita Fresh Fruit Supply

Examples of Declining Fresh Fruit Supply: Grapefruit

Change from 1997-9 to 2007-9 -3 lbs/person, 51% decline

Examples of Declining Fresh Fruit Supply: Oranges

Change from 1997-9 to 2007-9 -3.5lbs/person, 28% decline

Examples of Declining Fresh Fruit Supply: Cantaloupe

Change from 1997-9 to 2007-9 -1.6 lbs/person, 14.7% decline

Examples of Declining Fresh Fruit Supply: Honeydews

Change from 1997-9 to 2007-9 -0.6 lbs/person, 27% decline

Examples of Declining Fresh Fruit Supply: Peaches

Fresh Peach Consumption Trend

Change from 1997-9 to 2007-9 -0.5 lbs/person, 10% decline

Examples of Declining Fresh Fruit Supply: Apples

Change from 1997-9 to 2007-9 -2.3 lbs/person, 12% decline

Examples of Declining Fresh Fruit Supply: Bananas

Change from 1997-9 to 2007-9 -3.4 lbs/person, 12% decline

Examples of Increasing Fresh Fruit Supply: Tangerines

3.5 3.0 2.5

Change from 1997-9 to 2007-9 +0.6 lbs/person, 26% increase

Examples of Increasing Fresh Fruit Supply: Limes

Fresh Lime Consumption Trend

Imports Domestic Exports

Change from 1997-9 to 2007-9 +1.1 lbs/person, 88% increase

Examples of Increasing Fresh Fruit Supply: Avocados

Fresh Avocado Consumption Trend

Change from 1997-9 to 2007-9 +2.1 lbs/person, 121% increase

Examples of Increasing Fresh Fruit Supply: Strawberries

Change from 1997-9 to 2007-9 +2.4 lbs/person, 58% increase

Examples of Increasing Fresh Fruit Supply: Blueberries

Domestic Imports Exports

Change from 1997-9 to 2007-9 +0.5 lbs/person, 154% increase

Savage & Associates

Examples of Increasing Fresh Fruit Supply: Raspberries

Change from 1997-9 to 2007-9 +0.3 lbs/person, 327% increase

Examples of Increasing Fresh Fruit Supply: Pineapples

Change from 1997-9 to 2007-9 +2.4 lbs/person, 87% increase

Examples of Increasing Fresh Fruit Supply: Papayas