HRM STRATEGY

ORGANIZATION STRUCTURE OF A RETAIL OUTLET

DESIGNING THE ORGANIZATIONAL STRUCTURE

DEFINE THE TASK TO BE PERFORMED. GROUP THE SIMILAR TASK TOGETHER TO FORM A JOB.

Store

manager

Asst store manager

Department manager

Finance department

Marketing

Assistant department

Head cashier

Visual merchandize

Team leader

Cashier 1

Cashier 2

Team members

Store manager Asst store manager

HR manager

IT

CSD

LOGISTICS

MAINTAINENCE, HOUSEKEEPING

SECURITY

CLUSTER MANAGER STORE MANAGER 1 STORE MANAGER 2 STORE MANAGER 2 STORE MANAGE 4 STORE MANAGER 5

CEO

DIRECTORS

NATIONAL MANAGEROPERATIONS

REGIONAL MANAGER

STATE MANANGER

TERITORY MANAGER

TERITORY MANAGER

CLUSTER MANAGER 1

CLUSTER MANAGER 2

CLUSTER MANAGER 4

CLUSTER MANAGER 5

CLUSTER MANAGER 5

DIRECTOR

NATIONAL MANAGER OPERATIONS

NATIONAL MANAGER HR

NATIONAL MANAGER MERCHANDIZING

NATIONAL MANAGER MARKETING

DEPARTMENTS IN BIG BAZAAR

APPAREL DEPARTMENTS- LADIES, MENS KIDS DEPARTMENY-INFANT, BOYS, GIRLS FOOTWEAR DEPARTMENT FURNITURE BAZAAR MOBILE BAZAAR SHRINGAR GOLD BAZAAR PLASTICS, UTENSILS, CROCERY(PUC) HOME LINEN DEPARTMENT HOME DECOR

 BEVERAGES- WATER, COLD DRINK , JUICES STAPLE DIET- DAL, RICE. MASALA, DRYFRUIT,OIL CONFECTIONARIES BAKERY ITEMS , SWEETS, CHOCKLATES ELECTRONIC BAZAAR HOME CARE- PHENY, DISHWASH PERSONAL CARE- SOAP, SHAMPOO, CREAMS

Store manager
The person ultimately responsible for the day to day operations of a retail store. All employees in the store report to a store manager.

Department manager Taking care of one entire department Reporting to him are the assistant department manager, the team leader and all the team members.

Finance department

HR DEPARTMENT SELECTING TRAINING MOTIVATING RETAINING

The income expenditure statement of the store. Budgeting The head cashier reports to them. Depositing the earnings in the company account

Marketing manager
It's said that people need to hear an offer at least seven times before they buy. The Marketing department is responsible for marketing of

products through different media like TV, radio, newspapers,

banners, placards etc. The marketing department has to decide and identify the most effective medium to attract the customers to thereby increasing the sales. The department has to design creative and attractive advertisements through which the companys products can be

promoted to the customers. The company has to visit different

companies and has to enter in tie-ups for all its advertisement

VISUAL MERCHANDIZER An art by which a retailer makes the store talks to its customer. The color signage lights look & feel of the store

GAINING COMPETITIVE ADVANTAGE THROUGH HUMAN RESOURSE

LABOUR COST ACCOUNTS FOR A SIGNIFICANT PERCENTAGE OF RETAIL COST. THE EXPERIENCE THAT MOST CUSTOMERS HAVE WITH A RETAILER IS DETERMINED BY THE ACTIVITIES OF EMPLOYEES. THUS EMPLOYEES CAN BE A MAJOR DIFFERENTIATING FACTOR. DIFFICULT FOR COMPETITOR TO DUPLICATE

DESIGNING THE ORGANIZATIONAL STRUCTURE

DEFINE THE TASK TO BE PERFORMED. GROUP THE SIMILAR TASK TOGETHER TO FORM A JOB.

ORGANIZATION DESIGN CONSIDERATION

SPECIALIZATION RESPONSIBILITY AND AUTHORITY REPORTING RELATIONSHIP- TO MANY OR TO FEW BOTH REDUCE EFFICIENCY . IDEAL NUMBER IS BETWEEN 4- 12 PEOPLE.

MOTIVATING RETAIL EMPLOYEES

FINANCIAL MOTIVATORS
1. INCENTIVESa)- COMMISSION b)- BONUS c)- ESOP-Employee Stock Ownership Plan Recognition & PRAISE employee of the month awards- trips , dinners COMPETITION AUTHORITY Promotion JOB ENLARGEMENT JOB ROTATION

TRENDS IN HRM
MANAGING DIVERSITY- FROM MELTING POT TO SALAD BOWL INCREASING LAWS INFORMATION Technology