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Business Strategy Managing the change

CONTENTS
Introduction
Services Key Issues Business Strategy of competitors SWOT Analysis Business Strategy of Post Office

Bibliography : Indian post office website , google.


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INTRODUCTION
Type : Agency of the Government of India Founded : 1764 Headquarters : New Delhi, India Key people : Ms. Manjula Prasher ,

Director General Employees: 520,191 nos Post offices : 155,669 (89 % in rural sector ) Mission: To provide high quality mail, parcel and related services in India and throughout the world ; to be recognized as an efficient and excellent organisation exceeding the expectations Launching the new logo for India Post on of the customers, employees and the 23 Sept 2008, at New Delhi society
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SERVICES
Postal Services: Speed Post, Business Post,

e-Payment, e-Post, Media Post, Logistics Post, Direct Post

Financial Services: Banking( 110 million

account investing INR 1,67,000 cr / year ), Postal Life Insurance, Money Order, Instant Money Order, International Money Transfer, Mutual Funds Provident Fund, National Savings Certificate, Kissan Vikas Patra, Monthly Income Scheme, Post Boxes for Mail Recipients Electronic fund transfer , International money transfer , ECS

Other Services: Express Parcel, Public

New services : Mutual fund and bonds,

KEY ISSUES
Low Customer Satisfaction: Late

deliveries of mail, Quality of Service, Lack of facilities to customers Competition: Private Courier Services, Banks, Private Mutual Funds, LIC Management Structure: Government Organisation Inefficient Employee Force Large Number of Services: Majority Unproductive Vast reach in the interiors of the country: Potential not realized Running in Losses: Huge Budgetary deficit of 1209.9 cr. Heavy Investment from the Government to revive the Postal service
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Competitors' Strategy To Increase The Market Share


1. At the entrance of the office, one security person wishes warmly

and pulls the door for you. (First impression is the last impression). 2. Gesture and posture of the employees and their appearance makes the environment pleasant. 3. Time effectiveness. 4. Effective working culture that helps employees to be more productive. 5. Interconnection among small companies (for example a courier company with limited network, makes a tie-up with another company and drops the mails to the desired destination.). 6. Provides higher rate of interest on deposits.

SWOT ANALYSIS
STRENGTH : More products Reach in rural and semi-urban areas More branches, more facilities More employees More services Good facilities to customers Strong Network Cost Effective Security /Safety with respect to

deposits Efficient Manpower


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SWOT ANALYSIS
Weakness : No advertisements Not provide loan to

consumer Unchanged working culture Job stress among employees Lower rate of interest on deposits as competitors
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SWOT ANALYSIS
Opportunity : In rural and urban areas In developing Indian economy In developing communication

to other countries In developing good rapport with people Increasing number of customer Inflationary market Technological advancement
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SWOT ANALYSIS
Threat :
Courier services ( collectively

growth 15-20 % ) Insurance companies Banking sector Customer dissatisfaction Increasing market share of competitors

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Aesthetic Changes
Professional Attitude
Use of Technology Improving Efficiency Re-engineering of Business processes

Customer focus
Cost Effective
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Business Strategies
Outsourcing Mail collection, stamps & postcard printing, etc
Partnerships (Banks, Courier companies, etc)

Business Development & Marketing


New Mails strategy e.g. Computerized Customer care centers, automated mail processing centre's, mechanization of delivery process Database improving the Address & pin codes database

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CONCLUSION
Indian Postal Service needs technological, social, cultural & economic change. With a little bit of change, it can create a new era in the market.

Thanks
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