Presentation of Summer training report on IDENTIFICATION OF CUSTOMERS PREFERENCE AMONG POSTPAID & PREPAID SERVICES At Bharti Airtel Limited

Presented by:- Vijay Singh Jat MBA III SEM

 Company Profile

Research methodology Finding &Conclusion Suggestions

Questionnaire

Name Established Proportionate Revenue

Bharti Airtel Limited. July 07, 1995, as a Public Limited Company Rs. 184,202 million (year ended March 31, 2010-Audited) Rs. 117,255 million (year ended March 31, 2009-Audited)As per Indian GAAP Accounts

Shares in Issue Listings

1,895,934,157 as at March 31, 2010 The Bombay Stock Exchange, (BSE) The National Stock Exchange of India Limited (NSE)

Market Capitalization Customer Base

Market Capitalization Approx. Rs. 1,560 billion Closing BSE share price = Rs. 823.00 40,743,725 GSM mobile and 1,941,805 broadband & telephone (fixed line) customers (Status as at month ended May 31, 2010) Bharti Airtel Limited (A Bharti Enterprise) Qutab Ambience (at Qutab Minar), Mehrauli Road, New Delhi - 110 030 Tel. No.: +91 11 4166 6000 Fax No.: +91 11 4166 6011/12

Registered Offic

OBJECTIVES:To find out the deciding factors in customer purchase. To know the market share of Airtel. To find out customers preference for Airtel as compared to other operators. To find out the reasons why customers prefer a particular service among Prepaid & Postpaid services

Research Design Data Collection Method Data Sources Sample Area Sample Size Sample Unit Research Instrument Statistical Tools Used Softwares Used

Descriptive Survey Primary & Secondary Random Sampling 100 Customers Questionnaire Graphical Presentation & Pie & Column Chart Microsoft word & excel

FINDINGS

#34% of the respondents say they are using Airtel, 24% of the

respondents use Idea Cellular Service, 20% of the respondents use Reliance, 14% of the respondents use BSNL, 8% of the respondents use Tata Indicom Mobile Service.

#38% of the respondents are using Post Paid Connection and 62% of
the respondents are using Prepaid Connection.

#40% of the respondents choose Airtel as their mobile service provider

because of Voice Clarity , 42% because of good Network quality and 18% for better services.

#40% of the respondents say they are using Prepaid Services because

of better tariffs plans,easy activation &limited use of mobile 22% of the respondents say they are using Prepaid because migration to any of the scheme is easier, 38% of the respondents say there is no need to go to pay bills.

#22% of the respondents choose Postpaid services due to good tariffs,

36% of the respondents say they are using Postpaid as there is no restriction of balance, 22%due to services and 20% due to value added services

#60% of the respondents have rated the Customer Care Services of

Airtel as good, 22% as excellent and 18% respondents say it is not good.

#If ask to choose from postpaid & prepaid services 68% of

respondents will choose prepaid services over postpaid due to easy activation & limited use of mobile phone.

#52% of the respondents choose Airtel because they were influenced

by the Advertisement, 30% choose Airtel because of Performance and 18% choose because of Brand Image

#22% of the respondents say they are not using Airtel services due to
its Tariffs, 16% are not using Airtel due to its Services, 20% of the respodents are not using due to its coverage & 42% due to other reasons.

#Most of the respondents say that in Postpaid easy payment options

must be made available.

#Drop Boxes at ATM or at Banks must be there. #Network should be wide. #Tariff plan should have consistent base. It should not fluctuate
frequently.

#Most of the respondents says that if the Hidden Charges are removed
from the tariffs of the Postpaid they are ready to take postpaid connection.

#The company should introduce some new type of advertisements

which can capture attention of people towards postpaid services and they may retain the advertisement for long time.

Questionnaire use? 1.Which service providers service you

*Airtel *Reliance *BSNL *Idea *Tata *Others 2.Type of connections you are using? * Postpaid * Prepaid

3.What makes you to choose Airtel as a Mobile Service Provider? *Voice clarity *Network is good * Services are better.

4.Reason for using Prepaid Connection? *Better terrifs *Easy migration to any plan * No need to go to pay bills 5. Reason for using Postpaid Service? *Good tarrifs *No restriction of balance *Value added services. 6. How did you rate the Customer Care Service of Airtel? *Excellent *Good *Poor 7. Why you have chosen Airtel? * Brand image *Performance *Influenced by advertisment

8. If you have to choose from Post Paid & Prepaid, which service will you choose? Why? *Postpaid *Prepaid Because 9. Reason for not using Airtel service? *Due to its tarrifs *Due to its coverage *Due to its services *Other reasons 10.Give suggestions to improve Airtel Cellular Serives