PROJECT ON DELL

Presented by: Pooja Goyal Click to Srivastava subtitle style Sonam edit Master Sonia Chauhan Priyanka Singh Sumit Kumar

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Content
Dell at a glance MIS at Dell

Supply Chain Management Enterprise Resource Planning Radio Frequency Identification Customer Relationship Management Summary

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Dell at a Glance

Globally 2nd in computer hardware design, manufacturing and distribution with a market share of around 16%.(HP is 1st with 19%) Founded by Michael Dell in 1984. 1987 --first computer systems company to offer nextday, on-site product service . Greater than $50 Million sales per day through the internet with yearly revenue of US$ 61.49billion(2011) with employee base of 100,300. Ventured in areas of storage products, workstation systems, online technical support, appliance servers, network switches, standards-based point-of-sale 5/5/12

MIS @ DELL
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Dells Direct Model

Direct relationship, most efficient path Low cost and best value Built to order Customized systems Superior, tailored service and support

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 Dell

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Enterprise resource planning

Enterprise resource planning(ERP) systems integrate internal and externalmanagement informationacross an entire organization, embracingfinance/accounting,man ufacturing, sales and service, customer relationship management, etc
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Dell ERP Debacle

140 member team was set up for ERP ( SAP) implementation. Cancelled when costs shot up and flexibility of system went down.

Reasons for no company wide ERP SPECIAL ASSISTANCE PLAN (SAP) is like cement, flexible when poured but rigid once it hardens. Decentralization of company into 4 major regionsAmerica Europe , Asia and Japan . Focus on technology which should remain open, flexible and adaptive . Even a small error might be very costly . HP lost $160 million because of SAP implementation errors . 5/5/12

RFID
Radio-frequency

identification(RFID) is atechnologythat usesradio wavesto transfer data from an electronic tag, called RFID tag or label, attached to an object, through a reader for the purpose of identifying and tracking the object.

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RFID at Dell Manufacturing

Tracking

code and Computer assembly instructions are added to the tray. determines the specific line to which the tray should go to. every stage of the assembly, the tags are read by the antenna for specific instructions.

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CRM
Customer

relationship management (CRM)is a widely implemented strategy for managing a companys interactions withcustomers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processesprincipallysalesactivities, but also those formarketing,customer service, andtechnical support.

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 Dell

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CRM in Dell
Dell maintains special database of its top 50 global customer. Maintains a Global Data Repository for all of its customer.

Real Time CRM When a customer calls in for placing order then customer service links directly to Dells Real Time inventory . Depending on latest inventory data Dell can : Push Available inventory at lower cost. Promote latest/new products at higher cost. Provide add-on products with discounts .
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Summary of MIS and its Effect in Dell

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