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frequently referred to as intercultural communication, which is also used in a different sense, though) is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavour to communicate across cultures.
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Culture refers to
points(Non-verbal,oral,written) to communicate their meaning, will place them in either High or Low context cultures. people have close connections over a long period of time. They rely more on context than the content. to have many connections but of shorter duration or for some specific reason. They rely5/4/12 on more content than the context.
Implicit
communication.
Identity is based
depends less on the environment of a situation to convey meaning. directly into the business objective.
with friendly conversation or other social topics. on the fact and Intuition.
Begins a meeting
UNITED STATES
Low context culture
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INDIA
(High context culture)
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Justification
Westerners business practices tend to follow
communication style.
base the relationships primarily on the quality 5/4/12 of the product or service and trust in the firm
efficiency.
They are task centered and thus the primary
purpose of communication is to exchange information, facts, opinions. schedules and deadlines. criticize others in public.
They are obsession with punctuality, tight They will not hesitate to say NO or to They believe in having equal rights , equal
Low contexts are relatively easy to enter if you are an outsider (because the environment contains much of the information you need for participation, because you can form relationships fairly soon, and because the focus is on accomplishing a task rather than feeling your way into a relationship).
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Founded on
: 1898(as brads drink) : Caleb Bradham : North carolina : 1950s : 2,85,000 : 200+
Pepsi in India
Came to India in 1985 . Pepsi sees opportunity in india after
coca;cola departed
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the RPG group to form Agro Product Export Limited. It planned to import Cola concentrate and sell soft-drinks under the Pepsi label and in return offered to export Juice Concentrate from Punjab. The government rejected the proposal due to its using a foreign name and importing the concentrate. pepsi/coke.Although the source of these soft drinks is water they will always go for 5/4/12 water.Because all are getting daily wages
imposed partial or complete bans on Coke, Pepsi, Sprite and other drinks from the companies. More than 10,000 schools have banned the beverages.
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THANK YOU
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