ro|e |n the economy fac|||tat|ng the exchange of |nformat|on goods serv|ces payments W Markets create econom|c va|ue for buyers se||ers market |ntermed|ar|es soc|ety at |arge |ectron|c Marketp|aces W In recent years markets have seen a dramat|c |ncrease |n the use of I1 has |ncreased market eff|c|enc|es by exped|t|ng or |mprov|ng funct|ons been ab|e to s|gn|f|cant|y decrease the cost of execut|ng these funct|ons MarkeLspace W Marketspace A marketp|ace |n wh|ch se||ers and buyers exchange goods and serv|ces for money (or for other goods and serv|ces) but do so e|ectron|ca||y MarkeLspace ComponenLs W ustomers W Se||ers W roducts W Infrastructure W Iront end W 8ack end W Intermed|ar|es W Cther bus|ness partners W Support serv|ces MarkeLspace ComponenLs (conL) W |g|ta| products Goods that can be transformed to d|g|ta| format and de||vered over the Internet W Iront end 1he port|on of an ese||er's bus|ness processes through wh|ch customers |nteract |nc|ud|ng the se||er's porta| e|ectron|c cata|ogs a shopp|ng cart a search eng|ne and a payment gateway MarkeLspace ComponenLs (conL) W 8ack end 1he act|v|t|es that support on||ne ordertak|ng It |nc|udes fu|f|||ment |nventory management purchas|ng from supp||ers payment process|ng packag|ng and de||very W Intermed|ary A th|rd party that operates between se||ers and buyers @pes of LlecLronlc MarkeLs W |ectron|c storefront A s|ng|e or company Web s|te where products and serv|ces are so|d W Mechan|sms necessary for conduct|ng the sa|e e|ectron|c cata|ogs search eng|ne eauct|on fac|||t|es payment gateway sh|pment court customer serv|ces @pes of LlecLronlc MarkeLs (conL) W ema|| (on||ne ma||) An on||ne shopp|ng center where many stores are |ocated some are mere|y d|rector|es some prov|de shared serv|ces (eg cho|cema||com) some are actua||y |arge c||ckandmortar reta||ers some are v|rtua| reta||ers (eg buycom) @pes of LlecLronlc MarkeLs (conL) W 1ypes of stores and ma||s Genera| stores]ma||s Spec|a||zed stores]ma||s keg|ona| versus g|oba| stores ure on||ne organ|zat|ons versus c||ckand mortar stores @pes of LlecLronlc MarkeLs (conL) W emarketp|ace An on||ne market usua||y 828 |n wh|ch buyers and se||ers exchange goods or serv|ces the three types of emarketp|aces are pr|vate pub||c and consort|a W r|vate emarketp|aces Cn||ne markets owned by a s|ng|e company can be e|ther se||s|de or buys|de marketp|aces W Se||s|de emarketp|ace A pr|vate emarket |n wh|ch a company se||s e|ther standard or custom|zed products to qua||f|ed compan|es @pes of LlecLronlc MarkeLs (conL) W 8uys|de emarketp|ace A pr|vate emarket |n wh|ch a company makes purchases from |nv|ted supp||ers W ub||c emarketp|aces 828 markets usua||y owned and]or managed by an |ndependent th|rd party that |nc|ude many se||ers and many buyers a|so known as exchonqes W onsort|a marketp|aces owned by a sma|| group of |arge vendors usua||y |n a s|ng|e |ndustry Intermed|at|on and Synd|cat|on |n ommerce W Intermed|ar|es (brokers) prov|de va|ue added act|v|t|es and serv|ces to buyers and se||ers W Intermed|ar|es |n the phys|ca| wor|d are who|esa|ers and reta||ers W Infomed|ar|es e|ectron|c |ntermed|ar|es that contro| |nformat|on f|ow |n cyberspace often aggregat|ng |nformat|on and se|||ng |t to others nLermedlaLlon and SndlcaLlon ln LCommerce (conL) W ko|es and va|ue of |ntermed|ar|es |n emarkets Search costs Lack of pr|vacy Incomp|ete |nformat|on ontract r|sk r|c|ng |neff|c|enc|es nLermedlaLlon and SndlcaLlon ln LCommerce W d|str|butors |n 828 ed|str|butor An ecommerce |ntermed|ary that connects manufacturers (supp||ers) w|th buyers by aggregat|ng the cata|ogs of many supp||ers |n one p|acethe |ntermed|ary's Web s|te Ma|ntenance repa|r and operat|on |tems (MkCs) kout|ne |tems that are usua||y not under regu|ar contract w|th supp||ers nLermedlaLlon and SndlcaLlon ln L Commerce (conL) W |s|ntermed|at|on and re|ntermed|at|on |s|ntermed|at|on ||m|nat|on of |ntermed|ar|es between se||ers and buyers ke|ntermed|at|on stab||shment of new |ntermed|ary ro|es for trad|t|ona| |ntermed|ar|es that were d|s|ntermed|ated nLermedlaLlon and Synd|cat|on W Synd|cat|on as an mechan|sm Synd|cat|on 1he sa|e of the same good (eg d|g|ta| content) to many customers who then |ntegrate |t w|th other offer|ngs and rese|| |t or g|ve |t away free |ectron|c ata|ogs W |ectron|c cata|ogs 1he presentat|on of product |nformat|on |n an e|ectron|c form the backbone of most ese|||ng s|tes W |ectron|c cata|ogs can be c|ass|f|ed by the fo||ow|ng d|mens|ons 1 1he dynam|cs of the |nformat|on presentat|on(dynam|c |nc|udes mot|on sound) 2 1he degree of custom|zat|on(ta||ored to spec|f|c customer character|st|cs) 3 Integrat|on w|th bus|ness processes(eg order at amazon |s transferred automat|ca||y to |nventory check process) Search eng|ne A computer program that can access a database of Internet resources search for spec|f|c |nformat|on or keywords and report the resu|ts Auct|ons W Auct|on A market mechan|sm by wh|ch a se||er p|aces an offer to se|| a product and buyers make b|ds sequent|a||y and compet|t|ve|y unt|| a f|na| pr|ce |s reached W Auct|ons can be done on||ne off||ne at pub||c s|tes (e8ay) at pr|vate s|tes (by |nv|tat|on) cLlons as LC MarkeL Mechanlsms (conL) W |ectron|c auct|ons (eauct|ons) cLlons condcLed onllne W ost s|tes on the Internet serve as brokers offer|ng serv|ces for se||ers to post the|r goods for sa|e and a||ow|ng buyers to b|d on those |tems W onvent|ona| bus|ness pract|ces that trad|t|ona||y have re||ed on contracts and f|xed pr|ces are |ncreas|ng|y be|ng converted |nto auct|ons w|th b|dd|ng for on||ne procurements Auct|ons AkA1kIS1IS 1 Cne buyer one se||er(use negot|at|onsbarga|n|ng or barter|ng) Cne se||er many potent|a| buyers Iorward auct|ons used for fast ||qu|dat|on and as a se|||ng channe| r|ce |s |ncreas|ng the h|ghest b|dder w|ns(-GLIS ankee auct|on) Iorward auct|on An auct|on |n wh|ch a se||er enterta|ns b|ds from buyers cLlons as LC MarkeL Mechanlsms (conL) W Cne buyer many potent|a| supp||ers keverse auct|on (b|dd|ng or tender|ng system) Auct|on |n wh|ch the buyer p|aces an |tem for b|d (ender) on a request for quote (kI) system potent|a| supp||ers b|d on the [ob w|th pr|ce reduc|ng sequent|a||y and the |owest b|d w|ns pr|mar||y a 828 or G28 mechan|sm cLlons as LC MarkeL Mechanlsms (conL) 3 Cne buyer many potent|a| se||ers (spec|a| mode|) "nameyourownpr|ce" mode| Auct|on mode| |n wh|ch a wou|dbe buyer spec|f|es the pr|ce (and other terms) they are w||||ng to pay to any w||||ng and ab|e se||er It |s a 28 mode| p|oneered by r|ce||necom cLlons as LC MarkeL Mechanlsms (conL) Many se||ers many buyers oub|e auct|on Auct|ons |n wh|ch mu|t|p|e buyers and the|r b|dd|ng pr|ces are matched w|th mu|t|p|e se||ers and the|r ask|ng pr|ces cons|der|ng the quant|t|es on both s|des eneflLs of LcLlons L|m|tat|ons of Auct|ons (conL) W L|m|tat|ons of eauct|ons Lack of secur|ty(unencrypted env|ronment) oss|b|||ty of fraud(un|que |tems cou|d be defect|ve) L|m|ted part|c|pat|on(|sadvantage to se||ers) W Impacts of auct|ons Auct|ons as a coord|nat|on mechan|sm Auct|ons as a h|gh|y v|s|b|e d|str|but|on mechan|sm Auct|ons as a component |n ecommerce lmlLaLlons of LcLlons (conL) W Impacts of auct|ons Auct|ons as a coord|nat|on mechan|sm(to get an equ|||br|um |n pr|ce egbandw|dth a||ocat|on) Auct|ons as a h|gh|y v|s|b|e d|str|but|on mechan|sm(ant|que |tems attract op|n|on of experts and a pr|ce |s estab||shed eg a|r||ne seats) 8arter|ng Cn||ne W 8arter|ng An exchange of goods and serv|ces W ebarter|ng 8arter|ng conducted on||ne usua||y by a barter|ng exchange W 8arter|ng exchange A marketp|ace |n wh|ch an |ntermed|ary arranges barter transact|ons -egoLlaLlng Cnllne W -egot|ated pr|c|ng used for expens|ve or spec|a||zed products W -egot|ated pr|ces are popu|ar when |arge quant|t|es are purchased W kesu|t from |nteract|ons and barga|n|ng among se||ers and buyers -egoLlaLlng Cnllne (conL) W ea|s w|th nonpr|c|ng terms such as payment method and cred|t W |g|ta| products and serv|ces can be persona||zed and "bund|ed" at a negot|ated standard pr|ce Mommerce W Mob||e comput|ng erm|ts rea|t|me access to |nformat|on app||cat|ons and too|s that unt|| recent|y were access|b|e on|y from a desktop computer W Mob||e commerce (mcommerce) commerce conducted v|a w|re|ess dev|ces W mbus|ness 1he broadest def|n|t|on of mcommerce |n wh|ch ebus|ness |s conducted |n a w|re|ess env|ronment W ro|e of mcommerce Mob|||ty s|gn|f|cant|y changes the manner |n wh|ch peop|e and trad|ng partners |nteract commun|cate and co||aborate Mob||e app||cat|ons are expected to change the way we ||ve p|ay and do bus|ness Much of the Internet cu|ture may change to one based on mob||e dev|ces Mcommerce creates new bus|ness mode|s for notab|y |ocat|onbased app||cat|ons