The topic that we are going to present today is based upon the Unilever product known as blueband, but

before going deep into the specifics of the product, we are going to take a look at the history of Margarine and its closest competition Butter

Butter is a dairy product made by churning fresh or fermented cream or milk. It is generally used as a spread and a condiment, as well as in cooking applications, such as baking, sauce making, and pan frying. Butter consists of butterfat, water and milk proteins.

For a more visual asthetic here is a video showing the butter production process.

Beurre d'Ardenne

Beurre d'Isigny

Beurre Charentes-Poitou

Beurre Rose

Mantequilla de Soria

First churned some 4000 years ago, butter became a basic and important food. It all began, so the story goes, one hot day when a Nomad tied a pouch of milk to his horse's neck and later found the heat and jostling had churned a tasty yellow product. Before butter became exclusively a food, it was used as money. Its value was recognized by the Pilgrims who stored several tubs aboard the Mayflower.

For thousands of years mankind thrived on butter. It has been eaten alone, drunk in tea, spread on almost every other food, cooked with innumerable foods and seasonings. It has been used as a medicine, a hair dressing, an oil, a poultice to erase wrinkles and as a means for buying a wife. Yet modern butter, manufactured and processed by scientific methods, has not really changed from the earliest product.

* Data represented in 1000 metric tons

Its a generic term, can indicate any of a wide range of butter substitutes. Margarine naturally appears white, or almost white Originally developed as an alternative to butter, margarine is vegetable fat that is processed into a spread that can be used in just about every recipe or application that calls for butter. Whether formed into sticks or processed into a soft spread that can be taken from the refrigerator to the table

Traditional Margarines

Blended Margarines

Hard Margarines

Margarine was the first alternative to butter. Butter was expensive for those who did not live off the land, so in the 19th century Louis Napoleon III, the emperor of France, offered a reward to anyone who could produce an acceptable alternative.

A French chemist named Mge Mouris won the 1869 competition for the product he named margarine after its primary ingredient, margaric acid. This substance had only recently been discovered in 1813 by Michael Eugene Chevreul and derived its name from the Greek term for pearls, margarite, because of the milky drops that Chevreul noticed in his discovery.

Butter

Margarine

The unilever Pakistan limited (UPL), formerly lever brothers pakistan limited was established in Pakistan in 1948 in rahimyar khan which was chosen for sitting UPA vegetable oil factory. Unilever Pakistan is the largest FMCG company in Pakistan as well as one of the largest multinational operating in the country. Now six factories are operating at different locations around the country. In mid 60s unilevers head office was shifted to Karachi from rahimyar khan.

Blue Band is made from high quality vegetable oils, so it is an important source of essential fats and vitamins A, D and E for which there are not many dietary sources. A thin layer of spread on bread every day makes a big contribution to the healthy growth and development of the whole family. Unilever is the worlds leading manufacturer of margarine. Blue Band, a world renowned brand that was launched in Pakistan more than 20 years ago. It is a good source of 7 essential vitamins (A, B1, B2, B6, B12, D3 and E) that are necessary for healthy growth and development, both for children and adults.

Rest of the presentation will be completed before finals