Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
DEMOGRAPHICS-AGE
18-24 25-30 31-35 0% 23% 36-45 46+ 0%
Most of the respondents where men within the age group of 25-30 and with a monthly income of 10k-25K.
18%
59%
DEMOGRAPHICS-SALARY
<10K 10K-25K >25K
DEMOGRAPHICS-SEX
SEX FEMALE 18%
21%
3.43
3.27
5.0 4.5 4.0 3.5 3.0 2.5 2.0 1.5 MALE FEMALE
1.0
0.5 0.0 BRAND COMPANY PRICE TASTE LOOKS AVAILABILITY PACKAGING
30 30 25
20
15
10
5 0 0 STELLER 3 OTHERS
10
15
20
25
30
CLASSIC
FEMALE
MARLBORO
BENSON
STELLER
OTHERS
4.27
3.83
3.63
3.0 LIGHTS 4
FEMALE MALE
0.0 REGULAR 23
10
15
20
25
BRAND LOYALTY
CHANGE RECOMMENDATION DRIVE AWAY BORROW
RECOMMENDATION 20%
10 9 8 7 6 5 4 3 2 1 0 LOOKS 0 PACKING PRICE SMOOTH DONT LIKE THE TASTE 0 DONT KNOW POOR TOBACCO 4 4 2 10
BRAND 16%
PRICE 11%
TASTE 21%
4.5
3.0
2.5 2.0 1.5 1.0 0.5 0.0 BRAND COMPANY
1.8
1.9
2.5
2.3
Out of the 6 given brands of cigarette, most of the people had opted for Gold flake (30 out 0f 51). Gold Flake has a very good distributorship hence it is very much Available in every cigarette store. It also has a satisfactory Taste and Smoothness. People those smoke Gold Flake are also pleased with its Quality as a whole. Out of the 30 customers those who smoke Gold Flake 29 have confirmed that they are very Satisfied with the cigarette. All these indicates that Gold Flake is doing pretty good in the cigarette markets of Kolkata.
On the other hand smokers those who do not prefer Gold Flake feels that; Gold Flake must work on its Taste. They even feel that it is little over Priced. It lacks Smoothness. Finally, improvement in the Tobacco Quality was also suggested by some of them.
The study suffers from the basic limitations of the possibilities of difference between what is recorded and what is true. The sample size is very less and therefore the test that could be done on large population was restricted. The findings of the survey are based on the subjective opinion of the respondents and there is no way of assessing the truth of the statements. The limitation of personal bias of respondents limit the scope of the study.
From the analysis and interpretation of data we can conclude the following things : The sale of Gold Flake is good but we should say it is satisfactory, as it is the first entrant in the Indian market. Taste of Cigarette is the factor that attracts the consumers most while they go for smoking. The awareness of Gold flake is satisfactory to the consumer even after the govt. restrictions on cigarette advertisements. Price plays a vital role in controlling the purchase decisions. However, the study that we have undertaken concludes that the product Gold Flake of ITC is a delightful product for the consumers.
Up in smoke That's where I wanna be, 'Cause when I'm high The world below Don't bother me.. - Cheech And Chong /#share