Companys Summary

Ellora times Pvt. Ltd based in Morbi, Rajkot, Gujarat, India

In 2001, it was the worlds largest manufacturer of clocks. It produces calculators, telephones, timepieces and educational toys. Ajanta and Orpat (combined companies) had investment Rs. 2 billion in 2001. It had 70% market shares in timepiece and calculator business and 20% in telephone. It exported its products to 60 countries It had 25000 dealers and 180 service stations. In early 2001, Ellora decided to shift its manufacturing activities to China

Issues & Reasons to shift

1.

Labour Issues 24 hours shift Industries in China are allowed to operate all 24 hours. This drastically brings down the investment in plant & machinery. In India, production units cannot operate after 7 p.m. We can, therefore, take only 1/3 of production, in comparison to China. Obviously, it adds to the cost of production in India. Overtime basis In India, workers have to paid double wages for overtime. In China, there are no such provisions. Hence, the cost of labour in China is less than that in India. The workers'work in China is based on the output target and not on the number of hours.

Work culture In China, workers are highly disciplined and are committed to work. In India, the work culture leaves ample scope for improvement. There is a need for Indian workers to be more disciplined and committed. Chinese workers are 1517% more productive than Indian workers.
Labour Laws In China, labour laws are not restrictive. Industrial units are permitted to dismiss a worker, if his productivity is not up to the mark. Whereas in India, in an industrial unit, a person cannot be dismissed easily. In India, even if a factory is closed, workers cannot be discharged. Minimum wages In China, there are no laws related to minimum wages, a worker is given his salary according to his performance. Whereas in India, a worker has to be paid the minimum salary irrespective of the work done by him. Trade Unions There are no trade unions in China. Therefore, there are no strikes/agitations on behalf of workers. This has benefited the workers, in terms of higher wages due to increased productivity. and the cost is Rs 4/- per unit.

Cost of Production

There are many industrial units in China that are manufacturing all types of raw material and components/parts. This means good quality inputs are available at very competitive prices. This leads to low cost of production. Whereas in India, in segments such as clocks and calculators, the end product manufacturer has to opt for integration, which is not his core competence, which means higher capital investment, increased wastages and higher cost of production. 3. Working Capital Requirements In China, most production units run on the basis of just in time inventory. All inputs such as raw material and components are received by the production units, only on the day of production and finished goods are dispatched from the units the same day. Whereas in India, inventory carrying cost is very high, since producers have to risk raw material for at least two to three months.
4. Problems of Supply Chain In India, suppliers do not maintain delivery schedule, because they are not disciplined. Besides, the delivery schedule cannot be maintained because of labour problems, strike by transporters, or due to power problems. Whereas in China, suppliers are given the time and date of delivery and the production units receive the input on time. 5. Export & Import China's import procedure is very simple, which leads to faster clearance of consignments. Goods imported are cleared within 24 hours with the Customs and Ports working continuously for all 365 days in a year. In India, due to the complex procedures, consignments take a long time at the clearance stage. In India, the Customs and Ports work for about 250 days, leading to delays and resulting in huge inventories 6. Government subsidy In China, the government provides 19-27% subsidy for export. Further, the import of inputs for export purposes