ADVERTISING PLAN OF UFONE

PRESENTED BY: M. Mushahid (8938) Kasim hussaini (9057)

INTRODUCTION
PTML is a subsidiary of PTCL (Pakistan Telecom

Company Limited), the largest operator in Pakistan.PTML was established to operate cellular telephony. . The company commenced its operations, under the brand name of Ufone from Islamabad on January 29 2001 Etisalat took over PTCL in 2006 Being part of PTCL, the management of Ufone has also been handed over to Etisalat.

ADVERTISING CAMPAIGN

Any paid form of non personal presentation and

promotion of ideas, goods, or services by an identified sponsor

ADVERTISING OBJECTIVES:
It has to inform the customers about new or

available services
It seeks to persuade people to purchase their

service or switch to their connection from any other connection

CURRENT AD CAMPAIGN
Ufone is a service providing company. Service is

any intangible product that consists of activities, benefits or satisfactions offered for sale.
Ufone is a heavy spender on advertising. Its

advertisements are very well known by everyone as it uses humor in its ad campaigns which the audience has found entertaining.

IDEA
The idea of ufones current ad campaign is to

promote its USPs Its been using humor in their advertisements for a long time which has given them very positive results as Ufone won the best ad campaign 2011.

PRESENTATION
The presentation is very nice and eye catchy.they

always bring in a new concept, new location, new idea. Colors used in their ads are very presentable which they dont need to change.

ANALYSIS
The ad campaigns of Ufone is very creative and

tends to make make people laugh, but sometimes the humor seems to go overboard which might have a negative effect on the audience.
Secondly the celebrities being used in their ad

campaigns have moreover been the same for along time. People tend to get bored looking at the same celebrities doing the same ads. Ufone needs to find new celebrities for their campaigns.

ADVERTISMENT THEME:
The theme will be used with a 360 degree

approach to build the corporate image and identity of Ufone

Showing Respect, credibility and trustworthiness

as originality of the company I have Confidence in U

ADVERTISING BUDGET
50-60 million rupees Television commercials 45% Radio 20% Print 20% Outdoor 15%

ADVERTISING STRATEGIES
ADVERTISING MESSAGE:

ADVERTISING MEDIA:

ADVERTISING MESSAGE:

Message Content
Message Format Message Source

ADVERTISING MEDIA:
Print Media Television Display Media Radio

CONCLUSION
It holds second largest market share and is

seeking to become the market leader anyway possible.

And in this tough market Ufone isnt only

surviving but growing at an exceptional rate.