Critical analysis on recruitment process

Submitted to:Mr. S.M Hassan

Presented by :Sameer Khan MBA 2nd year

Introduction History of company Objective of study

Vision
Misson Research methodology Questionnaire Data analysis Findings Suggestion Conclusion References Advertisement

Bharti AXA Life Insurance is a joint venture between Bharti and AXA

Group.The company launched national operations in December 2006. Today, Bharti AXA Life has a national footprint of distributors trained to provide quality financial

advice and insurance solutions to the large Indian customer base.

Mark Meehan is currently the Chief Marketing and Operations Officer for Bharti AXA Life Insurance Company Ltd.

Bharti AXA Life Insurance is a joint venture between Bharti, one of Indias leading business groups with interests in telecom, agri business and retail, and AXA, world

leader in financial protection and wealth management. The joint venture company
has a 74% stake from Bharti and 26%stake of AXA.

The company launched national operations in December 2006. Today, company have

over 8000 employees across over 12 states in the country and a national footprint of
distributors trained to provide quality financial advice and insurance solutions to the large Indian customer base. Open first branch office in Hyderabad. Introduces 2 unit linked products- future confident and wealth confident

How to recruits agent for Bharti-AXA life insurance.

Why people are not willing to work with as an agent, especially with private player.

To know about the view of general public about the job of agent .

To be a leader and the preferred company for financial protection and wealth management in India

To achieve a market position among the top 5 in India through a multidistribution, multi-product platform

To adapt AXA's best practice blueprints as a sound platform for efficient and profitable growth

To leverage Bharti's local knowledge, infrastructure and customer base To deliver high levels of shareholder return To build long term value with our business partners by enhancing the proposition to their customers

To be the employer of choice to attract and retain the best talent in India To be recognized as being close and qualified by our customers.

The methodology adopted is consisted of both collections of

primary and secondary data.

Sources of Data

The primary data were collected by organizing the medical camp.

The secondary data were collected through colleagues friends and yellow pages.

Topic : Analysis the recruitment process of Bharti Axa Life Insurance at Roorkee

Name Address : Phone No .. Education ..Dependents.. 1.Are you interested in insurance industry?
(A)

Yes

(B) No

2.Would you be interested in taking up this business opportunity with Bharti? Yes No

3. How much time can you dedicate per day for this activity?(For getting Appointments) hr 1-2 hrs 3-h hrs 5 hrs or more

4. Do you have any knowledge or experience in Insurance? Yes No

5.Do you have Experience as an agent? yes no

6.Can you spare 1/2 day on training to understand to product and how can introduce it to your customer? Yes NO

7.How many people do you know in this city? Under 50 51-100 101-300 301-600

1.

Why people are not ready to work with private players in life insurance Or Why people

are not ready to work as an agent in any company?

In these days LIC created a very well image in the mind of General public Indian believe upon the LIC only.
2.

because

it is semi Government Company and also an oldest company. In short most people of

During the training period we felt that most of people who are already working in
insurance sector think that it is easy to sell the product of LIC than to sell the product of other life insurance company.

3.

Most of people say that this job affects upon there social relation with other and also effect upon there business.

4.

Most of people believe that private insurance companies carried out fraud activity thats why they never believe upon the private players. consuming activity and also required huge market skills. 5.People think that it is a time

5.

Some people said that only greedy people like to work in insurance sector. Because of 6- days compulsory training.

1 . Would you be interested in taking up this business opportunity with Bharti?

RESPONDENTS PRECENTAGE

YES 20%

NO 80

80% 70% 60% 50% 40% 80% Series1

30%
20% 10% 0% 20%

YEA

NO

INTERPRITATION

Only 20% shopkeepers were interested in taking up this business opportunity with Bharti.(8 shopkeeper were interested in this activity) 80% not interested

2. Do you have any knowledge or experience in Insurance?

RESPONDENTS YES NO PRECENTAGE 75% 25%

80% 70% 60% 50% 40% 30% 20% 10% 0% 25% 75% Series1

YES

NO

INTERPRITATION 75% of shopkeeper said that they have knowledge about insurance. 25% of shopkeeper said that they have no knowledge about insurance.

Do you have Experience as an agent?

RESPONDENTS YES NO EXPERIENC 10% 90%

People who have experience as an agent

100% 80% 60% 40% 20% 0%

90%

Series1

10% YES NO

INTERPETATION 10% of shopkeepers have experience in the field of life insurance. 90% of shopkeepers have no experience in the field of life insurance.

4. Can you spare 1/2 day on training to understand to product and how can introduce it to your customer?

Respondents Yes No

Percentage 10% 90%

people who can gives the time for traning

100% 80% 60% 40% 20%
Interpretation

90%

Series1

10% intrested not int.

0%

10 % of shopkeepers were interesting to spare 1/2 day on training to understand to product. 90% not interested.

Name: Location:Mobile no. Shop Type:- (Mobile stores, General store, Chemist etc. Please specify

Address:-

An insurance company must work with honesty to win the confident of its agent and general public.
Duration of training must be reducing as in these day people have no extra time. Fees charged by companies from candidate for IRDA exam and training should reduce. Many other extra facilities must be provide to agent to attract them such local and foreign trips, special price on achieving a target, open bank account at free of cost,

Bharti-AXA Life Insurance Company must organize more and more seminars and also participate in the job trade fairs to find out more candidates.
Increase the commission of agents. Company must relic to candidate or other people that they are doing a social service for the welfare of society.

In India, there is throat cut competition in the market of life insurance

that brand service which adopt new strategies for sales. I concluding the whole story it can be said that people are much more aware about the aspects of life insurance and also have knowledge about the role and act

of agent but mostly people unwilling to work as life insurance agent and
mostly people prefer to work with LIC because it is a semi government corporation

S. Balachandran, (2009), IC-33 Life Insurance, Shri S.J Gidwani Publishers, Mumbai
www.irdaindia.org www.bharti-axalife.com www.wikipedia.org www.ibef.org Magazines Business World Business Today Websites: www.google.com