1he lmage

- uescrlbe Lhe key lmages on your posLer Why have Lhey been chosen? WrlLe abouL
Lhe lmages used sLars seLLlng colours symbols (mlseenscene) WhaL do Lhey
suggesL/slgnlfy? WhaL oLher plcLures can you see? WhaL ls Lhelr purpose? WhaL are
Lhe mosL lmporLanL colours on your posLer? Why do you Lhlnk Lhese were chosen?
WhaL do you Lhlnk Lhe fllm wlll be abouL? Who ls Lhe LargeL audlence?
1he 1exL
W WhaL ls Lhe LlLle of Lhe fllm?
WhaL can you say abouL Lhe
way ln whlch Lhe LlLle graphlcs
have been wrlLLen? WhaL ls
Lhe slgnlflcance of Lhls
Lypography? WhaL ls
slgnlflcanL abouL Lhe
colourlng? Who ls sLarrlng ln
Lhe fllm? Where are Lhe sLars'
names placed on Lhe posLer?
Pow ls Lhls slgnlflcanL?
1he narraLlve
W Narrat|ve What c|ues are there to the
narrat|ve? WhaL can you Lell abouL Lhe
genre of Lhe fllm and Lhe Lypes of
characLers from Lhelr faclal expresslon
body language sLance appearance and
poslLlon on Lhe posLer? WhaL makes you
say Lhls? WhaL lmpresslon do you geL of
Lhe characLer/personallLles from Lhelr
expresslon cloLhes props ls Lhere an
enlgma belng presenLed? ls Lhe posLer
composed of a serles of lmages
(monLage lack of perspecLlve) ls Lhe key
lmage a sLlll from Lhe fllm?
1he Colour
W o|ours have assoc|at|ons (or connotat|ons) mean|ng that they trad|t|ona||y represent a
qua||ty 1hese assoc|at|ons are as a resu|t of western pract|ce
1he Camera ulsLance
W Pow has meanlng been encoded ln Lhe
lmages?
W ong shot usually used Lo seL Lhe scene no
speech lnvolved creaLes a sense of Lhe whole
sLory or of lsolaLlon lf only one characLer ls
shown
W ,ed|um shot usually neuLral shows Lwo
people ln deLall buL llnks Lheme Lo Lhe
background whlch adds meanlng Lo Lhe shoL
CfLen used for conversaLlon or Lo reflecL a llnk
beLween Lwo characLers and Lhe seLLlng
W |ose up usually [usL a face/key ob[ecL 1hls
adds drama and lmpacL Lo Lhe lmage ofLen
reflecLlng emoLlon lL can be poslLlve or
negaLlve buL ls usually negaLlve
W treme c|ose up such as [usL an eye Lhls ls
unnervlng and negaLlve lnLruslve and
uncomforLable for Lhe 'reader'
W 1hls can also apply Lo Lhe encodlng Lhrough
angles as well
1he Anchorage
nchorage ls when you add a
capLlon or any Lyped
wrlLlng (copy) Lo glve
meanlng Lo Lhe lmage or
enhance Lhe meanlng lL
has
1he LlghLlng
W 1he followlng llghLlng Lechnlques can be used planned or looked for
ln a found lmage 1hey each creaLe a cerLaln aLmosphere
W h|aroscuro Lhls ls when only one llghL source ls used creaLlng
shadow LffecL negaLlve lsolaLed depressed confused
W Notan many llghL sources 1hls can appear as naLural or brlghL llghL
lf naLural Lhe effecL ls neuLral lf brlghL lL ls poslLlve
W mb|ent ||ght|ng when Lhe llghL colour has been sofLened/added Lo
creaLe an aLmosphere 1he effecL wlll depend upon Lhe colour of Lhe
llghLlng eg blue cold flashlng llghLs exclLemenL or chaos and so
on
1he LayouL
% ayout ana|yse how the |mages
are |a|d out Are Lhey are blended
ln wlLhouL any concern for real
perspecLlve or slze relaLlonshlps
beLween people and seLLlng?
Why do you Lhlnk Lhey are lald
ouL llke LhaL? uo you know whaL
Lhe ploL genre and/or Lheme of
Lhe fllm ls? lf so how? MosL
posLers are porLralL or landscape
ln shape WhaL shape ls yours?
uescrlbe and dlscuss Lhe LlLle
fonL Lypeface and graphlcs on Lhe
posLer WhaL sLyle are Lhey ln and
where are Lhey poslLloned eLc?
1he WrlLLen 1exL
Wr|tten 1et scan the posters wr|tten
tet WhaL does fllms LlLle and lLs fonL
look llke and whaL does Lhls connoLe? ls
Lhere a caLch or Lagllne? WhaL does lL Lell
us abouL Lhe acLlon genre and aLLlLude
wlLhln Lhe fllm? Who do you Lhlnk ls Lhe
LargeL audlence for Lhe fllm? Pow has Lhe
posLer been made aLLracLlve Lo Lhese
people?
ulscuss Lhe bllllng/credlL block WhaL
lnformaLlon does lL lnclude abouL credlLs
and lnformaLlon? uo we geL lnformaLlon
abouL who ls ln Lhe casL who dlrecLed Lhe
fllm whlch company dlsLrlbuLes lL and
promoLes lL eLc? Where ls Lhe cerLlflcaLe?
WhaL does lL lndlcaLe abouL Lhe LargeL
audlence and Lhe conLenL of Lhe fllm?
uoes Lhe posLer llsL a webslLe? lf noL why
noL?