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Demystifying Oracle BI
Some Terms
OBI EE: Oracle Business Intelligence Enterprise Edition
This is the strategic BI Platform for Oracle that was inherited from the Siebel acquisition.
DBI UI
User Interface
(Performance Management Viewer)
3rd-Party
(Business Objects, Cognos, etc)
Financial Warehouse
Financials DBI
HCM Warehouse
SCM Warehouse
HCM DBI
BI Platform
DBI Apps
Data Sources
EBS
EPM BI Apps
JDE PSFT
Other
Oracle DBI
PeopleSoft EPM
SBA UI
User Interface
(Dashboards, Answers, Alerts)
Workforce Analytics
Financial Analytics
BI Platform
SBA Apps
Data Sources
JDE EBS PSFT SEBL Other SAP
DBI UI
User Interface
(Performance Management Viewer)
3rd-Party UI
(Business Objects, Cognos, etc)
Siebel SBA Renamed to: Oracle Business Intelligence Enterprise Edition (OBI EE)
OBI EE
(Dashboards, Answers, Alerts)
Workforce Analytics
Financial Analytics
Financial Warehouse
SCM Warehouse
Financials DBI
HCM Warehouse
HCM DBI
BI Platform
DBI Apps
Data Sources
EBS
EPM BI Apps
JDE JDE PSFT Other EBS
SBA Apps
Other SAP PSFT SEBL
Oracle DBI
PeopleSoft EPM
User Interface
OBI EE
(Dashboards, Answers, Alerts)
Workforce Analytics
Financial Analytics
Financials DBI
HCM DBI
BI Platform
DBI Apps
Data Sources
EBS
EPM BI Apps
JDE JDE PSFT Other EBS
SBA Apps
Other SAP PSFT SEBL
Oracle DBI
PeopleSoft EPM
OBI Myths
Myth: Oracles BI Technology Strategy is still being debated
Truth: OBI EE technology is the centerpiece of Oracles BI Strategy.
Myth: Oracle is going to buy Business Objects (or some other BI vendor)
Truth: Who knows? A BOBJ (or other) purchase will always be on the radar. But such a purchase has nothing to do with product strategy OBI EE is the strategic technology choice. Truth: We sell what best fits the customers needs. Pre-built BI Apps are a major differentiator, whether its EPM, DBI, or SBA. Application deals are 3-4x larger than pure Technology deals. Message to TSMs: Would you rather get 100% of a 200K deal, or 50% of a 800K deal (our average sales prices over the past 5 years).
Myth: TSMs sell OBI EE; ASMs sell OBI Applications; BI sells both
Everyone in your company can do their jobs better if they made decisions and took actions based on actual information rather than best guess or how we did it last year
BI Challenges Today
not easy to achieve!
Fragmented In-consistent Report-centric Restricted Non-Intuitive
Hasnt the promise of BI been there for the past decade?
Market Size
$10B
$8.1B
$8B $6B
$8.8B
$4.6B
$9.6B
$5.1B
$10.3B
$11.1B
$7.5B
$4.1B
$5.6B
$6.2B BI Applications
$3.7B
BI Tools $3.8B 2003 $4.0B 2004 $4.2B 2005E $4.5B $4.7B $4.9B
Source: IDC, 2004
$4B
$2B 0
2006E
80%
70% 60% 50% 40%
2007E
2008E
100 80 60 40 20
59 Million
BI Tools
BI Apps
66%
51% 33% ERP SCM CRM
30%
BI Tools 10% BI Apps
Business intelligence (BI) is moving into the context of the business process, not just to make users information experience more effective, but also to allow for business process optimization.
Software Macro-Trends: Reshaping Enterprise Software - Sep 2005
Oracle dominates in the DW market share, but is largely not visible in the BI tools marketnot yet at least.
In FY2005, 27% of Siebels Revenue came from Siebel Business Analytics both technology & applications.
There are now over 800 SBA (OBI EE) customers
20% ONLY use the BI Technology (OBI EE ONLY) 5% ONLY use restricted application-only version of OBI EE 75% use BOTH the pre-packaged BI applications and the BI Technology for custom-built BI applications on existing data warehouses & other sources
70
60 50 40 30 20 10 0 2003 2004
10
NCR Teradata
1.9%
Sources: IDC Vendor Rankings, Worldwide Customer Analytics Applications (2003), July 2004
Unlike other mega software vendors, Siebel's BI platform is application source independent and is, arguably, the best front end to a Teradata data warehouse. Siebel Business Analytics is one of the more innovative and comprehensive sets of functionality BI Platform acquired from among the BI platform vendors, nQuire Software in Nov 2001 including some advanced analysis and data-mining functionality and packaged industry-specific analytical applications.
5 of the top 6
Commercial Banks
Pharmaceutical Computer Office Equip Diversified Financials Railroad Telecommunications Securities Network & Comms Equip Life & Health Insurance
4 of the top 5
8 of the top 9 6 of the top 9 3 of the top 4 3 of the top 4 5 of the top 6 3 of the top 6 2 of the top 4 3 of the top 5
Oracle BI Solutions
Customers
Operations
Customers
HR / Workforce
Suppliers
Marketing
Service
Finance
Sales
Suppliers
Customers
Suppliers
In a Call Center, how does agent tenure, training, & compensation affect productivity & cross-selling? What impact does supplier performance have on customer satisfaction and revenue consistency? How do my campaigns impact call-handle time & cost to serve?
Sales Analytics
Service Analytics
Marketing Analytics
Finance Analytics
Workforce Analytics
Interactive Dashboards
Ad-Hoc Analytics
Mobile Analytics
Predictive Analytics
Comprehensive suite of prebuilt analytic applications For Siebel, SAP, PeopleSoft, Oracle, and other sources Based on industry and analytic best practices Enable rapid deployment, low TCO, & assured business value
Oracle Enterprise Business Intelligence Platform (EE)
Operational Systems
Next-generation, scalable enterprise BI platform Relevant and actionable insight for all users Complete, real-time intelligence across enterprise sources One common, fully-integrated modern web architecture
BI Applications
DW Design
Training & Rollout Specific Metrics & Dashboards DW Design Mod Pre-built ETL Tailoring
Role-based dashboards and alerts Thousands of pre-defined metrics Prebuilt DW design Adaptable to your enterprise DW Prebuilt ETL Business Adapters for Oracle, SAP, others
Quarters or Years
Weeks or months
Live in 100 days, 9000+ users Finance, Sales, Help Desk and Marketing Analytics (MSFT, SEBL)
Having had experience of Siebel Business Analytics, I can vouch that it can be deployed as rapidly as they claim...It is a product that really delivers.
ROI Enablement
44 BI Sales Consultants
Characteristics Oracle Apps Customer Custom Data Warehouse Some other BI tool on top
Likely Issues Solution
Copyright 2006, Oracle. All rights reserved. Oracle & [customer] Confidential
Characteristics Oracle Apps Customer NO Data Warehouse Operational Reporting Tools Only
Likely Issues Solution
Copyright 2006, Oracle. All rights reserved. Oracle & [customer] Confidential
Likely Issues
Solution
Copyright 2006, Oracle. All rights reserved. Oracle & [customer] Confidential
Copyright 2006, Oracle. All rights reserved. Oracle & [customer] Confidential
Copyright 2006, Oracle. All rights reserved. Oracle & [customer] Confidential