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Mga babes,
business plan?
It is a valuable
document that defines
what an
entrepreneur plans
to accomplish in both
It must Oo quantitative and
contain both
a financial nga qualitative terms and
plan and a of how he plans to
marketing accomplish it.
plan
Eh ano naman mga babes
yung
marketing?
secrets to
successful
1. understand what your target
customers’ needs, demands, and marketing?
wants are before your competitors
can.
Tumutulo na
sipon ko…
Guerilla marketing strategies
Heto na ang first Guerilla Marketing Principle:
are unconventional, low-cost,
• Find a that
creative techniques Niche allow
and Fill it.
small companies to compete
A niche strategy allows a small company to maximize
effectively with larger rivals.
the advantages of its smallness and to compete
effectively even in industries dominated by giants.
Strive to be Unique.
Create an image of uniqueness for your business
through the products and services they offer,
the marketing and promotional campaigns
they use, the store layouts they design and
the business strategies they employ.
4th Guerilla Marketing Principle
Sell,
Connect and Build Service
Analyze Learn
collect relationships &
satisfy
Business plan Building a network of relationships with Maximize short-term profits; make
implications dependable suppliers and customers the bottom line look good,
that will lead to long-term profitability whatever the long-term costs
Primary Intimate knowledge of customers’ Cash in hand
advantage needs, wants, and preferences
developed over time
Primary Dependence on other partners in the Losing the sale if a competitor
disadvantage web of relationships makes the customer a better offer
Outlook Increasing in popularity On the decline
“Four Levels of Customer Involvement”
Level 1: Customer
Awareness
Level 2: Customer
Sensitivity
Level 3: Customer
Alignment
Level 4: Customer
Partnership
Focus on the customer
Businesses must realize that everything in the business--
even the business itself--depends on creating a satisfied
customer.
• When you create a dissatisfied customer, fix the problem fast. One study
found that, given the chance to complain, 95% of customers will buy again if a
business handles their complaints promptly and effectively. The worst way to
handle a complaint is to ignore it, to pass it off to a subordinate, or to let a lot of
time slip by before dealing with it.
• Make sure your business system makes it easy for customers to buy from you.
Eliminate unnecessary procedures that challenge customers’ patience.
• Encourage customer complaints. You can’t fix something if you don’t know it’s
broken. Find out what solution the customer wants and try to come as close to
that as possible.
• Contact lost customers to find out why they left. You may uncover a problem
you never knew existed.
Strategies for Developing and
Retaining Loyal Customers
• Ask employees for feedback on improving customer service. Emphasize that
everyone is part of the customer satisfaction team.
• Carefully select and train everyone who will deal with customers. Never let
rude employees work with customers.
• Remember: Special treatment wins customers and keeps them coming back.
Focus on quality
According to one marketing axiom, the worst of all marketing
catastrophies is to have great advertising and a poor
quality product. Customers have come to expect and
demand quality goods and services, and those businesses
that provide them constantly have a distinctive competitive
advantage.
Introductory Stage - the stage in which a product or service must break into the
market and overcome customer inertia.
Growth and acceptance stage - the stage in which sales and profits
materialize.
Maturity and competition stage - the stage in which sales rise, but profits peak
and then fall as competitors enter the market.
Market saturation stage - stage in which sales peak, indicating the time to
introduce the next-generation product.
Product decline stage - the stage in which sales continue to fall and profit
margins decline drastically.
INTRODUCTION GROWTH MATURITY DECLINE
Sales Sales
Growth Growth
Decline Decline
Product
Introduction
0 5
Product 10 15 20 25
Idea Introduction
No. 1 Idea
No. 2
Time (years)
Place - Place (or method of distribution) has grown in importance as
customers expect greater service and more convenience from businesses. This
trend is one of the forces driving the rapid growth of the World Wide Web as a
shopping tool. Entrepreneurs have come up with other clever ways to distribute
their products and services and offer their customers more convenience.
Manufacturer Consumer