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Quality
• Defined in different terms by different
quality Gurus: Deming, Juran, Crosby,
Feigenbaum
• Western philosophers explained quality in
terms of presence of certain characteristics
• Taguchi defines quality in terms of loss due
to absence of quality
• This thinking influenced by Zen philosophy
Quality
• Quality is measured in terms of total loss to
society due to functional variation and
harmful side effects
• When the product performance meets the
target performance, the loss is zero
• Any deviation from the target incurs loss
• Greater the deviation, greater the loss
• Explained by Taguchi’s Loss Function
Quality Loss Function
• The traditional (Western) model for quality losses
– No losses when the product is within the specification limits
Cost
Scrap Cost
Sony-US
(Conformance-
X oriented)
LSL Target USL
Quality Loss Function
High Loss
Unacceptable
Poor
Loss
Fair
Good
Best
Low Loss
Target-oriented quality
yields more product in
the "best" category
Frequency
Conformance-oriented
quality keeps products
within 3 standard
deviations
M y
Product / Process
Signal Response
factor
x Control
factors
Engineering Design Problem
i. Concept design
ii. Parameter design
iii. Tolerance design