LSl 1WlS1

8y Arsalan
W epsl was launched by Caleb
8raham ln 1902
W lL became popular
W AfLer World War ll
Pepsi in Palisian
W Fiisi plani in ii in Mulian.
W Afiei luge success iley
incieased ileii pioduci line.
W ,lranda
W 7 up
W Sllce
W uew
W epsl
W SLlng
LSI kCDUC1S LINL
LSI
W CPALLLnCLS
Coca Cola
8C Cola
LSI 1WIS1
W SWC1 ANALSIS
S1kLNG1n
Large ,arkeL Share
Spends heavlly on
AdverLlslng
Cffers dlscounL schemes
for cusLomers
Sponsors sporLs muslcal
concerLs and walks
LSI 1WIS1
O WLAkNLSSLS
Cnly LargeLs youLh ln Lhelr
promoLlons
uemand of dlsposable boLLle ls
decllnlng as compared Lo
regular boLLles
Cans are noL avallable ln 8ural
Areas
LSI 1WIS1
W CCk1UNI1ILS
Company may sLarL enLerlng
aL rural areas
ulverslfylng lL's producLs
CpporLunlLy Lo lncrease lL's
sales Lhrough enLerLalnmenL
LSI 1WIS1
W 1nkLA1S
W 1he blggesL rlval ls Coca Cola
W SLrong compeLlLlon wlLh
Coke lnLernaLlonally
W Cola drlnks are ln[urlous Lo
healLh
W new flavors would be
accepLable or noL
W lL was lnLroduced ln uSA ln 2000
and 2006 ln aklsLan
W Puge ,arkeLlng by uslng dlfferenL
channels
,AkkL1ING ,Ik
S1kA1LGILS
W kCDUC1
new producL developmenL
roducL llne exLenslon
Cap fllllng
W r|ce
should be accordlng Lo Lhe
consumer demand
should glve maxlmum revenue
accordlng Lo LargeL markeL and
compeLlLor
LSI 1WIS1
W DIS1kI8U1ICN
lncenLlves Lo dealer
CredlL
Speclal offers
W LACL,LN1
ulfferenL channels of
dlsLrlbuLlon
1aste 1aste
W W 8y replaclng lemon wlLh llme 8y replaclng lemon wlLh llme
buL should do afLer a compleLe buL should do afLer a compleLe
survey survey