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TARGET MARKET
college students and young adults
MARKET POPULATION
students enrolled in
UP-Diliman, Ateneo and
Miriam College
DEMAND FORECAST
MD = AMAR x TM x CR
where:
MD - market demand
AMAR - adjusted market acceptability
rate
TM - target market
CR - consumption rate
MARKETING | TECHNICAL | FINANCIAL
MARKET POSITIONING
customized jeans maker
PRODUCT
PLACE
PRICE
PROMOTIONS
- launching cum fashion show
PRODUCTION ARRANGEMENTS
In-house manufacturing
Close supervision
Production schedule Control
Eliminated Subcontractual Costs
MARKETING | TECHNICAL | FINANCIAL
PLANT CAPACITY
600 jeans/month
PRODUCTION INPUTS
Canvas
Army
Denim - Ordinary
Denim - Stretch
Corduroy
Twill
Classic Fit
Suede
Relaxed Fit Western Cut Loose Fit
embellishme
Figure 2 | Denim fit designs for men available at PantSaloon
C Fit
Waistband
nt andFabric
backyoke Pocket
Waist
uts type
type
MARKETING | TECHNICAL | FINANCIAL
PRODUCTION INPUTS
PRODUCTION INPUTS
ORGANIZATIONAL STRUCTURE
Chief
Executive
Officer
Human
Finance Resource Operations Marketing
Manager s Manager Manager
Manager
Market
Jeans
Accountant Cashier Designer Cutter Researcher
Engineers
Purchaser
STRUCTURAL REQUIREMENTS
MARKETING | TECHNICAL | FINANCIAL
PRODUCTION ARRANGEMENTS
Operating Costs
Production
Variable 51885
Fixed 96006.67
Total 147891.7
Administrative 168375
TOTAL MONTHLY OPERATING Php
COSTS 316266.7
FINANCIAL STUDY
MARKETING | TECHNICAL | FINANCIAL
INITIAL INVESTMENT
Php 1,948,965
FINANCIAL PROJECTIONS
IRR: 58%
MARKETING | TECHNICAL | FINANCIAL
Php 566,626.14