BARISTA

In romance with Italy

VS

CAF COFFEE DAY

Enhancing the Indian taste

INTRODUCTION

OWNED BY LAVAZZA, ITALY.

W H A T ?

BARISTA BY LAVAZZA IN INDIA AND OTHER ASIAN COUNTRIES ..

MAJOR SUPPLIERS IS TATA COFFEE. SELLS MERCHANDISE THROUGH ITS STORE. MERCHANDISE ACCOUNTS FOR NEARLY 1/6TH OF OVERALL SALES.

B A R I S T A

INTRODUCTION
A DIVISION OF INDIAS LARGEST COFFEE CONGLOMERATE. THE AMALGAMATED BEAN COFFEE TRADING COMPANY LIMITED (ABCTCL)

W H A T ?

C A F E C O F F E E

POPULARLY KNOWN AS COFFEE DAY. ISO 9002 CERTIFIED COMPANY. INDIA IS THE TOP EXPORTER.

HISTORY
ESTABLISHED IN FEBRUARY 2000.

W H E N ?

FIRST BARISTA LAVAZZA AT BASANT LOK, NEW DELHI . OWNED BY LAVAZZA.

B A R I S T A

LAVAZZA TRACES ITS ORIGINS BACK TO 1895.

HISTORY
PIONEERED THE CAF CONCEPT IN INDIA IN 1996
FIRST CAF AT BRIGADE

W H E N ?

C A F E C O F F E E

ROAD IN

BANGALORE. EXPORTING BEGAN TO THE CONNOISSEURS ACROSS USA, EUROPE & JAPAN IN 1875.

IN YEAR 2000, COFFEE DAY EXPORTED MORE THAN 27000 TONNES OF COFFEE VALUED AT US$ 60 M TO THESE COUNTRIES.

PHILOSOPHY
THEY ALWAYS STUCK TO ITALIAN ROOTS, GUARDING THEM ZEALOUSLY TO ENSURE THAT THEIR ESPRESSO BARS REFLECT THE WARMTH AND CHARACTER OF TRADITIONAL ITALIAN COFFEE HOUSES. THE PLACE WHERE THE WORLD MEETS.

A I M

B A R I S T A

MAINTAIN CONSISTENCY IN SERVING THE HIGHEST QUALITY PRODUCTS AND BECOME A GLOBALLY COMPETITIVE ORGANIZATION ONE THAT IS DRIVEN BY AN INSATIABLE THIRST FOR EXCELLENCE.

PHILOSOPHY
TO PROMOTE THE FIRST GENERATION ENTREPRENEUR. OFFERS INTERNATIONAL PRICES TO GROWERS AND PROVIDING A CHOICE OF FLAVORS TO COFFEE CONNOISSEURS AT A FAIR PRICE. TO BE THE BEST CAFE CHAIN BY OFFERING A WORLD CLASS COFFEE EXPERIENCE AT AFFORDABLE PRICES.

A I M

C A F E C O F F E E

WORLD WIDE
THE BARISTA COFFEE COMPANY HAS OVER 200 BARISTA LAVAZZA ESPRESSO BARS.

W H E R E ?

BARISTA LAVAZZA CRMES IN OVER 30 CITIES ACROSS INDIA. BARISTA LAVAZZA ALSO HAS CAFES IN LOCATIONS ACROSS SRI LANKA, OMAN AND THE UAE. LAVAZZA, THE SIXTH LARGEST COFFEE ROASTER IN THE WORLD, HAS A 46.5% SHARE IN THE ITALIAN RETAIL MARKET AND OPERATES IN OVER 80 COUNTRIES .

B A R I S T A

WORLD WIDE
CAF COFFEE DAY IS THE LARGEST ORGANIZED RETAIL CAF CHAIN IN INDIA. CAF COFFEE DAY TODAY HAS CAFES IN VIENNA, AUSTRIA AND KARACHI.

W H E R E ?

C A F E C O F F E E

NEW CAFES ARE PLANNED ACROSS MIDDLE EAST, EASTERN EUROPE, EURASIA, EGYPT AND SOUTH EAST ASIA IN THE NEAR FUTURE.

WORLD WIDE
TIMES FOOD GUIDE 2008 - BEST COFFEE BAR AWARD.

C H E E R S ?

IMAGES RETAIL AWARD 2007 - 'MOST ADMIRED RETAILER OF THE YEAR: CATERING OUTLETS

SUPER BRAND 2006-2007 .

HT FOOD GUIDE 2000. BEST PLACE TO HAVE COFFEE. TOPS AWARD FOR SPECIALTY COFFEE EXCELLENCE BY THE SPECIALTY COFFEE ASSOCIATION OF AMERICA (SCAA)

B A R I S T A

AWARDS
BEST COFFEE BAR TITLE FOR THE 3RD CONSECUTIVE YEAR.

C H E E R S

C A F E C O F F E E

COCA COLA GOLDEN SPOON AWARDS 2010. SAREGAMAPA OVER A CUP OF COFFEE. AWAAZ CONSUMER AWARDS 2006 BEST COFFEE SHOP BRAND. INDIAS MOST TRUSTED BRANDS RANKED NO. 2 IN THE FOOD SERVICESSEGMENT CCD RANKED AS NO. 31 IN THE TOP 50 SERVICE BRANDS

VS

B A R I S T A

BARISTA LAVAZZA CHAIN COMPANY CAF COFFEE DAY AMALGAMATED BEAN COFFEE TRADING CO. BARISTA ITALIAN COMPANY CAF COFFEE DAY INDIAN COMPANY BARISTA WORLDWIDE TASTE. CAF COFFEE DAY INDIAN TASTE.

C A F E C O F F E E

STARBUCKS

Conquered worlds coffee houses

INTRODUCTION
COFFEE AND COFFEEHOUSE CHAIN BASED IN SEATTLE WASHINGTON. SELLS DRIP BREWED COFFEE, ESPRESSOBASED HOT DRINKS, OTHER HOT AND COLD DRINKS, COFFEE BEANS, SALADS ETC.
STARBUCKS-BRAND ICECREAM AND COFFEE ARE ALSO AVAILABLE.

W H A T ?

S T A R B U C K S

HISTORY

W H E N ?

STARBUCKS' FOUNDING IN LATER FORMS IN SEATTLE AS A LOCAL COFFEE BEANS ROASTER AND RETAILER. IN THE 1990S, STARBUCKS WAS OPENING A NEW STORE EVERY WORKDAY, A PACE THAT CONTINUED INTO THE 2000S. IN THE MID-'90S OVERSEAS STORES CONSTITUTE ALMOST ONE THIRD OF STARBUCKS' STORES.

S T A R B U C K S

WORLDWIDE

W H E R E ?

STARBUCKS IS THE LARGEST COFFEEHOUSE COMPANY IN THE WORLD. 17,000 STORES IN 49 COUNTRIES, INCLUDING OVER 11,000 IN THE UNITED STATES, NEARLY 1,000 IN CANADA AND MORE THAN 800 IN JAPAN.

S T A R B U C K S

PHILOSOPHY
SUPPORTS THE ISSUE LIKE FAIR-TRADE POLICIES

A I M

LABOR RELATIONS ENVIRONMENTAL IMPACT POLITICAL VIEWS ANTI-COMPETITIVE PRACTICES

S T A R B U C K S

MARKET STRATEGY
IN 1987, THEY SOLD THE STARBUCKS CHAIN TO SCHULTZ'S IL GIORNALE, WHICH REBRANDED THE IL GIORNALE OUTLETS AS STARBUCKS AND QUICKLY BEGAN TO EXPAND. STARBUCKS OPENED ITS FIRST LOCATIONS OUTSIDE SEATTLE AT WATERFRONT STATION IN VANCOUVER, BRITISH COLOMBIA, AND CHICAGO, IILONOIS, THAT SAME YEAR. AT THE TIME OF ITS INTIAL PUBLIC OFFERING ON THE STOCK MARKET IN 1992, STARBUCKS HAD GROWN TO 165 OUTLETS. CURRENTLY STARBUCKS IS PRESENT IN MORE THAN 55 COUNTRIES.

O W
?

S T A R B U C K S

OTHER BRANDS

Empowering worlds coffee taste

COFFEE-HOUSE-STYLE FOOD AND DRINK CHAIN. OWNED BY MCDONALDS.

A B O U T

CREATED AND LAUNCHED IN MELBOURNE, AUSTRALIA. MCCAF OUTLETS GENERATED 15% MORE REVENUE THAN A REGULAR MCDONALDS THE CHAIN SPREAD TO 13 COUNTRIES BY 2002,FIRST ONE IN THE UNITED STATES OPENING IN CHICAGO, ILLINOIS, IN MAY 2001 THERE WERE ABOUT 300 WORLDWIDE. IN 2007, EXPANDED TO JAPAN.

M c C A F E

A SUBSIDIARY OF STARBUCKS, COFFEE RETAILER AND WHOLESALER BASED IN SEATTLE,WASHINGTON.

A B O U T

HAS RETAIL STORES AND GROCERY SUBSTORES IN 20 STATES AND PROVINCES AND THE DISTRICT OF COLUMBIA BEGAN AS A COMBINATION ICE CREAM AND COFFEE SHOP CALLED THE WET WHISKER ON WHIDBEY ISLAND, WEST OF SEATTLE, WASHINGTON

S E A T T L E B E S T

COFFEE

A COFFEE SHOP CHAIN IN DENVER, COLORADO.

A B O U T

A VARIETY OF COFFEE FROM ALL OVER THE WORLD AND ROASTING IT IN DENVER.

CATEGORIZED IN A MENU FORMAT CALLED THE "PEABERRY PROFILE SYSTEM

THE SYSTEM OFFERED FOUR SELECTIONS OF COFFEE ROASTING STYLES, LIGHT & MILD, RICH & CREAMY, EXTRAVAGANT & EXOTIC AND DARK & INTENSE.

P E A B E R R Y C O F F E E

FULL-SERVICE, FAST CASUAL, COFFEETHEMED FRANCHISE RESTAURANT CHAIN ORIGINATING FROM SOUTH AFRICA.

A B O U T

ORIGINATING IN SOUTH AFRICA, BUT INTENDED INFLUENCE FROM "AMERICAN" COFFEE SHOPS. RESTAURANT CHAIN WAS FOUNDED IN 1996 BY BEN FILMALTER.

M U G G & B E A N

THEY HAD 96 OUTLETS THROUGHOUT SOUTH AFRICA AS WELL AS A NUMBER OF OVERSEAS OPERATIONS, INCLUDING THE UNITED KINGDOM, THE UAE AND KUWAIT.

THANK YOU

He profits most who serves best

SUBMITTED BY
SHIVAM BISEN MRINAL SARKAR ANUJ KUMAR SINGH MBA , Ist SEM D DIMAT, RAIPUR(C.G.)