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BRM UNIT 1

SUMMARY
Group 19

DEEPAK AGARWAL KHADIR IQBAL M

JYOTSNA MENON Powerpoint Templates Page 1 SANDEEP PAVAN KUMAR

TAMIL VARDANI

What is Business Research?


Planning, acquiring, analyzing and disseminating Relevant data, information and insights Mobilizes the organization to take appropriate actions Maximizes business performance. Conducting inquiry of a management dilemma Reduce risk in managerial decision making

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Business Research and Information Sources


DSS Business Intelligence Information drives decisions relating to organizational goals, strategies and tactics

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Characteristics of Good Research


Purpose clearly defined Research design thoroughly planned High ethical standards applied Limitations frankly revealed Adequate analysis for decision makers needs Findings presented unambiguously Conclusions justified Researchers experience reflected

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Thinking like a Researcher

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Tenets of scientific method


Direct observation of phenomenon Clearly defined variables, methods, procedures Empirically testable hypothesis Rule out trivial hypothesis Statistical rather than linguistic justification of conclusion Self correcting process

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Argument
Argument allows us to explain, interpret, defend, challenge and explore meaning
Types of argument
Deduction Induction

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Definitions
Variables
Independent and dependent Moderating Extraneous Intervening Proposition Hypotheses descriptive relational Models
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The Research Process


Clarifying the research question Discover management dilemma Define management question Define research question Refine the research question Research Proposal Research Design Strategy Data Collection & preparation Data Analysis & preparation

Research Reporting
Management Decision Powerpoint Templates

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The Proposal
Request for Proposal (RFP)- Formal or
informal outsourcing based on technical merits and cost estimate. Proposal administration information Summary statement of problem Technical section Management section Contracts and license section Pricing section

Research Proposal- Offer for internal or


external potential buyer or sponsor Sponsor uses Researcher Benefits

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The Proposal (cont)


Structure of Proposal
Executive summary Problem statement Research objectives Literature Review Importance of the study Research Design Data analysis Nature and form of results Qualification of Researchers Budget Schedule Facilities Project management Bibliography Appendices- Glossary and instrument Powerpoint Templates Evaluation of proposal

Measurement
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Ethics in Research
Ethics are norms of behaviour that guide moral choices. Participants - Benefits, Deception, Informed Consent, Debriefing participants, Rights to privacy (confidentiality), Data collection in cyberspace

Sponsors Confidentiality, Right to Quality, Sponsors


Unbiasedness

Team Members Safety, Assistants ethics, Protection


of anonynimity

Professional standards

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The appropriate Title


Translation of a problem or discrepancy in hand is to be translated into a research problem or Problem statement in such a manner so include the full scope of factors related to the problem The problem statement should give an insight for a common interpretation by all and should provide clues so as how to solve a problem The foundation of the Research may go wrong if the interpretation or translation is wrong

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Questions?

Thank you!
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