TWITTER 101

BY: KHALED

TWITTER 101
SOCIAL MEDIA
BY: KHALED

SOCIAL MEDIA

EL AHMAD

EL AHMAD

TWITTER: @SHUSMO

TWITTER 101
BY: KHALED

TWITTER: @SHUSMO

SOCIAL MEDIA

EL AHMAD

TWITTER 101
SOCIAL MEDIA
BY: KHALED
TWITTER: @SHUSMO

TWITTER: @SHUSMO

TWITTER 101
BY: KHALED

SOCIAL MEDIA

EL AHMAD

EL AHMAD

TWITTER: @SHUSMO

TWITTER 101
SOCIAL MEDIA
BY: KHALED

TWITTER 101
SOCIAL MEDIA
BY: KHALED

EL AHMAD

EL AHMAD
WWW.CONVO2.COM

TWITTER: @SHUSMO

TWITTER: @SHUSMO

Traditional Media

Newspapers

Television Film

Radio

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Traditional Media

Company

CONTENT WAS KING

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Social Media

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Social Media Revolution

Company

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User Generated Content (UGC)

User-generated content (UGC), refers to various kinds of media content, publicly available, that are produced by end-users.

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Social Media Revolution

Company

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Social Media

SO CONTENT IS NO LONGER KING

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Social Media

NOWADAYS ONLINE RELATIONSHIP IS KING?

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Dont

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Social Media

ENGAGE!

OWN!

INFLUENCE!

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Social media

INFLUENCES PEOPLE
91% say consumer reviews are the #1 aid to buying decisions - JC Williams
Group

87% trust a friends recommendation over critics review - Marketing Sherpa 3 times more likely to trust peer opinions over advertising for purchasing decisions - Jupiter Research

1 word-of-mouth conversation has impact of 200 TV ads BuzzAgent

* Slide courtesy of Digital Influence Group

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Social media

PEOPLE ARE USING IT

Social media sites are the fastest-growing category on the web, doubling their traffic over the last year.

73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos

83% have watched video clips

Universal McCanns Comparative Study on Social Media Trends, April 2008. 17,000 respondents from 29 countries, *using internet at least every other day

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Social media

IS PRACTICAL
Learn what people are saying about you

Create buzz for events & campaigns

Increase brand exposure Identify and recruit influencers to spread your message Find new opportunities and customers Support your products and services Improve your search engine visibility Gain competitive intelligence

Get your message out fast

Retain clients by establishing a personal relationship Be an industry leader not a follower

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Social media

IS MEASURABLE
Reach
oWebsite visits / views ovolume of reviews and comments oIncoming links

Engagement & Influence

o Sentiment of reviews and comments o Brand affinity o Commenter authority/influence o Time spent o Favourites / Friends / Fans o Viral forwards o Number of downloads

Action & Insight

oSales inquiries

oNew business
oCustomer satisfaction and loyalty oMarketing efficiency

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Social media

NOT FREE
Resources required for social media may include:
Strategic consultation Training Creating content Integrating tools Distributing content Relationship management Measuring value

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The Power of influence

10 KEYS TO SUCCESS
1. Experiment with social media 2. Make a plan 6. Be personal and act like a person 7. Contribute in a meaningful way 8. See criticism as an opportunity 9. Be proactive

3. Listen
4. Be transparent & honest 5. Share your content

10. Accept you cant do it all yourself

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What is Twitter?

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Ten reasons to use

for business

1. Branding 2. Hiring people 3. Traffic 4. Networking 5. Notify customers | job seekers 6. Latest news 7. Find prospects 8. Get feedback 9. Make friends with peers 10. Track your competitors 11. SEO your @name inbound links Google 12. Mobile everywhere WWW.CONVO2.COM
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5 Stages of Twitter Acceptance

Denial

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5 Stages of Twitter Acceptance

Presence

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5 Stages of Twitter Acceptance

Copy/Paste

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5 Stages of Twitter Acceptance

Conversing

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5 Stages of Twitter Acceptance

Addiction

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Twitter Sign up

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Twitter Sign up

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Finding people on Twitter

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Inviting friends to Twitter

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Twitter Sign up

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Twitter Sign up

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Updating Twitter Profile

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Updating Twitter Profile

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Updating Twitter profile

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Finding Twitter Followers

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Tweet

TWEET
A MESSAGE OF 140 CHARACTERS OR LESS

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Mention ( @ )

@ USERNAME + MESSAGE
THIS MENTION TWEET WILL BE VISIBLE FOR BOTH FOLLOWERS

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Re-Tweet ( RT )

RT @USERNAME + MESSAGE
REPEATING SOMEONE ELSES TWEET TO AMPLIFY ITS EFFECT OR SIMPLY USE RETWEET BUTTON

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Hashtag ( # )

#TOPIC
HELPS YOU FILTER ALL DISCUSSION RELEVANT TO A SPECIFIC EVENT OR A TOPIC

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Hashtag ( # )
- HASHTAG A CITY OR A COUNTRY #AMMAN #JO - HASHTAG AN EVENT OR A CONFERENCE #AMMANTT #SOBCON - HASHTAG A PUBLIC DEBATE OR RELEVANT CONVERSATION #REFORMJO #MISH3AIB - HASHTAG A SPECIFIC TOPIC TO GAIN GLOBAL EXPOSURE #SALES #HR

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Direct Message ( DM )

D USERNAME + MESSAGE
SEND SOMEONE A PRIVATE MESSAGE (BOTH HAVE TO FOLLOW EACH OTHER)

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Following

ARE PEOPLE YOU FOLLOW ON TWITTER

PEOPLE YOU READ THEIR TWEETS

Followers

ARE PEOPLE WHO FOLLOW YOU TWITTER

PEOPLE WHO READ YOUR TWEETS

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Twitter Search
You can search for keywords or people via search box

You can also save your searches to run again later

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Twitter Lists
Organize your contacts into lists to make it easier to follow a lot of people

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Follow Friday ( #FF )

#FF @USERNAME + BRIEF INTRO

INTRODUCE YOUR FOLLOWING TO YOU FOLLOWERS

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URL Shortner

TURN LONG URL INTO A SHORT LINK

BIT.LY OR QSR.LI

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Twitter Etiquette

TWEET AND RE-TWEET

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Twitter Etiquette

DONT SPAM!

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Twitter

CUSTOM BRAND YOUR TWITTER

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Twitter

HOW TO FIND FOLLOWER?

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. FOLLOW FAMILY AND FRIENDS INVITE EMAIL CONTACTS FIND A POPULAR TWEEP IN YOUR AREA AND FOLLOW THEIR FOLLOWERS SEARCH BY KEYWORDS (SECTOR, CITY, ..) SEARCH SPECIFIC LISTS SEARCH HASHTAGS REGISTER AT GRADER, WEFOLLOW, KLOUT AND SUCH. SPREAD THE WORD ABOUT YOUR TWITTER HANDLE FOLLOW FRIDAY (#FF) IF YOU CREATE GOOD VALUABLE CONTENT THEY WILL FOLLOW

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Twitter 3rd party apps

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How do people use Twitter ?

Share updates on their lives

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How do people use Twitter ?

Start conversations

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How do people use Twitter ?

Selling, Marketing, Advertising

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How do people use Twitter ?

Find answers and advice

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How do people use Twitter ?

Promote themselves

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Twitter Content
Conversational - Greetings. - Reply & Mention (Specially influentials). - RT others to be Rted.

Positive Quotes (tends to get RTed a lot).

Sector Valuable Information.

Brand/Personal Content (No more than %20 of overall Content)

~ Help Others, Add Value, Stay Positive. ~

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Twitter Dos
DO see what other Tweeps / Brands are doing on twitter DO use Twitter search engines for keyword searches around brands, products and topic of interest. DO follow Tweeps with similar interests to establish a brand presence within conversation DO use Twitter to start a conversation DO be dedicated to Twitter. Having more than one employee on Twitter will ensure an ongoing company presence. DO ask questions and get feedback from your followers DO engage consumers in co-creation and get constructive insights for future company developments or publications

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Twitter Dos
DO follow the Blogger Code of Ethics within all things social media: Be transparent in your reason dTweet (Let your followers know your about Customer Service, Product Discounts, etc): Respect other Tweeps ( Know when to participate and when to listen) Think before you Direct Message ( Will your DM be seen as helpful or intrusive?) Make sure your message directly relates to those you are reaching out to Provide value to your followers ( Whether its free product or valuable advice, something that gives you credibility and reiterates that value you see in your followers.

DO spread the word about your participation on Twitter include your Twitter handle in your email signature, send out your Twitter URL, http://twitter.com/USERNAME to coworkers, peers and even customers.

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Twitter DONTS
DONT use Twitter to push ads or brand messaging DONT use Twitter to tell your everyday tasks, Make sure your Tweets are resourceful, entertaining and/or valuable to your followers. DONT be boring. DONT I REPEAT DO NOT Tweet anything about clients, co-workers, friends, etc. that you would not want them to see this is a good way to burn bridges and lose customers ( not to mention make a bad name for yourself).

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Case Study - Jordan

9-04-2011, 03:54 PM 008 . .

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Case Study - Jordan

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Thank you for the Follow @Shusmo me@shusmo.me

Download: http://slideshare.net/kelahmad

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