Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Jack Welch, GE
External Analysis
Customer Analysis Competitors Analysis
Performance Image and personality Current and past strategy Culture Strengths and weaknesses
External Analysis
Market Analysis
Size Growth prospects Market profitability Cost structures Distribution channels Market trends Key success factors
Environmental Analysis
Internal Analysis
Performance Analysis Product Portfolio Analysis Determinants of strategic options
Strategy review Strategic problems Organizational capabilities and constraints Financial resources and constraints Strengths and weakness
Core Purpose
Which should last for at least 100 years Beyond current product and services
Delivering consumer value, breakthrough innovation, and building strong brands (Procter & Gamble).
Core Purpose
1. 2. 3.
To make technical contributions for the advancement and welfare of humanity (Hewlett-Packard) Preserve and improve human life (Merck). To make people happy (Walt Disney). One approach to finding a core business purpose is to ask five whys Why is that important?
Core Purpose
BHAGs
Growth directions
Investment strategies Functional area strategies Bases of SCA Strategic positioning
Current Markets
Market Penetration
Product Expansion
New Markets
Market Expansion
Diversification
among alternatives
Consider scenarios Pursue a SCA Be consistent with organizational vision and objectives Be feasible