The influence

of Advertising

Ingls Tcnico 2010-2011

The influence of Advertising

Introdution Influence of Advertising on Our Life

Is advertising dangerous ?
Children, Adolescents, and Advertising
The effects of advertising on children and adolescents Areas of specific concern over health
Tobacco advertising
Alcohol advertising Drug advertising Food advertising and Obesity Sex in advertising

Conclusions Advertising, the benefits

Ingls Tcnico 2010-2011

The influence of Advertising

Advertising is the art of arresting the human intelligence just long enough to get money from it.

Chuck Blore, a partner in the advertising firm Chuck Blore & Don Ruchman, Inc., quoted by Ben H. Bagdikian, The Media Monopoly, Sixth Edition, (Beacon Press, 2000), p.185.

Ingls Tcnico 2010-2011

The influence of Advertising

Introdution

Ever since mass media became mass media, companies have naturally used this means of communications to let a large number of people know about their products.

There is nothing wrong with that, as it allows innovative ideas and concepts to be shared with others. However, at present methods and techniques of advertising are so advanced that promote consumerism and even consumption requirements where none existed before, or turning a luxury into a necessity.

Ingls Tcnico 2010-2011

The influence of Advertising

Influence of Advertising on our Life
Advertising has a large influence on our life .

The cars we drive, the clothes we wear, and the food we eat are all a result of advertising.

Ingls Tcnico 2010-2011

The influence of Advertising

Is advertising dangerous ?
Is advertising a dangerous influence on society, in general, and individuals? We face advertisings everywhere and everyday. At trainstations, in shopping-centers, on billboards, in shop-windows and all around the streets. Advertising fills newspapers, magazines, radio and TV-channels. It is part of our daily life. Many people don't believe that they're susceptible to being influenced, let alone manipulated, by advertising. However, it wouldn't be so omnipresent if it didn't work.

The age group most fragile and liable to be influenced are certainly children and adolescents.

Ingls Tcnico 2010-2011

The influence of Advertising

Children, Adolescents, and Advertising
The effects of advertising on children and adolescents Advertising is a pervasive influence on children and adolescents.
Several studies by European organizations have concluded that the advertising directed to the children has more preoccupying ratios each time and shows no signs of slowing down. A American Research has shown that young children (younger than 8 years) are cognitively and psychologically defenseless against advertising. They do not understand the notion of intent to sell and frequently accept advertising claims as a absolut truth.

Ingls Tcnico 2010-2011

The influence of Advertising

Children, Adolescents, and Advertising
The effects of advertising on children and adolescents Young people view more than 40 000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools.
This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use. Surveys and studies have led some Western countries to limit and restrict advertising aimed at minors. For example: Sweden and Norway forbid all advertising directed at children younger than 12 years, Greece bans toy advertising until 10 PM.

Ingls Tcnico 2010-2011

The influence of Advertising

Children, Adolescents, and Advertising
The effects of advertising on children and adolescents Advertising creates an illusory world, and this, of course, can be dangerous, because it only shows the good side.

Ingls Tcnico 2010-2011

The influence of Advertising

Children, Adolescents, and Advertising
Health areas of most concern

Tobacco advertising
Exposure to tobacco advertising may be a bigger risk factor than having family members and peers who smoke .

Alcohol advertising Young people typically view 2 000 beer and wine commercials annually, with most of the ads concentrated in sports programming. Research shows that the children more exposed to the alcohol advertising are more inclined to drink.

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The influence of Advertising

Children, Adolescents, and Advertising
Health areas of most concern

Drug advertising
Drug companies now spend more than twice as much on marketing as they do on research and development. Children and teenagers may get the message that there is a drug available to cure all ills and heal all pain, a drug for every occasion .

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The influence of Advertising

Children, Adolescents, and Advertising
Health areas of most concern

Food advertising and Obesity On TV, of the estimated 40 000 ads per year that young people see, half are for food, especially sugared cereals and high-calorie snacks.
Increasingly, the fast food restaurants are using toys to try to attract children. Several studies document that young children request more fast food after viewing commercials.

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The influence of Advertising

Children, Adolescents, and Advertising
Health areas of most concern

Sex in advertising
Sex is used in commercials to sell everything from beer to shampoo to cars. New research is showing that teenagers' exposure to sexual content in the media may be responsible for earlier onset of sexual intercourse or other sexual activities.

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The influence of Advertising

Children, Adolescents, and Advertising
For the foregoing is legitimate to conclude that children are the most vulnerable to what they see.

"Children see Children do ..."

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The influence of Advertising

Children, Adolescents, and Advertising
Conclusions The advertising represents "big business"and can have a significant effect on all individuals, especially in children and young people.
Advertisement can be restricted or even banned if there is a significant public health risk. How these rules should be seen: as protection or censorship?

Another question: Would it be possible replace gradually the advertising imposed on individuals, for technical information and comparative data, that the individuals themselves seek? To this one might call hygiene informative"?

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The influence of Advertising

Advertising, the benefits

But nor everything in the advertising is negative.

Advertising also brings with it benefits. It also contributes to political, social and cultural life of society, either by publication of events and cultural productions, either through support to various social causes: anti-tobacco campaigns protection of the environment and animals fight against AIDS fight against cancer

Ingls Tcnico 2010-2011

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The influence of Advertising

Advertising, the benefits
anti-tobacco campaigns

Ingls Tcnico 2010-2011

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The influence of Advertising

Advertising, the benefits
protection of environment animals the and

Ingls Tcnico 2010-2011

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The influence of Advertising

Advertising, the benefits
fight against AIDS

Ingls Tcnico 2010-2011

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The influence of Advertising

Advertising, the benefits
fight against cancer

Ingls Tcnico 2010-2011

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The End

Filomena Ferreira, Paula Lopes,

Ingls Tcnico 2010-2011

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