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Presented By : Vishal Madlani 47 Adheip Bakshi 44 Lloyd Soans 54 Pallavi Salkar 08 Isha Gogawat 26 Neha Singh 21
The methodology to differentiate your brand in the market and the consumers mind
the art and science of fitting the product or service to one or more segments of the broad market in such ways to set it meaningfully apart from competition
product attributes
product user
based on shape
based on
size
based on Quality
Which Service Positioning Strategies Clients to be served? how to attract and retain those clients? The Intended Benefits
Demographic Factors Age Income Occupation Education Level Avg. Size of the family
Consumer
The Buying Decision Process Recognition of the need e.g a new PC Choice of involvement level (time and effort justified) e.g. two week ends Identification H.P, Apple. Evaluation of alternatives e.g. Dell,
of alternatives I.e. price, customer service, software support, printer/scanner package Post-purchase breakdowns, etc behavior I.e. use,