Group Members Manobi Baruah Gitika Singh Shikar Puri Digvijay Singh

Synopsis Presentation

ALCOHOL INDUSTRY IN INDIA

DRINKING PRACTICE
Most commonly consumed alcoholic beverages Drinking predates European contact Womens drinking patterns Mens drinking patterns Context of drinking occasions Evidence of concerns about young peoples drinking Arrack, palm wine, beer and imported liquors Yes, but not particularly central to social life Predominantly (about 95%) abstinent Highly variable across regions

No regular context established; thus far, not a part of regular daily life or ritual occasions
Increasing

Extent of major concerns about alcoholrelated problems

Increasing problems seen in health, social, and economic areas

CONSUMPTION TREND

FACTS AND FIGURES

Out of 184 countries surveyed by WHO in 2004 India is ranked 150 with 0.86 ltrs of pure alcohol consumed per capita per annum. Indians love their whisky, vodka and rum, but are yet to develop a taste for wine. Approx. 10% of state revenue comes from taxes on alcohol sales with an exception of Punjab where this earning accounts for 33%. Kerala has highest per capita per annum consumption of Alcohol i.e 8 ltrs and Punjab has IInd highest with 7.9 ltrs.

Family Income spent on alcohol is more in urban areas. The age of initiation to alcohol is going down, in 2006 it was 13.5 years in Kerala (ADICINDIA 2007)

COMPANIES

Diageo International- Founded in 1997 in U.K by Franz Humer

Diageo is the world's Largest producer of spirits and a major producer of beer and wine. Top Brands-Jhonnie Walker Worlds No 1 premium scotch whisky, Smirnoff- Worlds No 1 Spirit brand ,Jos Cuervo Worlds best selling tequila , Baileys:- No.1 global liqueur category

Pernod Ricards formely knows as Seagrams in India- Found in 1975 in USA by Patrick Ricard.

Worlds Co leader in wines and spirits Key Brands Chivas Regal, Fuel, Blenders Pride 100 pipers, Absolut Vodka.

United Breweries Pvt Ltd - Chairman Dr. Vijay Mallya in Bangalore

World No 3 Spirits Company Referred to as the Beer Division of the UB Group Products- Kingfisher Beer, Mc Dowells, Royal Challenge, Black Dog Has 48% market share in the Country.

COMPANIES

Heineken International - Established in 1873 in Netherlands by Gerard Adriaan Heineken

Worlds Leading Beer Making firm. Product- Hieneken lager Beer- flagship product of the company- made of purified water, malted barley, hops and yeast.

Carlsberg India Pvt Ltd -- is a Danish brewing company founded in 1847 by J. C. Jacobsen

5th largest brewery group in the world Entered india in may 2006 name of south asia breweries Major Brand Carlsberg beer, special brew

ADVERTISING OF LIQUOR

Products advertising for liquor is banned in India since 1995. Ads promoting directly or indirectly for sale, consumption of wine, alcohol, liquor or other intoxicants and their extended brands are banned from advertising. With direct promotion of liquor banned in the country, the liquor companies have little choice but to switch over to surrogate/ proxy advertising. Therefore, the liquor companies have intentionally blurred the line between products to promote their brands in some way or the other. Ex: Royal Challenge, King Fisher Mineral Water etc.

THANK YOU