COLOR

ASSOCIATION
 THE
OBJECTIVE:
•To be able to test the
effect of color on
human psyche and
personality. Using the
colors blue, red, white,
yellow, green and
black, the
experimenters try to
discover the effects of
these six different
colors on the
participant's state of
mind, disposition or
 THE
SUBJECTS:
•The selected subjects were
students of Pamantasan ng
Lungsod ng Maynila, of
random college levels.
Twenty (20) females and
twenty (20) males were
asked to do the activity.
 THE
COLOR
S:
 RED – astonished,
surprised and intense,
enthusiastic, lively
YELLOW – excited, elated,
happy, cheerful, glad,
pleasant, delightful
GREEN – calm, at ease
serene, content
BLUE – quiet, tranquil, still,
deep, droopy, tired, bored,
drowsy, sluggish
WHITE – passive, idle,
jittered, annoyed
BLACK – dull, unhappy,
miserable, sad, gloomy,
nervous, fearful, anxious
Experiment
A
 The experimenters
prepared, on a
folder, 12 samples
of moods or
feelings and a set
of colored paper
strips of each of the
6 colors being
tested. Each
respondent was
asked to put the
designated colored
paper strips on the
pockets containing
the set of “feelings
• The set of feelings or moods were:
• Surprised
• Serene
• Enthusiasm
• Contented
• Intense
• Passive
• Drowsy
• Nervous
• Lively
• Idle
• Quiet
• Melancholic
EXPERIMEN
T
B
 The experimenters prepared a set of
questions asking for a color that
corresponds with the situations
given. We anticipated that each of
these experiences reflected a certain
state of mind or feeling. Therefore, the
participant will most likely to
respond with the color we’ve
assigned to the questions/situations.
Situations:
• 1. Death of a family
member
• 2. Killing time by sitting
• 3. Scored 100% in the final
exam
• 4. Sleeping
• 5. Excited watching a
cheering competition
• 6. Having a picnic with
your family in Tagaytay
 RESULTS
(feelings or moods)
 SURPRISED

20
14
15 10
10
4
5 2 2 2 2 2 2
0
female male

blue red yellow white green

 INTENSE

20 16
14
15
10
5 2 2 2 2 2
0
female male

white blue red yellow green black

 SERENE

20
15
10 8 8
6
4 4 4 4
5 2
0
female male

yellow white blue green

 CONTENT

20
15
10
10 8
6
4 4 4
5 2 2
0
female male

white blue green yellow black

 ENTHUSIASM

20
15
10 8
6 6 6 6
4
5 2 2
0
female male

white blue yellow red green

 LIVELY

20
15
10 10
10 6
4 4
5 2 2 2
0
female male

white yellow red green blue

PASSIVE

20
15
10 8 8
6 6 6
4
5 2
0
female male

black blue red white green

 IDLE

20
14
15
10 8
6
4
5 2 2 2 2
0
female male

green black white yellow blue

 DROWSY

20
15
10
10 8
4 4 4 4
5 2 2 2
0
female male

white yellow black blue green

 QUIET

20
14
15
10
10 6
4
5 2 2 2
0
female male

white black blue yellow

 NERVOUS

20 16
15
10 8
6
4
5 2 2 2
0
female male

red black green blue

MELANCHOLIC

20
15
10 10
10 6
4 4
5 2 2 2
0
female male

yellow white black blue green

 RESULTS
(situations)
 DEATH OF A FAMILY
MEMBER

male 16
4 white
black
6 red
female 14

0 5 10 15 20
 KILLING TIME BY SITTING

10
male 2 red
2
6 white
2 blue
2
female 2 green
4
4 yellow
6
black
0 5 10 15 20
SCORED 100% IN THE FINAL
EXAM
2
2
male 2 green
4
8 yellow
2
white
female blue
6
12 red
2
black
0 5 10 15 20
 SLEEPING

8
male 6 black
4
2 blue
yellow
4
female 2 white
14

0 5 10 15 20
 EXCITED WATCHING A
CHEERING COMPETITION

2
2 green
male 2
10 blue
4
white
4
2 red
female 2
8 yellow
4

0 5 10 15 20
 HAVING A PICNIC WITH
YOUR FAMILY IN TAGAYTAY

10
male 10 blue
green
2 yellow
8
female 6 white
4

0 5 10 15 20
DOCUMENTATION
The Group…
END…Ü