Success story of Dubai

Rizvi Institute of management Studies & Research

 One of the seven emirates of the United Arab Emirates (UAE)

Government type Constitutional Monarchy

DUBAI

Area - 3,885 square km Population 2,262,000

GDP - US$82.11 billion

Currency - dirham

Al Maktoum royal family Dubai

Sheikh maktoum bin hasher Al Maktoum Founder of Dubai

Mohammed bin Rashid Al maktoum Vice President & Prime Minister of UAE

HH Hamdan bin Rashid Al Maktoum Minister of Finance & Industry.

Hamdan bin Mohammad al maktoum Crown Prince of Dubai.

Dubai international airport (DIA)

Inaugurated on 30th sep.1960
1.8 km compact runway A small terminal A control tower Trucial coasts first 2 duty free shops.

From Entrepot trade centre to international leisure and tourism destination. 13% growth in 2003 Ordered 45 airbus aircraft costs around $12.5 billion

Shopping centre in DIA Dubai duty free(DDF)

In 1983 DCA invited a team of consultants from Shannon airport in Ireland Appointed retail designer Fitch & co. Strategy of DDF
Promote its own brand Aggressive promotion 5% of annual budget on promotion Fly Buy Dubai

Colm McLaughlin (M.D of DDF)

we are probably the best known operations, we are pretty happy about our brand

THE EMIRATES
DCA owned airline
Fastest growing airlines Received more than 250 international awards

Strategies applied
Complimentary accommodation at hotels Persuaded hotels to offer discounted rates to passengers Personal video system in all classes throughout its fleet. Sponsorship

Dubai must lead ,not be led

- Sheikh Rashid bin Saeed Al Maktoum ordered the authorities of the natural harbour to accommodate larger ships. revenue from the oil were invested in infrastructure development rapid Expansion no-hold-barred promotion.
Retail ,tourism, wholesale, transport & technology.

HARBOUR DEVELOPMENT
Largest port in the middle-east One of the leading transshipment in the world
Port Rashid
October 1972

Jebel Ali port

1979 Among worlds largest container handling operations

Strategies applied
Zero taxation

100% foreign ownership

THE DESERT MIRACLE

Emirates golf club Dubai desert classic was hosted in 1989 All-grass golf course in desert. Credit goes to sheikh Mohammed bin Rashid al Maktoum

Dubai Shopping festival (DSF)

First held in 1996 Objective
revitalizing retail trade in Dubai

2,300 retail outlets participates

Strategies applied
Dubai Word Cup race was held during festival, boasting a purse of $4 million, of which $2.4 million would go to Winner.

Govt. works closely with retailers who are required to offer discounts.
Words best brands at worlds lowest prices

DEPARTMENT OF TOURISM AND COMMERCE MARKETING (DTCM)

1997

Objective for the planning , development and regulation of the sector.

FACILITIES PROVIDED
Liberal atmosphere Safety and comfort of the tourists First-class shopping Mystique and the adventure of Arabia Five star hotels and gold souks Camel racing Sand skiing Desert safaris Wadi bashing Availability of alcohol to foreigners Relaxed dress code

BUILDING BEYOND
Burj Al Arab hotel Seven star One of the worlds most spectacular and luxurious 361-meters high standing on manmade island

Most hoteliers in Dubai are convinced that it will never make money Publicity strategy
Tiger woods teeing off from Burj Al Arabs 28th storey helipad before playing in the 2004 desert classic.

PALM ISLAND
Shaped like palm tree 2 islands have 60 luxury hotels

Thousands of expensive villas Expensive apartments

David Beckham is having one villa in the Palm island

HYDROPOLIS
First underwater hotel 200 suites Down to a depth of 20 meters below the surface

DUBAILAND

Costing $ 4.9 billion

Indoor snow skiing

GRAND HYATT HOTEL

BROADNING THE BASE

Emirates media Shipping Financial and commercial services Tourism E- commerce finance Technological field

FREE ZONE
100% Foreign Ownership 100% Repatriation of Capital and Profits 0% Corporate, Personal Tax Exemption from all Import and Export Duties Free Zone Company Formation is Quicker Inexpensive Workforce and Easy Recruitment Procedures no restrictions on recruiting labour On-site Customs Inspection

Dubai internet city

Dubai media city

Dubai gold and diamond park

knowledge village

Biotechnology and research park

Logistics city

Dubai international finance centre (DIFC)

Objective
to make Dubai a leading capital market to attract the worlds leading investment banks

facilities offer
English language Western-style legal infrastructure New laws have been passed to ensure financial transparency

World bank will issue a $100 million bond at DIFC

PROBLEMS WITH THE GOVERNMENT

Law that specifically prohibits criticism of the Government and ruling families The economy is opaque because there is little distinction between government funds and private wealth of maktoums The government owns and control a large part of economy

Positive points Ability to act decisively Eliminate red tape Shortening the planning process

STRATEGIES APPLIED FOR THE SUCCESS

Aggressive promotion

Innovations
Proper utilization of resources Risk taking policy

Dedication towards work

Technology-Savvy

THANK YOU
ByShakil S. Siddiqui Rizvi Institute of management Studies & Research