DEMAND FORECASTING OF HINDUSTAN UNILIVER WATER PURIFIER PURE IT Under the guidance of DR.

NEERJA SHARMA

Submitted by:-

DEEPAK KR. PATEL

CHAYAN BHATTACHARJEE

CHANDAN KUMAR

CONTENTS
Introduction Diagram of pureit Features Performance testing Competetior Scope of study Economic profile of study Data collection Research Instrument Demand forecasting Technique uses . Data presentation & analysis Conclusion Suggestion & Recommendation Bibliography Questionare

INTRODUCTION

Welcome to the world of Hindustan Unilever Pureit Water purifier the most advanced in home water purifier in the world. Pureit, a breakthrough offering of Hindustan Unilever, comes with many unique benefits complete protection from all water borne diseases, great convenience, and unmatched affordability. Pureits unique Germkill Battery technology kills all harmful viruses and bacteria and removes parasites and pesticide impurities, giving you water that's 'as safe as boiled water. It assures your family of 100% protection from all water-borne diseases like jaundice, diarrhoea, typhoid and cholera.

Whats more, it doesnt need gas, electricity or continuous tap water supply. You will be further reassured to know that Pureit meets the stringent germ kill criteria of the Environmental Protection Agency (EPA), the toughest regulatory agency in the USA. Protect your loved ones with a Pureit Water Purifier today.

DIAGRAM OF PUREIT

5 Stage of purifying water by pureit. 1. Micro-fiber Mesh - Removes visible dirt 2. Compact Carbon Trap - removes remaining dirt, harmful parasites & pesticide impurities 3. Germ kill Processor uses 'programmed chlorine release chlorine technology' and its stored germ kill process targets and kills harmful virus and bacteria 4. Polisher removes residual chlorine and all disinfectant by-products, giving clear odourless and great tasting water 5. Battery Life Indicator - Ensures total safety because when the germ kill power is exhausted, the indicator turns red, warning you to replace the battery Auto-Switch off - In case, the battery is not changed when it turns fully red, as an additional assurance of safety, the advanced Auto-Switch off will automatically switch-off the flow of water.

Performance testing
Leading scientific institutions oCentral Food Technology Research Institute. oNational Institute of Cholera and Enteric Diseases oIndian Public Health Association oInstitution of Public Health Engineers Leading Medical Institutions oKing Institute of Preventive Medicine oSundaram Medical Foundation oApollo Hospitals oSRL Ranbaxy Clinical Reference Laboratories Leading International Institutions London School of Hygiene and Medicine UK Scottish Parasite Diagnostic Laboratory, Glasgow, UK

COMPETITOR Whirlpool Eureka Forbes Ltd. Kent Philips Ken star Tata Swatch New Era (OSMO & Total aqua Fresh)
Key player in local market at Greater Noida.

Hindustan Unilever Ltd. Eureka Forbes Ltd. Kent Philips Tata Swatch

SCOPE OF THE STUDY This will help us to know the market trends demand and consumption patterns future prospectus in term of potential growth consumer test and buying behavior for the HUL product water purifier :To study distribution network of HUL. To study about the relationship and association of the household with the company. Popularity of company product among customers. Customers opinion towards the product. To know about the awareness of drinking water used by various households. Demand of HUL water purifier Pureit in future.

Economic profile of study

Greater Noida is located in the Gautam Budh Nagar district of the north Indian state of Uttar Pradesh (UP). It is under the perview of the National Capital Region (NCR) of India. It is located about 40kilometre south-east of New Delhi and about 20kilometre south-east of Noida one of the largest industrial townships in Asia . The demographics of Greater Noida, mainly consists of students, corporate and labour class workers. Students are mostly temporary residents who come mostly from other parts of Uttar Pradesh, but in some cases from far away places of India, and abroad. This is owing to the large number of colleges in this region. City Greater Noida Latitude 28 29 13.1634 Longitude 77 30 26.0634 Latitude 28.48699 Longitude 77.50724

DATA COLLECTION This was done by using:Primary data. These are the fast hand information as observation in leads to collect through surveying as interviewing using questionnaire. Questionnaire- It can be recognized as a schedule, interview from or measuring instrument is a formalized set of question for obtaining information from the repaired. It is widely used in consumer and industrial marketing research analysis. Secondary data these are the data which are already available in data which are already available in usable forms various type secondary data used. Literature from various papers, journals, and magazines. E.g. News and Views and paper India. Annual report (previous record of the company.) Internet surfing. Other official sources

RESEARCH INSTRUMENTS The research instrument used in the study was predesigned up to designed questionnaire with closed ended multiple choice & open-ended questions. QUESTIONNAIRE The questionnaire is by far the most common instrument in collecting primary data & the questionnaire consists of question presented to respondent for their answers. The questionnaire used a set of open-ended question. SAMPLE SIZE Sample size is 40 households Type of research Descriptive research (it includes facts findings service) Statistical tools Pie charts, bar diagrams etc. Data collection Through questionnaire

Demand forecasting Technique uses The demand forecasting technique use in this survey is free hand or graphic method. This survey is based on percent sales of HUL water purifier pureit on yearly basis. Graphic method :A smooth curve is obtained by plotting the given values which enables us to forman idea about the general trend of the series. And after joining the trend line of graph which data we will found that will be the demand of future of HUL Pureit water purifier.

DATA PRESENTATION & ANALYSIS The following data and information has been obtained through research activity.
Have a Water Frequency Purifier Yes 27 No 13 Total 40
FREQUENCY
30 25 20 Yes 15 27 13 5 0 Yes No No

Percent 67.5 32.5 100.0

PERCENTAGE

No 33%

10

Yes 67%

Company Eureka Forbes HUL Pure it Kent Whirlpool Any Other Not Use Total
FREQUENCY
12

Frequency 6 11 9 2 1 11 40
Eureka Forbes HUL Pure it Kent

Percent 15.0 27.5 22.5 5.0 2.5 27.5 100.0

PERCENTAGE
Eureka Forbes HUL Pure it Kent

10
8 6 4 2 0 6 2 1 11 9 11

15 Whirlpo ol Any Other Not use 22.5 27.5

2.5 5

27.5 Whirlpo ol Any Other Not use

Market share of pureit water purefier

Year 2009 2010 2011 2012 Market share in %age 14 21 27.5 ..
Percentage of people who use PUREIT water furifier Demand forecasting of pureit water purifier in 2012
60 50 40 30 20 10 0 2009 2010 2011 2012

ANALYSIS In Greater Noida area, Out of 40 respondents, the data of people are using water purifier and people are not using water purifier . There are 62.5% people use different types of water purifier and 27.5% people who dont use any kind of water purifier. In whole market scenario PUREIT is coming with the leadership of water purifier market. Those people are using Pureit water purifier,or other water purifier. The 27.5 % people use pureit water purifier.According to the my survey report the demand of HUL water purifier is increase by 5.5% in 2012. This prediction is based on Graphical method of Time series. Which can be right or may be not.

CONCLUSION We had conducted the market survey in the town of Greater Noida in Uttar Pradesh. We had chosen the product as Pure It because people are very cautious about their health these days and are very particular about their drinking water. In such a scenario most of the people are using water purifier. We were very lucky to take survey and learnt so many things, like punctuality, hard work, marketing strategy etc. We had met different kinds of people, coming from different religion. Thus I came to know about the different views of these people.

After the survey I came to a solution that the people of Greater Noida are very much aware of Pure It water purifier and maximum of them are satisfied with the product. I came across some people who are using Pure It water Purifier for more than 2 years. Although maximum people are satisfied with the product but still there a pinch of dissatisfaction among some of the consumers. But the ratios of these people are negligible. The survey has showed and proved that Hindustan Uniliver Limited is enjoying a wonderful markets of Greater Noida. Now a day, HUL is competing with Eureka Forbes. We have found out from the survey that people use the word Pure It as a generic name for all water purifiers no matter to which company and brand it belongs to. Moreover our survey has showed that most of the people are using Pure It water Purifier in their work place as well as in their homes.

SUGGESTION & RECOMMENDATION As per the survey done following were the recommendations of the survey: Price structure should be revised Customer service is something which company should pay more attention at. All models not available for display in retail outlets and also brochures should be made available. Sales person at the retails counters should have proper knowledge about the product. Should focus more on brand awareness. Technological & other aspects should be re considered and re-christened

BIBLIOGRAPHY

www.pureitwater.com www.customer-carecenter.blogspot.com www.hul.co.in www.moneycontrol.com www.unilever.com www.businessdictionary.com www.linkedin.com