PRESENTATION ON ENTREPRENEURSHIP MANAGEMENT-RITU KUMAR

PRESENTED BY SONALI ZAREKAR

INTRODUCTION
Ritu Kumar (born 1944) is one of India's top most fashion

designer specially in bridal wear.

Her designed clothes are often wore by Indian pageants in

contests like Miss World, Miss Universe and Miss Asia pacific

Late Princess Diana and Jemima Khan has also wore her

designed clothes.

Despite spending lot of time in USA, she still has Indian

citizenship. She is married and has two children

HISTORY

Ritu Kumar was born on 11th November 1944 in Amritsar, Punjab. A native of Delhi, Ritu graduated from Lady Irwin College in 1964 and did her higher education from Briarcliff College, USA in 1966. The ace designer had a humble beginning in a small village, near Kolkata

ACHIEVEMENTS
She excels in contemporary and classic

style.

Received global achievements

Awards
Lifetime Achievement Award

set by NIFT Outstanding Woman Entrepreneur

Award by PHDCC Lifetime

achievement

Award at the Kingfisher

Fashion Fantasia, July 2000 in Bangalore

CONTRIBUTIONS
Ritu Kumar's contribution has been flawless to the

fashion society

The designer excels in both traditional and western

outfits

She was the first women to bring the boutique

culture to India, under the name "Ritu".

Ritu holds the status of being a revivalist in the

fashion scenario

BUSINESS
Ritu Kumar has diversified her works of art globally She has also evolved indo-western fusion The designer has not only restrained her work With 22 boutiques; the company has a turnover of Rs 27

crore

Growing at a steady 8-10% for the last few years.

REASONS FOR SUCCESS

Team of committed designers She has kept in sync with the varying times Creativity and innovativeness with each collection To grow with fashion and not get stagnated with what you

like doing.

Demonstrated that hand made products

Brands
The brand "Ritu" has acquired great award internationally. The brand also launched a fragrance by the name "the tree

of life".

In April 2002, Ritu Kumar launched her new sub brand,

'LABEL'.

Present
Today, there are huge opportunities Kumar is credited with reviving some of India's dying crafts In total, 13 fashion boutiques Today she has thirty four outlets in all major cities

PROBLEMS
Management of data Taking appropriate decision at the right time as in-house

team was not able to provide figures at the right time.

Collecting data from the sales team spread across various

cities

FUTURE
Amrish Kumar (30) is a Director in Ritu Kumar. In five years

time, he hopes to make Ritu Kumar a truly international designer wear brand with interest in cosmetics and other products.

While the bridal market is the lifeline for Indian designers,

Amrish and his team of designers are hoping to create a new segment