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Company Info
Roots Corporation Limited (RCL) is a subsidiary of The Indian Hotels Company Limited (IHCL). Incorporated on December 24, 2003, RCL operates the first-of-its-kind category of Smart Basics hotel chain across the country. Launched in June 2004, the Smart Basics concept created a revolution in the world of Indian hospitality.
Idea
A Gen Next category of hotels, they signify simplicity, convenience, informality, style, warmth, modernity and affordability. The Ginger Hotels are built around a unique concept that provides facilities to meet the key needs of today's traveller, at surprisingly affordable rates.
Concept
It is a philosophy of providing intelligent, thought-out facilities and services at a value pricing. Simplicity and convenience in ease of doing business (awareness, booking channels, payment gateways) Informality, style, warmth and modernity in its approach to product design, service philosophy and affordability in pricing.
Experience
Food and Beverage options Smart Basics Facilities and Services Smart Basics, Smart prices Smart Planet An eco initiative Smart Sleep Smart Space Rooms Safe Zone
Experience
Food and Beverage options The Square Meal Dial-a-meal Smart Basics Facilities and Services Net Zone: For high speed internet connectivity Conference Room (seats 80-100 people) or Meeting room (seats 8-10 people) Laundry facility: Express delivery (same day delivery) Gymnasium: Equipped with basic machines On-site ATM Secure parking: 24*7 security on-site: monitoring by CC TV Doctor on call
Smart Basics, Smart prices A totally transparent pricing policy, with no hidden costs and additional levies. True value for money. Smart Planet An eco initiative At Ginger Hotels, special emphasis on environmental and ecological issues. Constantly working towards building a better and sustainable way of living by providing facilities to customers without compromising on the environment. Smart Sleep Offer state-of-the-art posturepedic mattresses
Smart Space Rooms Safe Zone Zero Hour Bar Season Packages:Eg. Monsoon Package Day use rates
Operations
Functions like housekeeping,restaurants,laundry,and maintenance are outsourced. This leads to a high outsourcing equation of 90:10 which further enhances the priceperformance ratio since the same for luxury hotels is 30:70 As a result, the room to manpower ratio at Ginger is 1:0.36 compared to 1:3 in business hotels. Besides, the company sought customer responses from the initial three variants set up in Bangalore, Haridwar and Bhubaneshwar. Vending machines, check-in kiosks, ATMs, wi-fi connectivity, etc helped lower service costs while offering good value to customers
Value
Optimise your costs: Enjoying special customised rates offered to corporate clients which help them cut down on the frills but not on the comfort. Enjoy exciting facilities Offer multiple facilities to ensure customers business is unaffected and they have a hassle-free stay .Wi-Fi, 24-hour Tea/Coffee, Meeting room, Conference room, 20-inch LCD TVs in every room, Gymnasium, ergonomically designed work place and many more, specially designed and built keeping in mind the needs of business travellers. Convenience and peace of mind All hotels are conveniently located with good connectivity. All rooms are hygienic, peaceful and comfortable to ensure that you sleep soundly after a hard days work. Consistency With a strong network of hotels in 19 cities in India and growing, a uniform standard and consistency is ensured in services across the entire chain.
Hassle free reservations With a host of booking and payment options to ensure smooth transactions, a no-fuss experience is ensured. Customers can view, modify or cancel your bookings with the click of a mouse. Transparency Enjoy greater transparency and save time by eliminating intermediaries . Customer can make online reservations through website and get updates by SMS and E-mail. National Contract If organisation has requirements in multiple locations in India, same can be indicated in the Contact us section, Gingers executives will get in touch with organisation for a National Contract.
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