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Entrepreneurial
Mind:
INNOVATION,
AND
ENTREPRENEURSHIP
Creativity – the ability to develop new
ideas and to discover new ways of
looking at problems and opportunities
– A NECESSITY FOR
SURVIVAL
*When developing creative
solutions to modern problems,
entrepreneurs must go beyond
merely using whatever has
worked in the past.
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Creative
Thinking
all starts in the brain.
The brain has two
hemispheres.
Left brain
—guided by
linear vertical thinking.
Right brain
— unconventional,
unsystematic and
unstructured thinking.
e “ helicopter skills”.
BARRIERS
TO
CREATIVITY
A Whack on the Side of
the Head,
Roger von Oech
Sometimes creativity
depends on our
ability to break the existing
rules so that we
can see new ways of doing
things.
4. Constantly being practical
Imagining impractical
answers to ‘what if” questions
can be powerful stepping-
stones to creative ideas.
7. Avoiding ambiguity
Ambiguity can be a powerful
creative stimulus, it encourages
us to “think something
different”
Ex. Tom and Sally’s
8. Fearing looking foolish
Creative thinking is no
place for conformity.
It represents a learning
experience on the way to
success.
Mind-mapping process
Write down or sketch the
picture that symbolizes
the problem in the
center of the blank page.
Write down every idea
that comes into your
Don’t try to force creativity
when the flow of ideas slows
to trickle.
Allow your mind to rest for a
few minutes and then begin
to integrate the ideas on the
page into a mind map.
• Rapid Prototyping- process
of creating a model of an
idea to see its flaws and to
make improvements in the
design.
3 principles of rapid
prototyping:
Rough
Rapid
Right