Introducing Group Members

Arshiya Nizami
Samira Rahman

1110045030
1111272030

Tanzilul Haque
Amitabh Sarker

1020282030
1020177030

Fahad Siddeque

1110504030

Introduction to Apple
Electronics and software company based in

California, USA. Established in 1976 as a computer company. 301 retail stores worldwide. Unique characteristic. Apple had now 46,600 full time employees and 2,800 temporary full time employees. Annual sales of $65.23 billion.

Product of Apple
iPod
Apple TV iTunes

iPad
MacBook Air MacBook Pro iPhone OS-X

Mission Statement
Apple is committed to make complex technology

easy to use.

Vision Statement
To make a contribution to the world by making

tools for the mind that advance humankind.

Goals and Objectives

Short term strategy:

Increase the selling of iPad and MacBook Air by 10 to 12% in next couple of year. Long term strategy: The Company is committed to bringing the best personal computing, mobile communication and portable digital music and video experience through its innovative hardware, software, peripherals, services, and Internet offerings. Becoming more service oriented. Building up a good customer relationship.

Organization Structure
A way to organize employees into some kind of structure to meet goals
Arranges

job formally Minimizes confusion Determines the mode of operation and performance

Types of organizational structure and its affects

Few types

Charts are used to visually represent the organizational

structures
Companies must change to keep up with customer

needs

Organizational structure of apple inc.

In some extent follows matrix and team structures Depends heavily on technical geniuses
Who introduced

Apple II computer in the 1970s

Assures managers with excellent skills

The CEO

John Sculley in 1980s introduced the Macintosh Computer.

Delegates authority
Allowing to introduce products e.g.

iMac,iPod,iPhone etc.

Changing nature of apples organizational structure

Highly supporting environmentally awareness

Continuously flourishing all over the world

Becoming more competitive day by day

Hence as a company grows organizational structure must change with it

Organizational culture
Is the shared beliefs held by organizational

members.
Determines employee behavior.
Offers different dimensions. According to researchers there are few types of

culture.

Organizational culture of apple inc.

Has been constantly changing with the change in

CEOs. Reflects a casual atmosphere. Employees possess collective enthusiasm. Has been holding its reputation inspite of various changes. Products are always shrouded in secrecy. Creation of Apple fellow program proved its employee recognition.

Ethical Issues of Apple

Labor and Human Rights Antidiscrimination Working Hours Prevention of Under Age Labor Fair Treatment
Health and Safety Worker Health and Safety Committees Prevention of Chemical Exposure Dormitory and Dining Corruption, Extortion, or Embezzlement Fair Business, Advertising, and Competition

Unethical Issue of Apple

Macs don't crash and dont get viruses, its not true

SWOT Analysis
Strengths:
Brand

Successful company
Simple, easy-to-use, attractive design Quality hardware and softwares Strong research & development department.

SWOT Analysis
Weaknesses:
High prices

Limited product range

Support limited software Limited hardware upgrading option

SWOT Analysis
Opportunities:
Success of Apple iPhone Demand of online music

Entering new markets

Increase the support of applications Reduce the prices Improve the warranty plan

SWOT Analysis
Threats:
Reduce demand for higher-priced Changing of technology

Strong competitors
Microsoft launched Windows 7 Free music from online

Marketing Strategy (4ps)

Promotion Strategies

Targeted advertising in newspaper, TV, online ad. Brand ambassadors.

Product Strategies
Wide range of portable music players , laptops, applications, cell phones etc.

Pricing Strategies
Designed to be competitive to the other fashion shoe retailers

Distribution Strategies
About 150 branches and 301 retail shop around the world

Financial Touch
By researching previous years data we can see that
In 2010 the Gross profit of Apple was 25,684.00 million Operating expense was 7,299.00 million

Operating Income was 18,385.00 million

Net Income was 14,013.00 million. It can be clearly seen from the income statement that

the net income has been climbing continuously by almost 60% from 2009 to 2010.

Financial Analysis (Column Chart)

30,000 25,000 20,000 Net Income 15,000 10,000 Operating Expance Grpss profit

5,000
0

2008

2009

2010

Major Competitors
Dell, Fujitsu, Acer, Hp, Alienware, Gateway etc. in

Laptop/Computers Microsoft as a rival to their Operating System Napster and other legal music Download sites Nokia, Samsung, Blackberry,htc in cell Phones Cisco, Netgear in Networking

Competitor Analysis
Among the competitors Apple is now holding 3rd

position in total market share

Initiatives to Compete with Competitors

Making the price of its products more competitive. Providing more quality products then competitors.

Increasing brand promotion.

Making innovative and distinct products. Increasing product lines. More emphasizing on socio-economic view. Building strong marketing channel. More aware of the environment, etc.

THANK YOU