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Four patents in new optical transmission technologies Led the development and deployment of 3D graphics technology within the mobile
phone industry Built one of the worlds largest mobile games publishers Supported the creation and deployment of IPTV services by broadcasters and telecoms operators Advised media regulators on PayTV and TV Advertising policy Provided business planning and finance support to mobile operators acquiring 3G mobile network licences Supported governments seeking to licence spectrum to the mobile phone industry
Mike is currently working with three start-ups developing image recognition technology, innovative solutions for connected TV, and new content business models. He is also raising a Venture Capital Fund to support innovative organisations in the IT, Telecoms and Media space.
Agenda
What is Connected TV?
1. 2. 3.
Basic two way connectivity Home network connectivity New types of TV experiences
Who owns the screen and, hence, the consumer? Can TV revenue levels be maintained? The impact on production and distribution costs Liability, privacy and consumer protection What future linear TV?
Agenda
What is Connected TV?
Market dynamics and changes in the value chain Issues arising:
INTERNET
IP Broadband service
enhanced interaction between viewer and platform operator Supports delivery of catch-up TV, and tailored web sites/services to your TV
The receiver can be a
TV, set top box, console or any other device connected to a TV screen
Source: YouView
Where possible, customers are being led step by step into new functionality
Broadcast Services Connected TV Services
However, adding web apps makes the interface issue much more complicated
How many different ways of accessing content can a customer cope with?
Broadcast
Linear TV
INTERNET
IP Broadband service Home network
more complex content menus Provides improved search capability Supports more functional content experiences (e.g. social media integrated with TV programs, synchronous content apps)
Source: Google
companion sites, made more relevant by dual/multi screen use social media components. multilayer program elements overlays leading to other content elements,
Content will become context sensitive Programs that present different content elements depending on
when or where you are watching, Program and application elements that change to match user values and preferences Program that are aware of more than one device in the hands of the viewer Programs that are aware of the location of the consumer
Content will also be device sensitive
New experiences will be based on a new relationship between producer and consumer
Content producer/program maker and consumer will
for the first time be able to engage in a direct conversation That conversation will enrich still further the new experiences connected TV will support These new TV experiences can be classified into three distinct categories :
Standalone experiences Asynchronous applications Synchronous experiences
Standalone apps provide new ways to interact with and consume TV content on a single screen
Asynchronous apps extend a franchise without interacting directly with live TV output
ynchronous apps on companion screens are linked by theme to live/catch-up TV but are programatically unconnected
Source: ITV
Program control or interaction from second screen Overlaid information feeds Game extensions etc
Synchronous apps are connected by theme, time and application execution code with live/catch-up TV viewing
Source: AT&T, ITV
Telecoms operators
Web retailers Music distributors
Newspaper companies
Social media
Agenda
What is Connected TV?
Market dynamics and changes in the value chain Issues arising:
The media industry is moving from vertical silos towards horizontal structures
Traditional content market
Traditional Future content IP-basedevolution market
Rights holders
Production Radio Distribution
Aggregation
Consumption
Increasingly integrated multiplatform production, aggregation, distribution and consumption
Consumption
Vertical silos with dedicated, single format production and distribution processes
Proliferation of content and devices will fragment audiences and intensify competition in aggregation
Rights holders Production Distribution Aggregation Consumption
UGC and low cost means of production will create an abundance of content choice. Rights owners for scarce and branded content should benefit from broader distribution. Medium sized TV producers may well suffer. Production costs will rise as the number of target device types increases and the complexity of content rises Distribution - wireless and wired will become a commodity posing few barriers to entry Broadcasters, STB OEMs, TV manufacturers, platform operators and web players will all seek to be the default screen of choice. Branding, discoverability and usability will be key to success. Multiple screens, devices, and content choices will fragment audiences and drive down revenues
Agenda
What is Connected TV?
Market dynamics and changes in the value chain Issues arising
1. 2. 3. 4. 5.
Who owns the screen and, hence, the consumer? Can TV revenue levels be maintained? The impact on production and distribution costs Liability, privacy and consumer protection What future linear TV?
Fetch TV
Source: IP Vision
Source: theconnectedset.tv
default choices for consumers? Will YouView, Google, Apple, Sky and Virgin be the key power brokers?
How will content owners ensure they have primary
games console manufacturer to ensure iPlayer is one of the nine apps on the front page? Will EPG regulations on placement of PSB apps apply? How will smaller content aggregators afford the costs of being on all major platforms?
and the challenge for content creators and aggregators to capture audience share will rise
Presented with this level of choice, will audiences
coalesce around existing channel brands or fragment across multiple channels and device types? Who will be seen as the TV providers of the future?
The BBC, ITV, UK TV? Sky, Virgin, BT? Apple, Samsung, Sony? Hulu, HBO, Disney, Endemol? Roku, Vudo, Fetch TV? Google/YouTube, Amazon/Lovefilm, Netflix? other, yet to be invented, content aggregators?
22.8m customers
Netflix charge $15 per month vs Comcast - $71 per month
New revenue models are likely to see less revenue flowing back to content creators
In a connected TV, environment the opportunity to build and
falling, and competition from other device manufacturers (e.g. Apple, Google OEMs)will increase Platform operators will have to work hard to justify premiums to their users
Platform owners/device vendors have the opportunity to
control on the consumer device how channels are composed and presented, and how advertising is rendered on the device
This may result in advertising revenue being lost to broadcasters
3: The cost of developing and deploying catchup services is already significant and its rising
The BBC supports around 40 platforms on iPlayer Set up costs estimated at >500k per stream
Producing multi-platform catch-up TV
Reformat Transcode Video
Multiple audio & video codecs and playout environments Different screen size, resolutions, browsers, i/o controls, DRM systems etc. Broadcast TV
Flash WMV
Windows Explorer
Sony PS3, Xbox, Wii Safari, Firefox iPhone/iTouch Nokia N95, ..etc Virgin STB BT Vision
H.264
MPEG2/4 Quicktime Silverlight
Production
Multiplatform play-out
Re-purpose Transcode
manufacturers secure volume growth through innovation in device feature set As previous plus processor Producing TV apps
Multiple code execution environments
Video variants
Java JavaScript Apps Flash iOS Meego Android
YouView (BT,TalkTalk)
Connected TVs PCs Mobile phones
Intermediate Archive
Distribution server
Creation
Rework
C++
etc
Android mobile evolution illustrates the challenge for program makers and TV app developers
Android OS releases (to Dec 10)
September 09: v1.6 February 09: v1.1 April 09: v1.5 October 09: v2.0
2008
Source: Google
2009
2010
2011
Deployment costs
In the last five years, original content spend by the top five
under pressure
Distribution costs will rise in absolute terms and aggregators
look to service an increasing range of device types As a result, profitability will fall as distribution costs consume an increasing proportion of falling production budgets
the same time as the television broadcast without the broadcaster's consent. The broadcast playout signal (video and sound) could be altered in transmission or on the device itself without an active decision by the viewer or rights owners. How will platform owners/device manufacturers: Protect against viruses, malware or copyright infringement? Prevent access to applications or sites that link viewers to pirate websites ? Prevent exploitation of the broadcasters programmes and audiences by third parties? Protect children from exposure to inappropriate content? What procedures will be put in place for removal of those widgets or
applications that appear to facilitate access to pirated content? Who will gather customer data and how will that data be protected?
It is not clear how existing legal and regulatory frameworks apply to connected TV
Rights owners and platform operators are seeking to
directive and enforcement of contractual obligations by rights-holders Protection against illegal distribution of content Protection of the integrity of the broadcast signal, including the right to commercialise the screen Clarity over data ownership and liability should a third party partner or independent vendor breach data protection regulation.
The ability or otherwise to secure those legal
know it will be with us for some time The key issue, however, is that control over content presentation is moving from the broadcaster to the users device
Platform owners have the power to control how broadcasters' linear
and non-linear programmes and services are presented on EPGs and in search results
The implications of this are: EPGs will go backwards as well as forwards in time +1 channels will disappear Channels presented on EPGs will be virtual channels where
programs are streamed on demand when selected by the user either from the cloud or a local cache
Within ten years, we expect that only the PSBs and major (top 3)
Conclusions [1/2]
Connected TV represents a major revolution in the TV
manufacturers and platform owners Increasing competition at the device/platform level is likely to drive costs up and depress revenues for platform owners and content producers
Conclusions [2/2]
Securing content rights and protecting consumers in
and regulatory frameworks can be both applied and enforced in a trans-national connected TV environment
The underlying economics of IP and local storage
suggests linear broadcast TV as we know it will have a limited role in the future The storm is coming be prepared
For advice on Connected TV issues impacting your business, contact mike.grant@caruventures.com +44 7785 227475 Sign up for my blog at www.caruventures.com/Caru/Blog/Blog.html Follow me on Twitter @caruventures Join my panel discussions on Connected TV themes at: The Open Mobile Summit, London, 8th-9th June 2011 www.openmobilesummit.com International Broadcasting Conference, Amsterdam, 8th 13th September 2011 www.ibc.org