A PRESENTATION ON MARKETING- AN ETHICAL APPROCH

PRESENTED BY INDRANILADAS ROLL-10 SEC-A

ETHICS AND SOCIAL RESPONSIBILITY IN MARKETING

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1. What are ethics? A: Ethics are the moral principles and values that govern the actions and decisions of an individual or group. They serve as guidelines on how to act rightly and justly when faced with moral dilemmas.
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Code of Ethics

A code of ethics is a formal statement of ethical principles and rules of conduct.

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Social criticism of marketing

Marketings Impact on Individual Consumers
High Prices High costs of distribution High advertising and promotion costs

Continued
Marketings Impact on Other Businesses
Acquisitions of competitors Marketing practices that create barriers to entry Unfair competitive marketing practices

Citizen and public action to regulate marketing

Environmentalism
An organized movement of concerned citizens, businesses and government agencies to protect and improve peoples living environment
Environmental Sustainability
Pollution prevention New environmental technology Sustainability vision

Continued
Public Actions to Regulate Marketing
Major legal issues affect every area of marketing management, including:
Selling and advertising decisions Channel decisions Product decisions Packaging decisions Price decisions Competitive reaction decisions

Business actions towards socially responsible marketing Customer-Oriented Marketing:

Companies view and organize their marketing activities from the consumers point of view.

Innovative Marketing:
Companies s eek real product and marketing improvements.

Sense-of-Mission Marketing:
Companies define their mission in broad social terms, rather than in narrow product terms.

Business actions towards socially responsible marketing

Value Marketing:
Companies put most of their resources into valuebuilding marketing investments.

Societal Marketing:
Companies make marketing decisions by considering consumers wants, the companys requirements, consumers long-run interests, and societys long-run interests.

UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING Concepts of Social Responsibility

Profit Responsibility Stakeholder Responsibility Societal Responsibility
Green Marketing ISO 14000

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What is meant by social responsibility? Social responsibility means that organizations are a part of a larger society and are accountable to that society for their actions.

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Social Responsibility

Social responsibility means that organizations are a part of a larger society and are accountable to that society for their actions.

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Green Marketing

Green marketing consists of marketing efforts to produce, promote, and reclaim environmentally sensitive products.

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ISO 14000

ISO 14000 consists of worldwide standards for environmental quality and green marketing practices developed by the International Standards Organization (ISO).

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Sustainable Development

Sustainable development involves conducting business in a way that protects the natural environment while making economic progress.

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THANK YOU