STUDY ON ADVERTISING AGENCY

PRESENTED BY, satish verma

INTRODUCTION TO ADVERTISING
The American Marketing Association Chicago defines Advertising as ''ANY PAID FORM OF NON PERSONAL PRESENTATION AND PROMOTION OF GOODS,IDEAS AND SERVICES BY AN IDENTIFIED SPONSOR'' Any formA sign, a symbol, an ad message in a magazine or a newspaper, a commercial on a radio or television, a message on a billboard, poster or a banner.

Non personalAdvertising is a mass business , it is not aimed at a particular person or group.

Goods,services,ideas for actionAdvertising communicates information about goods ,ideas and services Openly paid for by an identified sponsorAdvertising is a paid form of communication. The sponsor is identified by the company's name, brand name or both.

ADVERTISING AS A MASS COMMUNICATION TOOL

Advertising always infers a MESSAGE, a Message in advertising is conveyed through Communication Message is an integral part of advertising and communication The message is delivered from the sender to the receiver

Communication Model Of Advertising

 Sender Company , firm , Encoder or a producer of goods idea or services Advertising agency Creative agent, service provider, represents their clients , makes ad Media Electronic , Print etc Message information about the product Noise Disturbance in effective communication Feedback Responses of the receiver Receiver/Customer Decoder

ADVERTISING AGENCY-INTRODUCTION
Advertising agencies are independent entities that streamline the Advertising Industry.

As a service provider, an Advertising Agency takes up the important task of representing its clients to their Target audience in an innovative and effective manner.
This can range from creating a single ad or a series of ads, spread across different media vehicles in the form of advertising campaigns that meet the client's budget, requirements and short / long term objectives. Clients of ad agencies can be divided mainly into 3 groups Manufacturers and service providers (ex. Bank of America) Trade resellers( wholesalers ,retailers etc..) Government and social org. and NGOs

DEFINITION OF AN ADVERTISING AGENCY

The American Association of Advertising Agencies defines ad agencies as An independent business organization composed of creative and business people who develop, prepare and place advertising media for sellers for their goods and services .

Meaning of Advertising Agency

An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients . An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce an advertising campaign

HISTORY OF ADVERTISING AGENCIES

First ad agency started in America as a space broker by Volney B. Palmer, in Philadelphia in 1841. This agency placed ads produced by its clients in various newspapers. Palmers ads were the first whose typeface and fonts were distinct from the text of the publication and from that of other advertisements. His use of larger distinctive fonts caused a sensation . In 1864, William James Carlton began selling advertising space in religious magazines. James Walter Thompson joined this firm in 1868. Thompson rapidly became their best salesman, purchasing the company in 1877 and renaming it the James Walter Thompson Company, which today is the oldest American advertising agency . Thompson hired writers and artists to form the first known Creative Department in an advertising agency. He is credited as the "father of modern magazine advertising" in the US. Presently, Madison Square based in New York is the hub of many large advertising agencies

Hierarchy of an Advertising agency

Ad Agency s Focus

ROLE OF ADVERTISING AGENCY

Offers specialized knowledge, skills and experience . Understands consumer psychology and acts there upon Aims at producing an effective advertising campaign . Comprises of professional writers , artists , media experts, researchers , TV producers , account executives etc Works together to fulfill advertisers requirements of ad campaign Develops ad plans and strategies Provides a platform for the dissemination of information and awareness among the people about the product , idea or a service.

FUNCTIONS OF ADVERTISING AGENCY

The advertising agencies plan, prepare and place ads in

the media.
To work alongside the clients to develop and sustain the brands that they mutually serve . Consumer understanding and insight and through creative and media delivery skills to provide best advice and best execution for advertising . The role of advertising and the advertising agency is to help effect this transformation from product or service to brand by clearly positioning the offering to the consumer Advertising agency communicates the brands personality to the target audience Makes consumer connection with their clients and media .

FUNCTIONS OF ADVERTISING AGENCIES

Talent & Creative productions Provider of talent, innovations and uniqueness. The creative efforts of the art director, the detailed analysis of the research director and the political understanding of the campaign director, are just a few examples of the many abilities of Ad Agency personal have to offer. information collected from the client and through research and designing communication material in the form of advertisements and other publicity material Information collection from the client ,research and designing communication material in the form of advertisements and other publicity material . Research: The second function of an Ad agency is research. In order to distribute the message to the public successfully, the agency must first know all that it can about the product . Distribution & Media planning-decide what type of message you will create for the company and what media will be most helpful in sending this message to the public. Monitoring Feedback -By monitoring consumer feedback, a decision on whether to revise the message, the medium, the target audience or all of them can be made

TYPES OF ADVERTISING AGENCIES

Limited-Service Advertising Agencies -Some advertising agencies limit the amount and kind of service they offer. Such agencies usually offer only one or two of the basic services Specialist Advertising Agencies -In addition to the full-service, general-line advertising agencies, there are also agencies that specialize in particular kinds of advertising: recruitment, help-wanted, medical, classified, industrial, financial, direct-response, retail, yellow pages, theatrical/entertainment, investment, travel, and so on. In-House Advertising Agencies Some advertisers believe that they can provide such advertising services to themselves at a lower cost than would be charged by an outside agency Interactive agencies Interactive agencies may differentiate themselves by offering a mix of web design/development, search engine marketing, internet advertising/marketing, or e-business/ecommerce consulting. Search engine agencies Lately, pay per click (PPC) and search engine optimization (SEO) firms have been classified by some as 'agencies' because they create media and implement media purchases of text based (or image based, in some instances of search marketing) ads Social media agencies- Social media agencies specialize in promotion of brands in the various social media platforms like blogs, social networking sites, Q&A sites, discussion forums, microblogs etc Healthcare communications agencies- Healthcare communications agencies specialize in strategic communications and marketing services for the Healthcare and Life Science industries. Medical education agencies-Medical education agencies specialize in creating educational content for the Healthcare and Life Science industries.

BRANCHES OR DEPARTMENTS WITHIN AN AD AGENCY

Client Service The success of an ad agency depends on the quality of its customer relations . A client service manager is in charge of keeping the customers satisfied and loyal. Creative Department -The people who create the actual ads form the core of an advertising agency. Modern advertising agencies usually form their employee with several years of experience . copywriters and art directors into creative teams. Creative teams may be permanent partnerships or formed on a project-by-project basis. The art director and copywriter report to a creative director, usually a creative Account Services -The account executives need to be sufficiently aware of the clients needs and desires that can be instructed to the agencys personnel and should get approval from the clients on the agencys recommendations to the clients. Creativity and marketing acumen are the needed area of the client service people. They work closely with the specialists in each field. The account manager will develop a creative brief, usually about a page that gives direction to the creative team Media Services -The media services department may not be so well known, but its employees are the people who have contacts with the suppliers of various creative media. Production The production department, in essence, ensures the TV commercial or print ad, etc., gets produced. They are responsible for contracting external vendors (directors and production companies in the case of TV commercials; photographers and design studios in the case of the print advertising or direct mailers). Other departments and personnel- In small agencies, employees may do both creative and account service work. Larger agencies attract people who specialize in one or the other, and indeed include a number of people in specialized positions: production work, Internet advertising, planning, or research .

PEOPLE WHO WORK WITHIN AN AD AGENCY Account Executive- He is a key person in ad agency . He is called an Account Director . He is a member of the Board and a link between a client and his staff . Copywriters- They are the wordsmiths who do the wording of an ad. They are bright and talented. They have a flair for language. They contribute to the theme of an advertisement. Creation of successful copies for different clients establishes them in this field.

Visualisers These are artists who put on paper what has been thought out by the copywriter. They design the ad.

PEOPLE WHO WORK WITHIN AD AGENCY Creative Director- He co-ordinates the copywriting and designing . He is a senior professional who is seasoned in an existing ad agency set-up to take on this mantle. Production Department- Persons of diverse talents like printing technology, DTP, photography , typography etcare involved here Media Planner He allocates the advertising budget amongst media . He selects the appropriate media and decides about its publication date. He receives the tear-off copies from the media when the ad is published. He is guided by the media research, which he undertakes .

PEOPLE WHO WORK WITHIN AD AGENCY Marketing Researchers Modern agencies are integrated set-ups . The provide a range of marketing services . Ancillary Services These are needed to produce /create advertisement, it involves studio service, photographic service , printing service , gift item producers . Freelancers- These are professionals who work independently and have a successful track record . They are copywriters, jingle singers, radio announcers ,artists , visualizer, technical writers etc

SOME POPULAR ADVERTISING AGENCIES

Advertising Companies Of India: Ogilvy and Mather: This is one of the leading advertising company in India. This organization believes that devotion to the brand defines the profile of their company. This company has offices across the globe. The objective of the company is to build brands. I t is a subsidiary of WPP Group plc. The headquarter of the company is in New York. J Walter Thompson India: One of the most popular company in the advertising industry is J Walter Thompson India. Their objective is to make advertising a part of the life of the consumers. This is also world's best advertising brand with about 200 offices in 90 countries. This company is the first one to introduce pioneer careers in ad for women's-appeal ads and also produced the first ever sponsored -TV program. Mudra Communication Pvt. Ltd: This is one of the renowned advertising company of India. This advertising organization was founded in the year 1980 at Mumbai. Recently the Ad company declared the addition of public relations, rural marketing, events etc. The head office of the company is in Bombay Area.

SOME POPULAR ADVERTISING AGENCIES

FCB-Ulka Advertising Ltd: One of the best company in India in the advertising arena is FCB-Ulka Advertising Ltd. In US ,this advertising company ranks third and tenth in the world having about 188 offices in 102 countries. Their aim is to reflect the needs of the brand and not the personality of the brand. It has about 500 professionals and no prima donnas. Re-diffusion-DY&R: This Advertising company of India has made a benchmark in the field of creativity. India's 5th largest advertising company is Rediffusion. This advertising agency offers a wide array of integrated pr services for external and internal communications. The primary strength of the company lies in the media relations. McCann-Erickson India Ltd: The prominent name among the best advertising companies of India is McCann-Erickson India Ltd. They define work in relation to the impact that advertising has on the lives of masses. The testimony of the company in which it firmly believes is the campaign of Coca -cola-'Thanda Matlab Coca Cola'.

JAMES WALTER THOMPSON ADVERTISING AGENCY

AN INTENSIVE STUDY ON JWTC INTRODUCTION

J. Walter Thompson Company, doing business as JWT, is a leading advertising agency in the US and is the fourth-largest full-service network in the world. It provides creative ad development, campaign management, and strategic planning services to its clients such as as Ford, Kimberly-Clark, and Shell etc... JWT also offers brand development and specialized marketing services, including customer relationship marketing, event marketing, and sponsorships. Its Digitaria unit provides digital and new media marketing services. JWT operates in almost 90 countries through more than 200 offices. Founded in 1864, it is one of the flagship agency networks of UK-based media conglomerate WPP. JWT is one of the largest advertising agencies in the United States and the fourth-biggest in the world. It is one of the key companies of Sir Martin Sorrell's WPP Group (NASDAQ:WPPGY) and is headquartered in New York. The global agency is led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the role in 1998.JWT was named Ad week magazine's 2009 "Global Agency of the Year." JWT's remit is to create stories people want to spend time with.

James Walter Thompson

HISTORY OF JWT
James Walter Thompson (28 October 184716 October 1928) was the namesake of the JWT advertising agency and a pioneer of many advertising techniques. William James Carlton had started selling advertising space in religious magazines. The agency was called Carlton and Smith.
The company grew out of one of the first advertising agencies, Carlton & Smith, established in 1864. Four years later William J. Carlton hired James Walter Thompson, age 20, as a bookkeeper. Thompson later became a solicitor of advertising and purchased the company from his employer in $800 in 1878. He renamed the agency after himself, and it was incorporated as J. Walter Thompson Co. in 1896. The agency soon became the exclusive buyer of advertising space in many American magazines and periodicals. This pioneering emphasis on magazine advertising proved highly profitable, and the company created the first account executives to supervise the advertising campaigns of specific customers. Under the leadership of Stanley Resor, who purchased the agency in 1916, J. Walter Thompson Co. pioneered a number of other advertising innovations, including the use of testimonials and fine photography in advertisements. Thompson hired writers and artists to form the first known Creative Department in an advertising agency. He is credited as the "father of modern magazine advertising" in the US. Thompson is responsible for some enduring brand images in popular culture, like the Rock of Gibraltar used for the Prudential Insurance Company. The company was acquired by WPP Group, a British Marketing Firm in 1987 and, in 2005, shortened its name to JWT J. Walter Thompson created the advertisements which first introduces numerous products to the American consumer. The Company's innovative methods included the sophisticated use of testimonial advertising, such as employing royalty and socialites in Pond's advertisements, and the use of photography in advertisements.

HISTORY
In 1916, having built a highly successful and renowned business over a period of 38 years, an aging Mr. Thompson sold out to a group of company officers, including his successor Stanley Resor. Resor quickly took the reins and consolidated the sprawling client list from hundreds to a more manageable number of accounts, keeping the most profitable ones. He built the J. Walter Thompson Company into the largest and most dominant agency in the industry by careful hiring, international expansion, and acquisition of quality accounts, a number of which - such as Ford and Kraft - still are major clients of J. Walter Thompson Company today. Resor remained President of the agency until he retired in 1955. J. Walter Thompson became a publicly-held corporation in 1969. Its international billings topped those from the United States for the first time in 1973. In 1980 the firm was reorganized to form a new holding company, JWT Group Inc., with J. Walter Thompson as the largest subsidiary. Other subsidiaries were advertising, public relations, and marketing firms which Thompson had acquired during the 1970s. In June 1987 JWT Group was merged with the British company WPP Group.

JWT
The advertising agency has a special portfolio which includes creativity, innovation, clients, case studies, awards, well-thought out leadership and talent. Clients perceive the agency as a resource of ideas which tell the brands story to the customer, dealing with market research. In this process, the agency includes innovative ideas. Soon he had set about making changes in the conduct of advertising: offering "full service" to clients, including the creation of ads as well as placing them in publications, and persuading the quality magazines of the day to include advertisements. Before long, Thompson was the exclusive agent for 30 noted periodicals, including Scribner's, Godey's Lady's Book, and The Century Illustrated. As a result of these achievements, Thompson is considered the father of magazine advertising in the U.S. Thompson opened offices in Chicago, Boston, Cincinnati, and London, the last of these making it one of the earliest U.S. agencies to do business abroad. He hired the people who became his successors and who later built JWT to industry dominance by the mid 20th century. In the 1880s Thompson began promoting his burgeoning agency in several ways. He created giveaway items such inkpots and pin boxes emblazoned with his company name . Also in the 1880s, Mr. Thompson initiated another promotional method: creating advertisements for the agency itself, known as "house advertisements."

Research ,client service creative. Production and media

To foster a scientific approach to advertising the Company established a Research Department and hired eminent academics. These professionals added a new dimension to marketing research as J. Walter Thompson applied motivational studies to advertising, initiated the use of scientific and medical findings as a basis for copy, and established the Consumer Panel composed of families whose buying habits where surveyed and the results supplied to clients. Client Service JWT The success of an ad agency depends on the quality of its customer relations . A client service manager is in charge of keeping the customers satisfied and loyal. Creative Department -. copywriters and art directors forms the creative teams of JWT. The art director and copywriter report to a creative director, Account Services -The account executives of JWT are spread throughout the world . They are n sufficiently aware of the clients needs and desires .The account manager develops a creative brief, usually about a page that gives direction to the creative team Media Services -The media services department of JWT is well know throughout the world, in its initial stages of development ,JTW was observed to maintain strong bonds with media in various programmes on radio ,TV print etc. Its employees are the people who have contacts with the suppliers of various creative media. Production The production department of JWT, ensures the TV commercial or print ad, etc., gets produced. They are responsible for contracting external vendors (directors and production companies in the case of TV commercials; photographers and design studios in the case of the print advertising or direct mailers).

Role To ensure that more people spend more time with our clients' brands. Purpose To create ideas that people want to spend some more time with. Belief The better the idea the more time people will spend with it. Categories Advertising Services creative digital full service global Interactive market research marketing Planning and research specialized communications strategic communications Total branding solutions across all communication trend spotting

JWT claims to be the first agency to

Build the first full-service advertising agency Create the first international network. Its London office opened in 1899.

By 1930, the agency had established offices in some 30 countries.

Pioneer ad careers for women. It hired the first female creative director in 1908. Create the first-ever testimonial ad (it was for Pond's Cold Cream), in 1925.

Invent the grilled cheese sandwich for its client Kraft in 1930.
Produce the first-ever TV commercial in 1939. Develop account planning in 1968.

Create the first advertisement in Second Life (Ford Argentina)

Be the first agency to create its own television Christmas special in 2009, Macy's "Yes, Virginia" (JWT New York) JWT's network has nearly 10,000 employees in more than 200 offices in over 90 countries, who serve over 1,200 clients.

JWT WORLDWIDE AND IN INDIA

JWT New York JWT New York is the headquarters of JWT Worldwide[16] as well as the largest of JWTs 200-plus offices, serving clients like Bloomberg, Cadbury, Diageo, DTC, HSBC, Johnson & Johnson, Nestl, Royal Caribbean and Schick, among others. In March 2010, David Eastman was named CEO JWT North America . He is also the worldwide digital director for JWT. Eastman's first acquisition was the full-service, award-winning digital shop Digitaria. The San-Diego based agency was acquired in August 2010. JWT INDIA JWT INDIA provides organizations with advertising, marketing and employee communications services. Measurement tools, consulting resources and strategic approaches are employed to put people in jobs and keep the workforce engaged. It has been operating actively in many parts of India like Delhi, Mumbai , Bangalore, Gurgaon etc

JWT Atlanta JWT's office in Atlanta opened in 1945, originally to serve Ford's Southeast dealer network. The office's reputation grew and it quickly became a selfsustaining, independently operating unit. In 2003, the Atlanta office expanded with the acquisition of the Bates Worldwide agency network by JWT parent WPP. Bates' Atlanta-based team, which focused primarily on clients in technology and B2B, joined together with the team at JWT. Today, the fullservice Atlanta office is led by staff from both of these original teams, including CEO Ridge White, who'd previously been with Bates, and Executive Creative Director Carl Warner, who hailed from JWT.

CLIENTS OF JWT
Clients of JWT include: Bayer Bloomberg Cadbury DTC Ford HSBC Huggies Johnson & Johnson Kellogg Kimberly-Clark Macy's Nestl Nokia Rolex Royal Caribbean Shell Tim Hortons Unilever United States Marine Corps Airtel PepsiCo

PRODUCT DEVELOPMENT DUE TO JWT EXAMPLES

PRODUCT- Slice Tagline: Slice Aamsutra Pure Mango Pleasure Creative Agency: JWT Year: 2008 The passion of mangoes has been leveraged with Aamsutra, an attempt to derive the same kind of pleasure from the drink that one gets from real mangoes. A mangos seasonality makes it aspirational and it is obvious for the fruit heritage to filter into the brand. As fun and frolic have been associated with mango drink advertising forever, Slice thought of introducing the sensuality element of mangoes. The sensual positioning (which is often a chocolate/liquor brands territory) for Aamsutra is different from the rest as they have taken the mango association beyond kids plucking it from trees, having made Slice a brand for pleasure seekers something unexplored by other brands. Slice brought Katrina Kaif on board, making her the first star to endorse the brand. Kaif has lent style to the brand, which was required for the creative needs of the concept of indulgence. JWT viewed the opportunity to disrupt the category codes and reposition Slice as an indulgent mango drink for adults, which gives one nothing but pure pleasure.

PRODUCT : Kurkures Desi Crunch- Punjabi Kadhai Masala Savour Tag line: Tedha hai Par mera hai Agency: JWT Exec Creative Director: Anuja Chauhan Art director: Director: Production house: Year: 2010 The tedha hai par mera hai proposition has been extended to the all new Kurkure Funjabi Kadhai Masala, which is inspired by the food culture. And the dildaar fun spirit of Punjab. Rajma is considered to be a popular, special occasion, family together food, a factor which the ad plays on to the hilt. Tastes good, looks good, works good. The idea is to bring yet another smile to everybody through this campaign by jwt. It has become one of Indias most loved snack food brands and created a new category of tea time snacks. Its become a lovable family brand, examining Indian traditions with a perspective that is new and different. The purely Indian outlook and taste has helped it make a mark on the minds of the consumer. Pitching the product on the health platform has also helped Kurkure, thus now on, it will be less about flavors and more about ingredients. Abhishek Misra Abhijit Chaudhari Blackmagic Motion Pictures

Product Development by JWT Client -PEPSICO

ABOUT PEPSICO PepsiCo is a world leader in convenience foods and beverages, Its world renowned brands are available in nearly 200 countries and territories. PepsiCo entered India in 1989 and has grown to become the countrys largest selling food and beverage companies. PepsiCo India has invested more than U.S $700 Million since the company was established in the country in 1989.

PepsiCos Profile
Revenue in 2007 was more than $39 billion Share in Indian carbonated soft drink market it has more than 185,000 employees across the world Provides employment It has 43 bottling plants in India

Recent Developments in Pepsi Campaign

Yeh dill Mange more! Bubbly campaign Yeh hai Youngistaan meri jaan!

Brand Image of Pepsi

Pepsi is a brand that every person can relate to especially the youngsters.

Pepsis brand image is cool , lively, refreshing ,trendy and vibrant.

Pepsi has always been the youths soul mate, reflecting youth passions and giving voice to the youths point of view. The brand has always brought to life current youth sentiment. In 2008, Pepsi introduced the concept of Youngistaan. Within 2 years, Youngistaan has become a term that encapsulates todays youth and is used all across to identify them. The 2010 campaign of Pepsi celebrates the spirit of Youngistaan - the audacious self belief that the youth of today live their lives by. The confidence with which today's smart, young, spontaneous youngsters overcome obstacles or conventions that come in their way, and achieve what they want!

Advertising Strategy of Pepsi

Pepsi is targeted mostly towards teens and young adults. The advertising strategies are amended based on the changing targets interests. The ad strategies are cool, attractive and creative and has the elements like music sports and bollywood

Youngistaan ka Wow!
The new baseline -Youngistaan ka WOW really underlines the fact that today's Youngistaanis refresh and surprise the world with their new thoughts and smart acts, acts that just make the world around them go 'WOW'! In the words of Hari Krishnan, Vice President, JWT, "Youngistaan Ka WOW stands for two things: firstly, the refreshment and magic of Pepsi the cola, which makes Pepsi WOW and is the most loved cola for the youth. Secondly, the audacious self belief of the youth that helps them overcome obstacles/conventions and create a WOW."

About Youngistan

This Advertising campaign was taken up by James Walter Thompson Advertising agency in 2007 and has still left its impression. This ad has two new celebrities Ranbir Kapoor and Deepika Padukone along with Shah Rukh Khan, the brand ambassador of PepsiCo India. Youngistan is a new term describing the GenNext attitude and wants

MARKET SEGMENTATION
DEMOGRAPHICS- The Campaign targets teens and young adults of metros and cities PSYCHOGRAPHICS The Campaign focuses on capturing the attention of todays youth based on their personality, lifestyle and attitude through the advertisements

PLACEMENT OF THE CAMPAIGN

The campaign was first launched on T.V then on radio, outdoor ,web ,wireless platforms and websites

ADVERTISING AGENCY FOR YOUNGISTAN

JAMES WALTER THOMPSON , ranks as the largest advertising agency brand in the U.S and as the fourthlargest full service network in the world. It was the first agency to be associated with anthropology and the study of consumer behavior.

Results Due to JWTs Pepsi campaign

JWT Helped Pepsi in broadening product line and outstanding reputation.. Generation of revenues and increasing market share.

Great brands, strong distribution, innovative capabilities.

Sales increased ,PepsiCo sells three products through the same distribution channel. For example, combining the production capabilities of Pepsi, Gatorade and Tropicana Expansion of Food division nationally and internationally. Noncarbonated drinks are the fastest-growing part of the industry therefore good ad of JWT ensured Pepsis pride and sustenance There are increasing trend toward healthy foods. Focus on most important customer trend - "Convenience

CONCLUSION
Since the agency's founding in 1864, passion for innovation has led JWT to invent copy and layouts, pioneer ad careers for women, produce the first sponsored TV program, develop account planning and forge the first international network. Its legacy is one of spotting the seismic shifts on the horizon and moving in with well-packaged solutions that clients can buy and use even today. Today, JWT's ultimate goal is to embrace the empowered consumer - one who can opt out of commercials, self-publish on the web and download music anytime - and entice him or her to spend time with its clients' brands through big medianeutral marketing ideas. Therefore advertising agencies plays a vital role in making the people aware of the products ideas and services available in the market and provides the best service and satisfaction to their clients by informing, persuading, innovating, entertaining, integrating all the segments of the world.

THANK YOU