TIMES OF INDIA

A PROJECT REPORT ON WOMENS PREFERENCE TOWARD MAGAZINES

PREPARED BY HARDIK R PATEL

Source: MEDIA RESEARCH USERS COUNCIL (MRUC)

Performance of News paper

TOP 10 ENGLISH DAILIES
RANK 1 2 3 4 5 6 7 8 9 NEWSPAPER The Times of India Hindustan Times The Hindu The Telegraph Deccan Chronicle The Economic Times Mid-Day The New Indian Express Mumbai Mirror IRS 2008 ROUND 1 136.41 63.46 55.51 30.38 30.28 20.11 17.64 19.77 15.91 IRS 2009 ROUND 1 133.32 63.47 52.76 29.7 28.23 20.06 15.83 15.66 15.57 14.89

10 Daily News & Analysis 13.11 (ALL FIGURES ARE IN LAKHS)

HISTORY OF TIMES OF INDIA

1838: The first edition appears on November 3, 1838 known as The Bombay Times and Journal Of Commerce. The issue was published twice a week 1892: T.J.Bennett becomes the editor and enters into a partnership with F.M.Coleman to form a joint stock company-Bennett Coleman & co. ltd. 1950: Navbharat Times launched. 1996: Times Of India carries its first colour photograph. Times Of India crosses 1 million mark circulations.

1998:

BCCL enters into music market with Times Music.

1999: The Times of India.com launched. BCCL enters into music retailing business with Planet M and radio broadcasting with Radio Mirchi

2004: Television business launched with the launch of a lifestyle and entertainment channel called ZOOM E Paper launched. 2006: TIMES NOW- TV news channel launched ET first newspaper available on cell phone

BUSINESS AREA
Bennett, Coleman & Co. Ltd Entertainment Network India Ltd Times Global Broadcasting Co. Ltd. World Wide Media Ltd.

PRODUCT PROFILE

Print Media: Newspaper Magazines Journals Television Media Femina Miss India Brand Equity Quizzes Radio Channel: Radio Mirchi, the most hip and happening radio channel waves through cities like Ahmedabad, Delhi, Mumbai and Indore. Retailing: Planet M- the music retail store vibrantly unleashing books, CD ROMS and music outlet has its base in all 4 metropolitan cities.

BCCL PUBLICATIONS

THE TIMES OF INDIA

THE ECONOMIC TIMES

NAVBHARAT TIMES

SANDHYA TIMES

Magazine publication

MAJOR COMPETITORS

THE INDIAN EXPRESS : which also owns other newspapers in India such as the Financial Express, a newspaper focused on the Indian economy, stock markets, and fiscal policies. THE HINDU : The Hindu as the second highest read English Newspaper in India after The Times of India. SPORTSTAR FRONTLIN

INDIA TODAY GROUP BUSINESS TODAY COSMOPOILTAN

COMPARISON
PRODUCTS COMPITITOR

Femina (English):-1400 Femina (Hindi) :-600

Womens Era:-400 Savi:-240 Cosmo:-100 New Women:-300 Gruhashobha:-1400 Stardust:-300 Cine Blists:-140 Overdrive:-150 Autodrive:-210

FilmFare:-

1000

Top Gear:-

200

Paper Circulation in baroda:

The Times Of India:-42000 The economic Times:-6000 The Indian Express:-3800 Business standard :-1600 Gujarat samachar:-95000 Sandesh:-70000 Divya Bhaskar75000

Departments of TOI in Baroda Branch

EDITORIAL DEPARTMENT RESPONSE DEPARTMENT SYSTEMS DEPARTMENT RMD DEPARTMENT
(Result and Market development department)

FUNCTIONS OF THE DEPARTMENT

Sales and market development Dispatch Billing and accounts Promotion and publicity Subscription

OBJECTES

I conducted a survey on 50 respondents as my sample size and I had to promote Femina, Film fare, Grazia, Hello, Top gear, good homes and Economist magazines and get subscriptions of these magazines and collected information from and after collecting the data, I did analysis of the data and found out the results of the survey.

STRATEGY:

Door to door calling. Telephonic calling. Beauty parlors. Hair saloons Hospital. Fashion designing firms or design institutes Offices. Advertising firms

METHODOLOGY

TARGET AREA TECHNIQUE OF DATA COLLECTION DATA COLLECTION SOURCE DATA COLLECTION TOOLS

ANALYSIS OF DATA

WEEKLY ACHIVEMENTS
Weeks 1 2 3 4 5 6 7 8 Date 19/05 to 26/05 27/05 to 03/06 04/06 to 11/06 12/06 to 18/06 19/06 to 26/06 27/06 to 04/07 05/07 to 12/07 13/07 to 19/07 TOTAL No of Magazine 0 1 2 3 2 3 3 2 16 Amount Rs 0 Rs.240 Rs.840 Rs 1080 Rs. 480 Rs 720 Rs1080 Rs 720 Rs 5160

LIMITATIONS:

They prefer reading old issues of the magazines which are extremely low priced like Rs.10 to Rs.15 as compared to the cover price of Rs.40 or Rs.50 Time constraint is the main problem, since prospects are busy during the office hours Many customers were interested to subscribe if the magazines were in hindi or gujarati. some people subscribed last year but they did not get the delivery of magazines at time and that is the reason they did not showed the interest in subscribing it for second time Being interns were a disadvantage as customers thought that we will not take responsibility of any problems after our internships are over.

Graph showing the purchasers of women related magazines.

FEMINA : 15 GRUSHOBHA: 5 COSMOPOILTAN :6 WOMENS ERA :20 OTHERS:4

(TOTAL SAMPLE NO:50 )

Graph showing purchasers of film related magazines.

FILMFARE: 25 STARDUST: 16 CINEBLITZ: 09

(TOTAL SAMPLE NO:50 )

Graph showing sectorial distribution of magazines

RESIDENTIAL: 48 % 28% BOUTIQUES: 6% PARLOURS& SALOONS: OTHERS : 18

[All the data in the percentage (%)]

Graph showing the work status of chief wage earner of the surveyed families.
EMPLOYED: 34% PROFESSIONAL:14% BUSINESS:52%

[All the data in the percentage (%)]

FINDINGS

In Femina, majority of the respondents likes to read columns on beauty tips, fashion & style and health People preferred general magazines and business related magazines more then other magazines because a general magazine covers all aspects. I found that age group between 21 to 30 prefers to read these type of magazines only in English. Many of the respondents have given answer that they can easily get information provided in such magazines from the television itself, so they do not feel worth to spend money for magazines. I found that the business women preferred to read magazines like Femina, Grazia and such fashion related magazines.

RECOMMENDATIONS AND SUGGESTIONS

Many of the Femina readers have shown their interest in reading about personality development, stress management, etc. Many of the respondents have suggested to reduce the portion of advertisements in the magazines because that reduces the important contents to be read in the magazines. Many customers have complained that they are not receiving their copies of magazines on time During my survey, many readers have suggested that they would like to read more about Hollywood in Filmfare magazine

CONCLUSION:
I learnt as to how corporate works. During my training I learned how to interact with customer, how to convince them and how to solve the queries of customers The company has made a very strong image in the minds of upper middle class and that is the reason I found that by just speaking out the name of company many people gave me a warm welcome and I easily got the door entry. Also I came to know that customers are highly attracted by gifts and other things.

THANK YOU