Welcome to China

Amazing China

 Ice cream was invented in China around 2000 B.C The oldest piece of paper in the world was found in China and dates back to the second or first century B.C The silk secret. Anyone who gave the secret away could be killed Concubinage has been practiced throughout Chinese history, primarily by wealthy men who could afford it. Chinese emperors had large harems with hundreds of concubines During the first half the twentieth century, Shanghai was the only port in the world to accept Jews fleeing the Holocaust without an entry visa Red symbolizes happiness for the Chinese and is commonly used at Chinese festivals and other happy occasions such as birthdays and weddings

LOCATION OF CHINA

Fourth largest country in the world (after Russia, Canada, and the U.S.). It has an area of 3,719,275 square miles and its borders with other countries total more than 117,445 miles. Approximately 5,000 islands lie off the Chinese coast

CHINESE INDUSTRY

CHINA POPULATION DENSITY

SLEPT W Analysis

Social
The Name China is derived from the name of the Qin (pronounced chin) dynasty.

Is Officially An Atheist State The Longest Continuous Civilization. The Worlds Longest Continuously Used Written Language

Ping-Pong Is One Of The Most Popular Games In China, But It Was Not Invented In China. The Game Originated In Britain

Culture
56 distinct recognized ethnic groups in China The pre-eminent ethnic group is the Han Chinese The ancient written standard was classical Chinese. Was mostly reserved for scholars and intellectuals which forms the "top" class of the society called "shi da fu ()

First Major Well-documented Flowering Of Chinese Music Was For The Qin During The Tang Dynasty

One of the main birth places of eastern martial arts.

Overwhelmingly large variety in chinese cuisine

Legal
Constitution was framed on 4th December 1982, frequently amended, most recent in 2004 There is a hierarchy within the court structure from the top down: The Supreme Peoples Courts, The Higher Peoples Courts (31), The Intermediate Peoples Courts (376) The Basic Peoples Courts(3000) Civil Law Influenced By Soviet And Continental European Civil Law Systems Legislature Retains Power To Interpret Statutes Constitution Ambiguous On Judicial Review Of Legislation

Economy
GDP: $5.878 trillion (official exchange rate) Per Capita GDP $7,600 GDP real growth rate 10.3%

GDP Composition: Agriculture: 10.2% Industries: 46.9% Services: 43%

Agricultural Products: Rice, Wheat, Potatoes, Corn, Peanuts, Tea, Barley; Pork; Fish

Industries: Mining And Ore Processing, Machine Building; Textiles And Apparel; Petroleum; Cement; Chemicals; Fertilizers; Consumer Products, Food Processing; Transportation Equipment, Telecommunications Equipment

Political

Founding Father Of China- Dr. Sun Yat-Sen

Single-party Socialist Republic

Primary Organs Of State Power Are The National People's Congress (NPC), The President (The Head Of State), And The State Council Under the Chinese constitution, the NPC is the highest organ of state power in China. The State Council (50) directly oversees the various subordinate People's Governments in the provinces,

President Of China -Hu Jintao Prime Minister-wen Jiabao

Technology

China is investing in science and technology but lacks high standards and integrity
Diagram of a Ming dynasty mariner's compass

Import/ Assimilate/Reinnovate model is followed

Gifts Of China To The World Acupuncture Herbal Medicine. The Compass Gunpowder Papermaking Printing

China is making more competitive products but lacks true innovation

Handgun from the Yuan dynasty, 1300s.

W.T.O
December 11, 2001, China became a formal member of the World Trade Organization (WTO) Impact on economic institutions Lower tariffs for imports Foreign firms to sell directly More foreign competition Impact on Political institutions Progress towards Democracy Money and education leads to Democracy Global approach of top political leaders Impact on legal institutions Change in Commercial Laws Widespread Litigation Influence of culture and ethics removed

THE 7 Ps

ASHVIN Almond Oil

WHY? Benefits highlighted by traditional Chinese system of medicine Will appeal to pragmatic Chinese buyers Conservative Chinese sections can relate to it

VALUE PROPOSITION
A Natural, Low Cost Gateway To Innumerable Health Benefits

Eight Almonds A Day Makes You Brighter And Stronger

6 S+T
Sight Natural Golden color Smell Slight odour Simplicity of Use Easy to use Sense Warm feel

Snob Value Environment Friendly

Taste Nutty Taste

STANDARDS & SPECIFICATIONS

USP-United States Pharmacopeia

LINK I HAZARD

APEX BODY APPROVAL & 3RD PARTY INSPECTION

PRICE
Currency-Renminbi (Yuan) Trading Currency-USD Dollars Direct Quotation (1 USD Dollar =6.38798038 Yuan ) Alternate currency of Trading is Euro (1 Euro = 9.20571852 Yuan) Perceived Value Pricing Payment Terms-L/C, Western Union, MoneyGram Payment-100% advance

PLACE
CORPORATE OFFICE: Based in the business district of Guangzhou 1000-1500 sq feet office In bound office and personal staff REGIONAL OFFICES: Beijing Shanghai Hong Kong Shenzhen

11 Warehouses across the country

Shipping from Paradip, Orissa to Gaungzhou, Gaungdong

Packaging of product will be done in Guangzhou

PROMOTION OF THE PRODUCT

TARGET AUDIENCE
TYPES OF CUSTOMERS 60 50 40 30 20 10 0 Pragmatic type Commercial type Sociable type (functional aspects) Conservative type 11.7 3.6 33.9 50.8

Demographic : Blue Collared workers Psychographic : Pragmatic type Behavioural : functional aspects Geographic : Leaving the western region

Demographic :White collar workers Psychographic : commercialized type Behavioural : Go after brands Geographic : Majority in Coastal regions

BRANDING
Paper Box Packet Brand Name & Logo

Ashvin

Almond Oil

Ashvin
100

MEDIUM OF PROMOTION

Video Advertisement on Television Internet promotion Advertisement in Health Care & Trade magazines News Paper Advertising Exhibitions e.g. CIHIE (Chinese International Healthcare Industry Exhibition) Billboards Promoting to CMDA (Chinese Medical Doctor Association)

PACKAGING
BIODEGRADABLE: The packaging of the product is 100% recyclable plastic. High density polyethylene bottles, hence are widely accepted as import goods LOCAL AESTHETICS: Clear plastic packaging (transparent packaging) Sleek curvaceous bottles in middle. Preferred colors- Red , Green

LOCAL PACKAGING LAWS: General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ)

LABELING: Name of the product Product specifications Net content Name and address of Manufacturer and distributor Indication of production and expiry date . Country of origin Shelf life

Front

Made in India Best Before 6 Months Contains almond kernel oil For complains Please Contact at the number-086 98768685

Back

PEOPLE
CHINA OFFICE (PORTS): Manager- Indian Management Executives - Chinese SELECTION CRITERIA FOR IN COMPANY PERSONNEL: China Office: Managing Director-Indian Management executivesChinese Lawyer/ legal ConsultantChinese Sales Force -Chinese

SELECTION CRITERIA FOR INTERMEDIARIES Chief Resident Officer Agents Marketing Executives

POLICIES
SAD Go to market (GTM) strategy using direct selling and 3 rd party distribution approach 1 month inventory to be maintained as transit time is of 15 days.

SHIT

ASS

Video streaming on the website which shows various utilities of the products and way it is used.

WAG

No warranty or guarantee is provided on FMCG products. Product liability insurance is provided by the manufactures for the claim related to 1)Manufacturing defect 2)Design defect 3)Failure of warn/Marketing defect.

PLI

Bhavishya Salapuria Roll number-13

Shobhit Ehersa Roll number-43

Nimit Vishnani Roll number-30

(THANK YOU)
Section A Batch 2010-12

Anubhav Thapa Roll number-07

Gaurav Sinsinwar Roll number-58

Rohit DeSylva Roll number-37