SHIVAJIRAO S.

JONDHLE INSTITUTE OF MANAGEMENT SCIENCE & RESEARCH

SUMMER INTERNSHIP PROJECT ON
CHALLENGES IN ADOPTING IT IN MANUFACTURING SECTOR FOR (SMB)
SUBMITTED
Mr virendra patil (marketing HOD)

CHALLENGES IN ADOPTING IT IN MANUFACTURING SECTOR FOR (SMB) BY Mr. Harshad R. kadam

INTRODUCTION
Tata Consultancy Services Limited (TCS) is the world-leading information technology consulting, services, and business process outsourcing Organization that envisioned and pioneered the adoption of the flexible global business practices that today enable companies to operate More efficiently and produce more value.

Nirmal Datacomm Pvt. Ltd.

(Business partner of TATA Consultancy Services for Cloud service)
Nirmal Datacomm Private Limited is a leading Network Integrator providing End-to-End solutions based on advanced technologies. Founded in 1996, Nirmal Datacomm has been a dynamic and a quality conscious organization that thrives on continuous innovations and uncompromising excellence.

SMB (small and medium business) market

Small and Medium Businesses feel the desperate need for adopting IT, yet no single vendor solution seems to serve their plight. Does this call for an entirely different service model.

IT demand from SMB is growing. It is a market that is characteristically different

from large enterprises.

IT industry has seen this market attractive for niche solutions in hardware and

software.
the business needs of the SMB demand holistic partnership. With too many

options and very little in-house knowledge, the plight of SMBs is far from being met.
TCS, with 35 years of IT solutions experience and expertise in various verticals,

is making this happen by bringing IT as a Service catering to the needs of SMB.

 TCS brings IT solutions in each of these spaces, in a concerted way.

We call it IT on Tap because we provide one shop IT solutions that is rendered on demand.
The demand may be in terms of scalability with business expanding, or

in terms of new solutions as business adopt new operating models to evolve and compete.
Our managed services, mostly remotely hosted and administered,

relieve users from complexities of IT management.

By centralizing and standardizing solutions to multiple customers, we

are able to achieve cost advantage for the customer.

TCS-SMB Manufacturing solution

Success for a manufacturing firm comes from winning the game of

numbers, again and again. Its about getting the product.

Specifications right by understanding customer preferences. Its about

getting the pricing right by introducing cost efficiencies.

streamlining operations to control wastage and reduce the time-tomarket. Expanding manufacturing firms must also Monitor the

performance of multiple plants, numerous departments, processes, products and markets.

Designed a Manufacturing Solution based on industry R & D to cater to

the needs of rapidly growing manufacturing units.

Application Modules
Provides integrated suite of end-to-end comprehensive and cost-efficient business solution that helps to achieve competitive standards of cost, quality and product delivery by facilitating continuous innovation across the manufacturing value chain. Payroll Project Management (CRM) Finance and Accounting Document Management Intranet Management Messaging Online Presence Infrastructure- Hardware & Networks

Benefits
Streamlined procedures Better cash flows Reduce procurement costs Informed decision-making Higher revenues

Integrated end-to-end IT solution

Evolution of marketing
Marketing as we know it today began in the 1970's with the birth of the

"marketing orientation". During the first stage of capitalism business had a production orientation. Business was concerned with production, manufacturing, and efficiency issues.
By the mid 1950's a second stage emerged, the sales orientation stage.

Business's prime concern was to sell what it produced. By the early 1970's a third stage, the marketing orientation stage emerged as businesses came to realize that consumer needs and wants drove the whole process. Marketing research became important.
Businesses realized it was futile putting a lot of production and sales effort

into products that people did not want. Some commentators claim that we are now on the verge of a fourth stage, one of a personal marketing orientation.
They believe that the technology is available today to market to people on

an individual basis (see personalized marketing, permission marketing, and mass customization). They feel it is no longer necessary to think in broad aggregated terms like market segments or target markets.

Marketing Objectives
Your marketing objectives should be the means to

achieve your sales objectives. By working through your target market data and your market segment data, you should come up with marketing objectives that address every group.
Your marketing objectives should follow the

same rules as the sales objectives, and be measurable, quantifiable (meaning there is a specific number of some sort assigned to each one), and time specific.

Research Methodology
Manufacturing organizations operating in a globally competitive

environment face multiple challenges ,both operational and strategic.

A large product range coupled with multiple engineering changes

complicates the situation.

Manufacturers need to ensure that they manage these challenges in

terms of appropriate process planning, manufacturing data management and plant layout for efficiency in realizing the production of the companys product.
In addition, there is a need to drive efficiency into the manufacturing

value chain. Tata Consultancy Services (TCS), with its digital manufacturing solutions enables virtual validation for pre-production and production engineering activities, helping manufacturing organizations to reduce the product realization cycle time and improve manufacturing productivity.

 Finding and analysis

1) How many employee are there in organization?

Number of employee in organization? More than 500 75 More than 250 50 Less than 500 125 Total 250

2)What is turnover of the company?

Turnover of company?
More than 50cr 75 More than 100cr 50 Less than 50cr 125 Total 250

3)Which type of manufacturing is done in company?

Manufacturing Type? Discreet 125 Process 75 Make to Order 50 Total 250

4)Is the people are aware of tcs-ion ?

Are you aware about TCS-ION?

Yes 150 No 100 Total Observations 250

5)Which type of software is use by company?

Any ERP/Software in use? Yes 175 No 75 Total Observations 250

6) What are the Pain area of the company?

Remark/pain areas if any? inventory management

75 not integrated 125

outsourcing ERP
50

Total 250

7)Which company are interested to implement TCS-SMB software?

Interested in implementing TCS SMB Manufacturing Solution for Organization? 1 month 50 Total 250

2 months
75

3 months
125

Limitations of study
1.As the manufacturing companies are not so near to each other it is very difficult to gather an information at place. 2. They do not give an information on cold call by the fear of disclosing their information to their competitors. 3.Some time it finds IT head is not present or he is on holiday. 4.Some time IT head ask for an appointment which takes a long time for gathering proper information.

Suggestions / Recommendation
While working in manufacturing sector making a cold call before visiting is must but the executive should visit the concern person directly to have good communication and explain the solution in detail. Creating awareness about software is must for the organization in manufacturing sector; it can be done by WebEx, meeting or DEMO about TCS-ION in some manufacturing sector. Manufacturing area like Mahape, taloja, rabale, andheri, dombivli can be targeted since they are having good number of manufacturing sectors and excellent production system and give good revenue to MIDC area

The data which is collected regarding manufacturing sector should be more updated and valid because many companies are having junk data which makes the person confuse while working on it.
TCS concern person should explain the different between in-house software and integrated software to the manufacturing head or IT person to know the difference In manufacturing sector they should give some rights to owners because of manufacturing process. There can be any problem while working.

Conclusion
Manufacturers have come out of the latest economic cycle with increased awareness not only of the importance of inventory control, but also the importance of improving customer service and visibility into their operations. Wireless can be a key enabling technology for businesses seeking to improve information quality, reduce costs, increase revenues and improve customer service and responsiveness. Think Big wireless can and will alter virtually all businesses practices Start Small choose one functional area and then expand Move Fast control initial project scope to deliver rapid results Make Money eliminate waste and generate accounting verifiable Return on Investment (ROI) Now is the time to make wireless mobility solutions part of your short, medium and longterm IT

Infrastructure plans. By investing in wireless solutions today, you can position your company to take full advantage of the next big thing tomorrow.

Thank you!