By:Mohammed Asif Ram ji Agarwal Shafat Nazir Dar Pawan Yadav Yukti Yadav

Introduction
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The Nano from Tata Motors, Indias peoples car, started to be sold July in 2009
Applauded as the car almost equivalent to Fords T model in that the car was made affordable to the potential customers with lower income

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Jamshedji Tata
Ratan Tata Conglomerate

Multinational (85 countries and 6 continents)

Headquarter in Mumbai (India) Largest private group in India

 Tata Steel Corus Steel Tata Motors Tata Consultancy services Tata Technologies Tata Tea Titan Industries Tata Power Tata Communication Tata Tele Communication
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Tata Hotels
Tata Capital
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Tata Engineering and locomotive ltd, a train manufacturer was established in 1945. First automobile launched between 1954 and 1969. Produce Mercedes Benz trucks in collaboration with Daimler. After that it produced independently as Tata trucks.

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By the 1990s , Ist passenger SUVs are Tata Sierra and Tata Estate. In 1998, launched Indica. In 2002, launched Indigo. In 2005, launched Indias first indigenously developed mini truck, called the Tata Ace.

Introduction to the Tata Nano

The Car was envisioned by Ratan Tata.
Eco-friendly. Designed at Italys Institute of development. In India, Nanos factory was set up.. In Singur(West Bengal). Then Gujarat.

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Why Nano

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It was projected to be the least expensive production

car in the world. The standard version of the Nano was projected to sell for Rs. 100,000 (approximately US $2500,)not including delivery charges.

Description About Nano

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The car itself is expected to boost the Indian Economy,

create opportunities across India, as well as expand the Indian car market by 65%. Nano has been greatly appreciated by many sources and the media for its low cost and eco friendly initiatives which include compressed air as fuel and an electric version. Tata Group is expected to mass manufacture the Nano in very large quantities, particularly the electric version, and beside selling them in India, to also export them world wide.
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Passenger Vehicles
Maruti Udyog Hyundai Motors India Ltd. Tata Motors Honda Siel Cars India ltd.

Percentage of Market Share

52.2 19.2 16.6 4.4

Ford India Pvt. Ltd.

1.9
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Reactions About Nano

and also a proud one indeed. Rajesh Jejurikar, Managing Director, Mahindra and Renault's.
"I think it is a great thing for India because mobility is

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"It's a good historic moment for the Indian auto industry

giving new opportunities. I hope Tata drives to great success with the Rs one lakh car, but it is not included in our plan. Thomas Kuehl, Board Member, Skoda Auto India.
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What Makes Nano So Cheap?

The Tata Nano uses plastics and adhesives

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rather than welding. introducing the car with an artificially low price through govt-subsidies and tax-breaks, or using vertical-integration, or partially using inexpensive polymers.

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TARGET MARKET
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The low-cost car is clearly intended for the masses. For the family of four that would otherwise ride on a scooter, precariously balancing a tiny tot on the front and a baby on the wifes lap.

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TARGET MARKET
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For the first-time car buyer in India - a huge market

despite the increasing number of cars in the urban and semi-urban areas.

Its Also attract the small car buyers like Maruti 800.

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COMPETENCIES OF TATA NANO

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Pricing Strategy.
Export Expectation. Comfort Level.

Enthusiastic feedback.

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Weaknesses Of Tata Nano

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Less Safety Measures.

Less Comfort level.

Not Available in CNG Variant.

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SUGGESTIONS

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1. As people believes that NANO is peoples car, and will be affordable by common men which was a dream earlier for them. So the price should be kept stable in future with the increase in price of raw material. Otherwise it will be out of their reach and people believe in Mr. Ratan Tatas statement of- Promise is a promise.

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SUGGESTIONS
2. Tata should give exchange offer against a two/four wheeler so that those consumers can be easily converted to NANO users.

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3. Safety measures can be enhanced, because people consider it as their prime concern while purchasing.

4. An option for more customization should be available.

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