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PRESENTED BY
HRISIKESH MONDAL (SESSION 2010-2012) (REG. NO. 102510710013) (ROLL NO. 25100910034)
DSMS BUSINESS-SCHOOL,BIDHAN NAGAR (DURGAPUR) Prof. Sumanta Mukherjee Project Guide SHUBOJIT CHAKRABORTY Marketing Executive (TOPSEL TOYOTA)
Kirloskar Group and Toyota Motor Corporation, Toyota Kirloskar Motor Private Limited (TKM). Aims to play a major role in the development of the automotive industry and the creation of employment opportunities, not only through its dealer network, but also through the industries.
TKMs Vision . Contribute to Indian industry and economy through technology transfer, human resource development and vehicles that meet global standards at competitive price. Contribute to the overall growth for our business associates and the automobile industry. TKMs Mission mission is to design, manufacture and market automobiles in India and overseas while maintaining the high quality that meets global Toyota quality standards, to offer superior value and excellent after-sales service. We are dedicated to providing the highest possible level of value to customers, team members, communities and investors in India.
Distribution Network
Personal Selling
Individual Sales Corporate Sales Sales Presentations Fair and trade Shows
Direct Marketing
Catalogs Mailings Telemarketing
AND WANT . AFTER SELING CUSTUMER FEEDBACK. THE MARKETING STATERGY & PLANING OF TOYOYTA. HOW TO SATISFAY CUSTOMER AND CONSUMER.
Toyota 17%
Mahindra 2% Ford 3%
Maruti 41%
Honda 9%
Hyundai 17%
Tata 7%
1.5
0.5
0 AUTOMOBILE
Etios 1.5
Corolla 2.5
Innova 2
Camry 1.5
Prius 1
Fortunner 1.5
SATISFACTION
Satisfaction
Yes, 96.3 100
80
60 40 20
No, 3.7
90 80 70 60 50 40 30 20
10
0
Extremely Satisfied
Fairly Satisfied
Not Satisfied
Conclusion
Toyota is a most famous car industry in the world.
Toyota given a have most luxuries car and so much
comfort. Toyota have a most competitor like Mahindra , Honda, Ford but Toyota given a good service and safety of customer .
Suggestion
Competitors like Skoda is going to recently give a
facelift to their Octavia model which may possibly will result in increased sales for Octavia. So a proactive counter strategy should be readied before time. Honda Civic in the segment is not doing well; the strategy should be to attack its market share through aggressive comparison advertising with it. Manufacturing in India. Produced Low cost car .
QUESTION.?