TOURISM INDUSTRY IN INDIA

FAMOUS PLACES

FAMOUS PLACES

TOP 5 STATES VISITED BY FOREIGNERS

STATES TAMIL NADU MAHARASHTRA DELHI UTTAR PRADESH WEST BENGAL TOURISTS 20.3 LAKH 20 LAKH 19.6 LAKH 15.3 LAKH 11.8 LAKH

(Figures for 2009 from TOURISM MINISTRY)

STATES

TOP 10 STATES VISITED BY DOMESTIC TOURISTS

TOURISTS (IN CRORES) 15.75 13.48 11.58 3.27 2.56 2.37 2.31 2.19 2 1.59

ANDHRA PRADESH UTTAR PRADESH TAMIL NADU KARNATAKA RAJASTHAN MAHARASHTRA MADHYA PRADESH UTTARAKHAND WEST BENGAL GUJARAT

STRENGTHS

SWOT ANALYSIS

Country of rich heritage and traditions having a vast and varied history. Places of ancient civilization and settlements dating back to several centuries present in India. Unity in Diversity i.e.. Multicultural people staying together in the same country. One of the fastest growing economies of the world.

STRENGTHS (continued) Increasing literacy rate among the local people and improving infrastructure leading to increase in tourist visits.

India has been maintaining good and cordial relationship with different countries which helps the people of those countries to get the visas easily to visit India.

WEAKNESSES Inadequate standard hotels in the country leading to the problem of accommodation for the visiting tourists.
Lack Poor

of proper infrastructure.

health, lack of hygiene and proper sanitation among majority of people especially in the rural parts of the country.

WEAKNESSES (continued.) Incidents of local people harassing and torturing the visiting tourists especially the foreign tourists in different parts of the country.
Uneven

progress

OPPORTUNITY(IES) The upcoming Commonwealth Games 2010 in New Delhi will be the biggest ever event in Indias sporting history. International players of various sports from across the world will be coming to participate in CWG 2010. This will put India on the world map as a sporting nation having the capability to host a major sporting event.

OPPORTUNITY(IES) (continued.) Major boost for the Indian tourism industry since many foreign tourists will be coming for sightseeing and to witness the CWG 2010. Definitely, a major source of income for the Government (Approx. 1500 crores) .

THREATS Terrorism- Incidents like 26/11, 11/7 have an impact on the psyche of the visiting tourists. These incidents dramatically reduces the foreign tourist arrivals in India. The increasing Naxalite activities and constant Maoist attacks in the country is not helping the cause either.

THREATS (continued) Crime rates increasing in the country ranging from petty thefts to serious murder cases. Diseases in recent years such as Dengue, Chikungunya and Swine Flu are causing the tourists to stay away from visiting different parts of the country. Increasing competition from other exotic countries. Eg. Singapore, Hong Kong etc.

PROBLEMS FACED BY THE TOURISTS

Food Lack

problems plague the tourists .

of basic infrastructure and accommodations for tourists in rural areas of the country. especially western women get harassed by the local men making it unsafe for women and elderly tourists..

Women

Costly travel soaring fuel prices resulting in the increase of fares of flight and trains which are the main mode of transport for the tourists. in security and safety incidents of tout and harassment of tourists in some places. Gap between demand and supply of manpower.

Lapses

ATHITI DEVO BHAVA

A pioneer initiative by Ministry of Tourism, Government of India that will help tap into the full potential of tourism in India. A nation wide campaign that aims at sensitizing key stakeholders towards tourists, through a process of training and orientation.

 To change the attitude towards foreign tourists who are often Mistreated, Cheated and rudely dealt with. The entire concept is designed to complement the Incredible India Campaign.

SEVEN POINT ATHITHI DEVO BHAVA PROGRAM Samvedan Sheelta or Sesitisation Prashikshan or Training and Induction Prerna or Motivation Pramani Karan or Certification Pratipushti or Feedback Samanya Bodh or General Awareness Swamitwa or Ownership

The Charter of Atithi Devo Bhavah Training Program To train key stakeholders (of the tourism industry) in terms of changing their attitude and behaviour towards foreign tourists. The programme shall cover 4 areas: Hygiene & Cleanliness Conduct and Behavior Integrity and Honesty Safety and Security

OUR VIEWPOINT India has the potential to be the No.1 tourist destination in the world provided: Our strengths are maintained as it is and in fact, raising our standards. Our weaknesses are minimized if not eliminated as much as possible. Making good use of our opportunities. And last but not the least, nullifying the threat quotient to the least. This is ambitious but possible.

PRESENTED BY SREENIVAS