Change Management. Course for 5. sem.

SIV 2010 Less 1: Introduction

Kersten Bonnen Teaching Associate Professor Department of Language and Culture kersten@hum.aau.dk

Introduction to the course:

What are you supposed to learn from this course: study programme Connection with the other course Project management Preparing for writing your project later in this semester:

Introduction to the course:

Structure of each lesson in the course:
Short introduction to the chapter Work in groups with a case or problem Short group presentation Groups and project: First random groups later on project groups (according to your wishes)

Reading

Hearing, seeing Teaching Using

Introduction to the course: The learning hierarchy Learning effect Reading Hearing, seeing Using Teaching
App.50 % App 90%
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App. 5% App. 15%

Introduction to the course:

Introduction to John Hayes : Professor of management at Leeds University Business School & teaching at Aarhus School of Business, Aarhus University As well as CBS. Introduction to the book: The new third edition 2010

to identify some of the choices which have to be considered when developing an change strategy

Introduction to the book:

provides a scholarly discussion about change management open system theory which presents change as a process f. ex. recognizing the need for change, diagnosing what need to be changed, taking action to bring about change and embedding new ways of working. New feature of this book is sign posting Sign posting Including research reports - relate to of the theory of practice of change management Identifies some of the choices which have to be considered when developing an change strategy

Types of change
Punctuated equilibrium paradigm Radical change Short bust of change involving most of the organizational activity The more revolutionary approach

Types of change
The gradualist paradigm Organizations can adapt and transform themselves as required through a process of continuous adjustments. Change is evolving The evolutionary approach Some companies are using this approach as a core of their business
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Different types of change

Incremental change: Doing things better Changing during equilibrium Not necessary small changes Jyske Bank

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The gradualist paradigm

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Different types of change

Transformation chance The organization is in disequilibrium A more revolutionary way of changing Involves doing things differently Often of matter of life and death A high motivational factor: the burning platform!
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Types of change i relation to strategies

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3 steps in a changing process

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Driving restraining forces

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Discussion
How do you think we should look at the change McDonald made concerning their food offering with the launch of salads. Is this a major change and do you think it will have an major impact on the organization? Do you think this change will increase the competitive position of McDonald?

competitive position

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Group work: Identify possible actions for the change process in a bank. 5-6 groups with app. 5 members each 15 min. discussion put your choices on the transparency Present your results.
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