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A Preliminary Introduction
RESEARCH
MARKET
1. PRODUCT RESEARCH
2. PRICE RESEARCH
3. PROMOTION RESEARCH
4. DISTRIBUTION RESEARCH
5. CONSUMER PERCEPTION
RESEARCH
SL NO APPLICATION % USAGE
TRACKING STUDIES 92 %
6
ADVERTISEMENT PRE-TESTING 83 %
7
RESEARCH OBJECTIVE
RESEARCH DESIGN
SAMPLING
DATA ANALYSIS
REPORT / RECOMMENDATIONS
THE RESEARCH BRIEF
DESCRIPTIVE RESEARCH
EXPLORATORY RESEARCH
EXPERIMENTAL RESEARCH
QUANTITATIVE RESEARCH
QUALITATIVE RESEARCH
PRIMARY RESEARCH
SECONDARY RESEARCH
THE RESEARCH PROCESS
EXPLORATORY RESEARCH
HYPOTHESIS FORMULATION
DESCRIPTIVE RESEARCH
QUALITATIVE QUANTITATIVE
RESEARCH RESEARCH
OBSERVATION QUESTIONNAIRE
TECHNIQUE TECHNIQUE
WHY SHOULD YOU LEARN MARKET RESEARCH ???