NIGERIA FLAG

Adopted on October 1, 1960

POPULATION LOCATION:

155,215,573 (July Western Africa, 2011 est.) bordering the Gulf of Guinea, between Benin and Cameroon

GREEN:
Agricultur e

AGE STRUCTURE LANDyears: 40.9% 0-14 BOUNDARIES: (male

32,476,681/female -Total:4,047 km 31,064,539) -Border 15-64 years: 55.9% countries:Benin (male 773 km, Cameroon 44,296,228/female 1,690 km, Chad 87 42,534,542) km, Niger 1,497 km 65 years and over: 3.1% (male COASTLINE: 853 2,341,228/female km 2,502,355) (2011 est.) CLIMATE:

WHITE:
Unity & Peace

NATION AL equatorial in Varies; south, tropical in MOTTO: LITERACY RATE center, arid in north
Peace Unity Strength

Definition: age 15 and over enters the The Nigercan read and write country in the northwest and flows Total population: southward through 68% tropical rain forests male: 75.7% and swamps to its

Major languages: English (official), Yoruba, Ibo, Hausa

US$250 Themes 5th Second Gold medal million Cupmoral movie FIFA World largest film industry, churning39 out some 200 dilemmasin industry in world
Super Eagles
Federation(NFF). Ranked as high as by Nigeria Football in theFIFA World Rankings 1996 Summer Social problem: Religious rioting Folkandpopular between music, Reached and non-Muslims over Muslims worldwide. creation of Shari'a law Olympicsand Africa Cup of Nations known finals four times.
th

Major religions: Islam, Christianity, indigenous National teamcontrolled beliefs

Currently, FIFA World Rankings, Nigeria Nigeria- "the heart ofAfrican music"

videos for the terms of number of facing modern Styles home unique to market video Nigeria Africans, annual film apala,fuji,jj, highlife, and Yo-pop. every month. productions ChristianorIslami

Important role in development of West Africanhighlifeandpalm-wine music.

More than 200 ethnic groups: Hausa and Fulani 29% Yoruba 21%, Igbo (Ibo) 18% Ijaw 10%, Kanuri 4% Ibibio 3.5% Tiv 2.5%

Four distinct systems of law: English law Common law Customary law Sharia law The country has judicial branch, the highest court - Supreme Court of Nigeria. Chief Justice of Federal Republic of Nigeria Aloysius Iyorgyer Katsina-Alu 2009present

Nigeria Republic Chief of state:President Goodluck JONATHAN (since 5 May 2010, acting since 9 February 2010);

Vice President: Mohammed Namadi SAMBO (since 19 May 2010) Elections:president elected by popular vote for four-year term) Christianity dominant in South and Islam in North

GDP(purchasing power parity): $377.9 billion (2010 est.) GDP(Official exchange rate): $216.8 billion (2010 est.) GDP(Real growth rate): 8.4% (2010 est.) GDP(composition by sector): agriculture:30% industry:32% services:38% (2010 est.) UNEMPLOYMENT RATE: 4.9% (2007 est.)

OIL PRODUCTION - 2.211 million bbl/day (2009 est.) OIL CONSUMPTION - 280,000 bbl/day (2009 est.) OIL EXPORTS - 2.327 million bbl/day (2007 est.) OIL IMPORTS - 170,000 bbl/day (2007 est.) INDUSTRIES: crude oil, coal, tin, columbite; rubber products, wood; hides and skins, textiles, cement and other construction materials, food products, footwear, chemicals, fertilizer, printing, ceramics, steel

1 NAIRA = $150.88 (2010)

Extensive infrastructure of railroads, airports, and communication networks. Nigeria has largest road network in West Africa and the second largest south of the Sahara

The Nigeriasat-1the first satellite was part of the world-wide Disaster Monitoring Constellation System. Nigerian government launched three satellites into space.

Computer education state in Nigeria Students and Staffbe provided mainly in south computer systems modern Education would have had minimal exposure to Nigeria and some northern Nigerian cities Teachers themselves are not equipped with basic computer knowledge to impart it to Computer education in India Dominated by Christians open to new ideas students With therisein information technology and software engineering there has been an Mattersconserved muslim society, frequent changes of Ministers of Education, Science North made worse by instability madrasas upsurge in the computertrainingschools inIndia. & Technology. Depending upon the response received from northern Nigeria, penetration into other Lack of northern Nigeria would be determined institutions: Funds for IT infrastructure areas of transparency and accountability in the are usually diverted to other areas. The nations IT literacy level is said to be below 20%.

 Nigerias young population and economic growth Jobserve ENSIGN make it Africa SOLUTION Dutchmond the largest high-potential consumer market in Ceamachines Computerselectricity, housing and Growing demand for Africa DONEZ ASSOCIATES retail goods Ltd NIGERIA Shaunphonete Challenges and risks to overcome include unfinished ch Triple sea communication Philip and Chikadistribution networks Ltd. a shortage of

skilled labor

The nations IT literacy level is said to be below From10 years forcomputer familiarisation Wait entry-level transformation in Education, 20%. programs to top-of-the line, Education Nigeria Minimal exposure to computer systems says Ruqayyatu, Minister of state-of-the-art IT courseseduKeys vast portfolio of IT solutions Frequent changes of Ministers of Education, has literally something for everyone. Science & Technology

Unique business model Proactive, innovative product strategy Strong value proposition Spelling quality, breeding trust spread Vast Expansive array of courses FUTURZ ,CAREER EDGE, SWIFT, CATS, PLANTWORKZ

Sight

Simplicity

Snob Value

 Nigerians tend to stay with brands Great experimenters, willing to try a new brand and add it to their consideration set if it performs well

Cost Plus Strategy

KANO ABUJAHARCOURT LAGOS PORT city in north nigeria Major upcoming

Capital ofhas international airport Major important port port Nigeria International airport nd well-connected to whole country International airport Main headquarters Logistically imp for other south eastern cities connectivity Well would be port for sea freights major city. This connected with the other frights our port for sea entire Can be logistically important for connecting other northern cities

Sub training 3rd Level of centers penetration:

2nd Level Penetration (green) Partnerships with

leading universities and schools to cater Fulani IT Bida: to the and learning needs of Hausa cultures exist students in the city.
Bauchi Benin City Customized

Training Solutions Abia For Corporates

4th Level of Ibadan penetration:

Abeokuta

Providing computer Maiduguri education to government Sokoto : Muslim schools and NGOs dominated city

Sea Route:-Mumbai/Chennai -- Madagascar--South Africa - Lagos/Port Harcourt

Air Route:-Mumbai/Chennai Abuja

The trade between Nigeria and India has hit $14.6 billion in 2011 Indias export to Nigeria is estimated to be about $22 billion, with a 58 per cent increase Nigerias main item for export to India is crude oil, wood, and cocoa, while India main export includes petroleum products, vehicle equipment and electrical machinery

Geographic: Behavioral Demographic Penetration Level more focus on 1 & Level Major cities, with Focused 2 : Career Oriented, the better developed Southern and Confident Individuals Teenagers, Young Adults, Nigeria Professionals willing to work in the IT sector Penetration Level 3: Young adults, college students, diploma holders and even professors Penetration Level 4: Corporates, Young Managers and talent management organizations.

Print Newspapers, Journals, Flyers

Viral Ads Mobiles, YouTube, Social Media

eduKey
Click your way to success

Profile of InCo.-personals : Initial staff of trained professionals from Since Nigeria isIndia. country with certain region dominated by These people will recruit and train local certain religious people who will communities , so Preferably be posted in different Local Citizens regional most of the country. : particular people from that Since offices of the Southwill be trained community Nigerian Business are Dominated by and posted there. Sindhis . easily can be This will They educated the helpful in promoting our local people about our Program and help in local program. liaising also. This is be Eg North Nigeria will helpful has South Nigeria is Dominated by the Hausa one of the Most and Fulani, almost

SAD(Sales and Distribution):

Abuja will be the main head office, Being the capital of the country and also having the main international Air port. So all the Instructors will be flying directly to Abuja and from there they can be sent to further cities through rail or road.

WAG(Warranty and Guarantee) :

Lagos will be the hub centre port for all our consignments like The software packages will come with as per international warranty (software packages, computers, web conf equipments and etc).be and Guarantee norms ie is usually for one year. Customers will from here it canthe updates and fixes forsub training version without updated will all be distributed to rest of the current centers through rail till the time the company supportsTrade): any charge or road. SHIT(Stock held in that particular Product Liabilitywill be having :software packages in all our In the beginning we Insurance version. Since ourMajor centers will be connected through the Producteach centers. business involves both the Human and VSAT with aspects. All thewith India, main traininginsured as per local norms other and also local Employees will be center. We will be having and all the international customers will be able to buy per download facilities through which employees will be insured as and international or regional insurance norms. packages online with certificated being issued for the same from All the softwares office. So minimum Inventory caring and for Major our Nigeria Head and other equipments that will be exported through shipment ship orcargo will be insured through third part institutes we can or Air air courier our packages. insurance.

ASS(after sales services) :

Centralized tele customer support center at head office and technical support in the four of the main Locations or hub points which can look into issues in that regions. Also as per contract there would be periodic review of the trained people via VSAT to our Indian office, which through video conferencing would asses them.

Packaging
Bundling Providing end to end solutions Offering training sessions Examination for certification Offering updates and service packs